October 14, 2014 ,
Http or Https? Which is a better option for SEO purpose? Let’s find out the pros and cons for using http and https for SEO purpose?
Many people come across this and wonder what the difference between these two is. Let’s clear the doubt and also learn how your SEO can benefit with it.
To communicate over a network, a set of procedures must be followed. This set of procedures is called a protocol. HTTP (Hyper Text Transmission Protocol) is a protocol used in networking. When you type a web address in your browser, your computer becomes the client and the computer being requested for the information becomes the server.
The client follows HTTP protocol to make a connection and fetch information from the server. The information sent and received floats over freely over the internet and no encryption is done over the information. Thus, the information is unsecured. The port used for communication is 80 and the URL(Uniform Resource Locator) begins with “https://ittisa.com”
The problem arises when information has to be secured while client communicates with server e.g. a financial transaction, where the information is too important to be shared on or float freely over the internet.
Here comes the HTTPS protocol, which is same as HTTP but is for secure file transfers. The information sent through HTTPS protocol is encrypted and hence a third-party cannot read it. HTTPS is HTTP and SSL protocol combined.
Connecting through HTTPS requires trusted public key and digital certificates to be sent to the server to confirm authenticity. The port used for HTTPS is 443 and the URL (Uniform Resource Locator) begins with “https://www.ittisa.com”.
Cons of using https for SEO:
In the past, folks believed any switch to HTTPS through 301 redirects would incur a loss of link equity, estimated around 15%. Because of this, many webmasters didn’t want to switch.
Now that you have decided to take a step further in improving your reach through enabling HTTPS, let’s see how to do it.
Have a great day!