January 10, 2020 , Ittisa
Facebook has 2.2 billion monthly active users, worldwide. 150 million people use Pinterest every month and Instagram is the second-largest social media network in the world. These statistics show that social media marketing can be a dynamic powerhouse that helps reinforce branding, create quality leads and drive sales. However, marketers trying to achieve success with social media marketing must overcome some common challenges. Time management, high-performing content and correct calculation of the resulting metrics are some of them, which, if conducted incorrectly, can completely fail, spoil the outcome and incur a huge financial loss.
In social media marketing, strategies and techniques vary from brand to brand. Getting started with social media marketing is easy but knowing how to launch, run and optimize campaigns, in the long run, is a major task.
The key to success is to know how to strategically create, carry out, track and measure the overall plan.
Follow these simple tips to improve your social media marketing:
Studies say that a marketing plan is 30% more likely to be effective if the brand goals and objectives are identified and followed properly. These goals should align with the brand’s comprehensive marketing efforts.
Using the “SMART” goal-setting strategy can help build the foundation for successful social media marketing in the long run. SMART stands for:
A message won’t be effective unless it is particularly curated for a specific target audience. Therefore brands should be able to identify the needs, wants and desires of its target group.
If the meaning of the message is not communicated properly and does not reach the correct audience, brands will lose its loyal followers and the engagement rate may also decrease. All of these may also negatively affect sales.
Some tips to understand your target group:
Hosting social media contests or giveaways can amplify a brand’s social media strategy. It can help increase online visibility, engagement and the follower base. Brands may offer free gift hampers, movie tickets, shopping vouchers etc.
Tips to run a successful social media contest:
A major aspect of successful social media strategy is using appropriate and relevant content. A good content aims at attracting and converting visitors into customers and existing customers into repeat buyers. The content that is created should be unique, engaging and insightful as a majority of visitors prefer to learn about brands through blogs, videos, articles, etc. Therefore brands should always focus on creating curated content that interests the target group and timely distribute them through correct channels for maximum engagement.
Here are some tips on creating engaging content:
Brands have to perpetually work on increasing their follower count across all social media channels. Here are some aspects that may help increase the follower base of a brand:
Product updates, new content and business data also help in audience growth. Therefore brands ought to create them and make it easily accessible to its customers. This would possibly even prompt them to make an acquisition for a second time. Some brands also choose social media advertising to increase their follower count. Ads are a great way to reach potential buyers who would otherwise be difficult to contact.
To expand reach, connecting with the audience genuinely is important. Healthy and authentic conversations will help brands have knowledge about their pain points, queries etc. Addressing these problems will help to gain the audience’s trust and credibility which may in turn build loyalty in them.
Some ways to connect with the audience:
Brands should check the results and compare them with the set goals to understand if the specific social media strategies are working and producing results. Some of the metrics are –
Successful social media marketing consists of a variety of challenges for brands which is why it’s easy to take a wrong turn and end up with unsatisfactory results. It’s also common to begin with enthusiasm and lose interest and commitment in the process. It is therefore important to remain focused and follow the above tips to create a winning strategy!
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