August 02, 2017
7 Reasons Why You Should Use Power Editor To Create Facebook Ads
Facebook’s Power Editor is the app’s free management tool for ads. The best option for managing multiple ads and campaigns on Facebook, it ensures that you can create, edit and optimize your ads in bulk, across various accounts and pages. Listed below are 7 reasons why you should switch to using Power Editor right away.
Options for PlacementWhen you are ready to start an ad, your first step is obviously the “Boost Post” option. However, with the boost post option, device placement of the ads will not be under your control. Power Editor lets you choose from device placement options like
- All Facebook
- Newsfeed (Desktop only)
- Newsfeed (Desktop and Mobile)
- Mobile Only
Easy to create Bulk AdsIf you wish to create multiple campaigns for various products, promoting different advert variations among the audience, Power Editor can be of great help. The Duplicate option available makes creating multiple ad groups or campaigns a very easy and fast process.
Export data to ExcelPower Editor is compatible with Microsoft Excel and similar spreadsheet applications. The data that you collect from the various ad campaigns that you make can be easily exported to/from Excel. This makes it very convenient for you to keep a track of your data as well as the results that you get from them.
Customized AudienceYou can target specific people with the same interests using the Power Editor. There are special features like Create a Custom Audience, Create a Lookalike Audience and Target by Partner Categories in Power Editor that can help you narrow down your audience when fixing on a target audience. This ensures optimum utilisation of your budget and also, more optimum results.
Specific advert objectivesCommon advert objectives that are available include Clicks to Website, App Installations, Post Engagement, Page Likes, etc, but you can avail more specific options with Power Editor. For example, in Page Post Engagement, you have the option to choose whether you wish to have Sponsored Stories about-
- People liking your post
- People commenting on your post
- People sharing your post