DaVinci
Stir the user interface and experience for the gourmet mixer brand DaVinci in the right direction by simplifying the user journey and creating an appealing visual interface, leading to a considerable decline in bounce rates.
Why It Matters
Why UI/UX Design Matters for Your Business
User Interface (UI) defines how a digital product looks — the visual elements, typography, colors, and layout that users interact with. User Experience (UX) covers the entire journey — how users navigate, find information, complete tasks, and feel about the interaction.
Good UI/UX design reduces friction, keeps users engaged, improves conversion rates, and builds trust in your brand. Poor design leads to confused users, abandoned carts, low adoption rates, and lost revenue opportunities that directly impact business growth.
- Reducing friction across every user journey
- Increasing engagement and time spent in-product
- Improving conversion rates at every funnel stage
- Building lasting trust and brand credibility
- Simplifying complex flows into intuitive interactions
- Supporting retention through consistent, delightful design
Impact on Brands
Counting the Wins
- 0+ Brands Impacted
- 0+ Growth
- 0+ Crores4Budget Managed
- 0+ Brands Launched
- 0+ Client Satisfaction
OUR PROCESS
How Ittisa Designs Digital Products
A structured, research-driven workflow that takes products from first insight to polished, tested interfaces — and keeps improving after launch.
1
Discovery & User Research
We start by understanding your users through interviews, surveys, analytics, and persona development to inform every design decision.
2
Information Architecture & User Flows
Content, navigation, and user journeys are structured so digital interfaces stay logical, intuitive, and goal-oriented.
3
Wireframing & Prototyping
Low-fidelity wireframes and clickable prototypes let us test concepts and validate flows before visual design begins.
4
UI Design & Visual Interface
Pixel-perfect screens, typography, color systems, and iconography come together to reflect your brand identity consistently.
5
Interaction Design & Micro-Interactions
Animations, transitions, and feedback mechanisms are defined so every interface feels responsive, alive, and delightful.
6
Usability Testing & Iteration
Prototypes and live products are tested with real users to uncover friction points and refine the design.
7
Design Systems & Handoff
Reusable components, style guides, and design systems are documented for scalable, consistent product development.
8
Continuous Optimisation
Digital products evolve with their users. We keep testing, refining, and improving long after the first launch.
Kitchens of
India
Bestowed the colors and personality of Kitchens of India into their digital interface; with a keen focus on story-telling through design and content, we established a visual representation of the brand on the web that truly reflected its flavors.
WorkInSync
Task? Represent the essence of a collaborative work culture offered by WorkInSync, intending to keep the website interactive and the experience globally relevant. Approach: A UI/UX built for efficiency in engagement and lead generation through seamless design, strategic CTAs, and form placement.
Qaadu
Intrigued women of India to find the best and most natural for all their skin-care needs and more with a seamless, pleasant, and action-driving UI/UX. Created to enable user assistance across touchpoints, a seamless browsing index, and a directive navigation system, the digital face-front of Qaadu contributed to consumer retention and sales.
Avana
Developed and designed an interactive application allowing consumers of AVANA funds to avail credit, calculate interests and ARRs, and track their fund applications all at one digital interface!
Lend
Thrive
LendThrive’s UI/UX was designed with 150 unique wireframes to portray the brand promise of understanding and providing a lending solution for all kinds of financial needs across business scenarios.
Happy
Tummy
Developed a seamlessly interactive and informative digital interface for an initiative by the Indian FMCG brand Aashirvad, named Happy Tummy, providing a tool to their consumers to examine their digestive quotients also the need and ways to increase their fiber intake.
OUR Clients
WHAT WE OFFER
UI/UX Design Services We Provide
Full-service UI/UX design for brands that want research, strategy, and craft under one roof — from first insight to final pixel.
User Research & Personas
Understanding target users through interviews, surveys, analytics, and persona development — so every design decision is grounded in real user behaviour, not assumption. Tag: Foundation Service
Information Architecture & User Flows
Structuring content, navigation, and user journeys so digital interfaces are logical, intuitive, and goal-oriented — reducing confusion at every step of the journey. Tag: Structural Layer
Wireframing & Prototyping
Low-fidelity wireframes and clickable prototypes to test concepts, validate flows, and gather feedback before visual design begins, saving time and cost downstream. Tag: Validation Stage
UI Design & Visual Interface
Pixel-perfect screens, components, typography, color systems, and iconography that reflect brand identity and ensure visual consistency across every touchpoint. Tag: Core Craft
Interaction Design & Micro-Interactions
Animations, transitions, button states, and feedback mechanisms defined to make interfaces feel responsive, alive, and genuinely delightful to use. Tag: Experience Layer
Usability Testing & Iteration
Testing prototypes and live products with real users to identify friction points, gather insights, and refine design before and after launch. Tag: Insight Engine
Responsive & Mobile-First Design
Ensuring designs work seamlessly across devices, screen sizes, and platforms — including web, iOS, and Android — for every kind of user. Tag: Always-On Service
Design Systems & Component Libraries
Building reusable design systems, style guides, and component libraries for scalable, consistent product development as your business keeps growing. Tag: Scalability Layer
Selected Work
UI/UX Design Work We're Proud Of
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
DaVinci
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
Kitchens of India
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
WorkInSync
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
Qaadu
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
Avana
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
LendThrive
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
Happy Tummy (Aashirvad)
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
Each brand comes with its own challenges and goals — here’s how thoughtful UI/UX design solved them, one product at a time.
Brands, Sectors & Geographies We Serve
D2C & Ecommerce
Fintech & Payments
SaaS & Technology
FMCG & Consumer Brands
Healthcare & Wellness
Food & Beverage
Hospitality & Services
Education & Training
Growth-Stage Startups
Enterprise Platforms
WHY CHOOSE ITTISA
Why Choose Ittisa as Your UI/UX Design Agency
Choosing a UI/UX design agency is about more than pretty screens — it’s about finding a team that understands how design drives business results.
Design Integrated With Development
UI/UX design sits inside a full-service digital agency that also handles web and app development, so handoff is faster, more accurate, and far less prone to miscommunication between teams.
User-Centered but Business-Focused
Designs prioritise user needs while keeping conversion, retention, revenue, and ROI at the core of every decision — because good design should move the business forward too.
Wide Industry Experience
Proven work with D2C brands, SaaS platforms, fintech apps, FMCG companies, healthcare providers, and ecommerce businesses — each with diverse user bases, funnels, and communication needs.
Bangalore-Based, Globally Experienced
A UI/UX design studio rooted in Bangalore that has worked with Indian startups and international clients across the US, Middle East, and Europe, delivering globally competent execution.
CLIENT RESULTS
UI/UX Design Results Our Clients See
CLIENT RESULTS
UI/UX Design Results Our Clients See
The right UI/UX design creates more than a good-looking interface — it builds products people actually want to use. Our work improves both user experience and measurable business outcomes consistently over time.
- Stronger brand recognition in crowded categories
- Better top-of-mind awareness through distinct identity
- Improved shelf visibility and product differentiation
- More consistent communication across every channel
- Greater confidence in launch and relaunch efforts
- Higher perceived value at the same price point
- Faster customer recognition across touchpoints over time
FAQS
Frequently Asked Questions
UI (User Interface) focuses on the visual elements users interact with — buttons, colors, typography, and layout. UX (User Experience) covers the entire journey — navigation, flow, usability, and how users feel about the product.
Ittisa offers user research, information architecture, wireframing, prototyping, visual UI design, interaction design, usability testing, responsive design, and design system creation.
Yes, Ittisa is a full-service digital agency that manages both UI/UX design and web/app development, ensuring seamless handoff and faster execution.
Timelines vary based on project scope, complexity, and number of screens, but most projects range from 4 to 12 weeks from research to final design handoff.
Yes, Ittisa works on both new product design and redesigns, using research and usability testing to identify issues and improve existing digital experiences.
User research and usability testing are core parts of the design process, ensuring interfaces are built on real user insights and validated through testing.
Ittisa designs for D2C brands, SaaS platforms, fintech apps, ecommerce sites, FMCG companies, healthcare providers, and other digital-first businesses.
Success is measured through metrics such as conversion rate, bounce rate, task completion rate, user satisfaction scores, retention, and business outcomes like revenue or signups.
Our Offices
Bangalore | Kolkata | New York | California