October 21, 2019

Why do businesses need a Digital Marketing Agency?

Digital marketing is data-driven and targeted brand promotion through digital media. Therefore a digital agency is an advertising agency that has evolved to meet the changing needs of marketing. Some of the major marketing services that digital agencies provide are:
  • Website design and development
  • App development
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Lead Generation
  • Brand Management & CRM
  • Email Marketing
  • ROI assessments and more
According to a report, 75% of marketers say their lack of digital skills is impacting revenue in some way and 74% say it’s contributing to a misalignment between the marketing and sales teams. In such cases, hiring a digital marketing agency can be a wise decision. Brands will be able to tap into the skills, experience and perspectives of digital professionals, who are in turn passionate about delivering the brand’s marketing objectives. Let’s explore some of the reasons for businesses to hire a digital marketing agency:

Skills and Expertise

Brands and businesses have a plethora of valuable digital data at their fingertips but do not know the right way to make use of it. A digital agency, on the other hand, can efficiently collect, collate and analyze these insights to make informed decisions and develop impactful campaigns. The team at a digital agency mainly consists of:
  • SEM experts who have a thorough understanding of Google Analytics and how to use it for data-driven decisions which help create, produce and publish targeted search boosting online advertisements.
  • SEO experts who help expand a brand’s online reach, increase rankings on SERPs to increase visibility, brand awareness and encourage more conversions.
  • Copy/Content writers who excel in producing colossal amounts of compelling, engaging, relevant and insightful content. Content writing generates 3 times more leads than other marketing techniques.
Apart from the ones mentioned above, there are experts in other areas like strategy and branding, design, videography and web development who help build a brand’s online presence from scratch.

Manage overall budget effectively

Experts working in a digital agency already have the knowledge, along with proper tools and software to manage lead generation, sales ads, social media marketing and more, which in turn help decide and manage the marketing costs. Agencies are solely responsible for the marketing spend that a brand allots with social media channels like Google, Facebook, Instagram and Twitter. Moreover, paying an in-house team turns to be expensive since they become direct employees and brands have to take up their additional responsibilities.

Generate new ideas and perspectives

Digital agencies work with a wide variety of industries, business types and marketing professionals. They develop knowledge about innovative, successful digital marketing techniques and apply them to different sectors of the business community. A good marketing agency consists of a team of experts who provide extraordinary ideas and techniques that yield positive results. They assess marketing efforts and create ideas based on the target audience, trending topics and what works best for that particular industry. Brands are able to tap into this insight and expertise in an extremely effective and targeted way when they partner with an agency.

Determine measurable results

With a number of marketing methods in the digital marketing landscape, it can be difficult to choose the right ones that provide the best ROI. However, an agency can help in this regard by determining the Key Performance Indicators (KPIs). These indicators help to figure out how the marketing campaigns are performing in relation to the objectives of the brand. Also, an agency can help identify the important metrics to determine the effectiveness of each campaign. Brands also receive monthly or quarterly reports on their campaigns along with a website audit to help them make sound marketing decisions. Therefore, a digital marketing agency offers clear insights into how the marketing strategies are performing and how potential customers are engaging with their content and brand.

Teamwork & timeliness

A competent digital agency normally has a multi-personnel team working on campaigns, software, automation solutions, content, etc. Having a team working together ensures better assurance and certainty that all campaigns and objectives will be delivered on time. A digital agency may also help a brand in the planning and development stages so that they can get the media, copy and campaign briefs ready on time so that campaigns can be executed smoothly and effectively. Digital marketing has the power to enhance the growth of a business better than most other marketing techniques. For most businesses today, outsourcing digital marketing services makes sense on many levels because of the flexibility and affordability it offers. It might take some time to find a suitable agency but the minimal financial commitment undoubtedly makes it worth considering as an option. For more information on digital marketing services, leave us a message and we will get back to you!