Blog

RTB and Programmatic Ads

An Introduction to RTB and Programmatic Ads

September 12, 2017 ,

Initially, the process of online advertising was pretty direct wherein an advertiser or an agency representing that advertiser, would buyRead More


whatsapp for business

WhatsApp for Business

September 8, 2017 ,

Attaining a verified account on various social media platforms has been a major goal for businesses to establish a communicationRead More


Facebook Advertising Features which should not be missed

September 6, 2017 ,

The omnipresent social media platform, Facebook, has gradually evolved to become one of the best channels to reach out toRead More


Adwords features you shouldn’t ignore in 2017

The Adwords Features You Shouldn’t Ignore in 2017

September 1, 2017 ,

Google is notoriously good at releasing updates and bettering their already excellent products. 2016 saw some great features for AdWordsRead More


viral-video_blogimage-2

How to make viral videos on a small budget?

August 23, 2017 ,

If you think creating a viral video is all luck or it takes a big entertainment house to make aRead More


future of search

Future of Google Search

August 17, 2017 ,

The first time we used Google, it marked the start of our online journey. What started out as a sortRead More


11-Powerful-Ways-to-Boost-Mobile-App-Installs

11 Powerful Ways to Boost Mobile App Installs

August 9, 2017 ,

Most developers feel that the toughest job is creating an app out of nothing. The toughest job, however, is takingRead More


5 Unique Friendship Day Campaigns of 2017 in India

5 Unique Friendship Day Campaigns of 2017 in India

August 9, 2017 ,

The world just celebrated Friendship day last Sunday, and one of the greatest witnesses to that celebration is undoubtedly socialRead More


facebook power editor

7 Reasons why you should use Power Editor to create Facebook ads

August 2, 2017 ,

Facebook’s Power Editor is the app’s free management tool for ads. The best option for managing multiple ads and campaignsRead More


Ittisa is now Google Partner

The Benefits of Working with a Google Partner

June 8, 2017 ,

We are proud to announce that we recently became a Google Partner. The badge is an accomplishment for many reasonsRead More


5-rules-for-packaging-design-that-dive-off-the-shelf

5 rules for packaging design that dive off the shelf

August 9, 2017 ,

For years, brands aimed at making products at the lowest cost while maintaining the competent features. Today, that scenario hasRead More


digital-transformation-for-the-purchase-cycle

Digital Transformation of Insurance Industry in India

January 6, 2017 ,

Opportunities and threats are often two sides of the same coin and it is especially true in the current digitalRead More


Email Marketing

Email Marketing – How to make it work for you!

November 30, 2016 ,

People just don’t read emails any more and firms shouldn’t spend on email marketing. If you feel this way, youRead More


conversion-optimization

How Real Estate is using Digital Marketing to grow?

November 18, 2016 ,

Social Media has become an important part of business these days, more and more businesses are taking to Social MediaRead More


impact-of-social-media-on-travel-industry

Impact of Social Media on Travel Industry

March 9, 2017 ,

Social Media is changing the course of several industries, thanks to its amazing reach and interaction; the Travel Industry thoughRead More


Facebook Canvas Ads: The next big thing in Online Advertising?

September 15, 2016 ,

Facebook is looking to shake the entire online advertising space once again with their new Canvas ad format and ifRead More


Kabali Promotions - Blog Cover

Did Rajinikanth starrer ‘Kabali’ manage to break Social Media?

February 20, 2017 ,

With the grand theatrical release for Kabali taking place today, the most waited film of the year has finally madeRead More


Advertising on Twitter - Blog Cover

Advertising On Twitter – Campaign types, Advertising cost & Targeting

September 15, 2016 ,

Advertising on Twitter can help you build awareness and grow your business in real time. Twitter has recently opened upRead More


Integrate Social Media on webSite: How to do it optimally?

September 15, 2016 ,

To integrate social on Website could be a trickier job because the placement of the social icons could give you detrimentalRead More


How to use Snapchat for Business?

July 31, 2017 ,

Snapchat for business is the new trend in the Digital marketing which is moving at a frightening speed. There is no denyingRead More


Best Digital Campaigns of 2016 Quarter – 1

July 31, 2017 ,

In today’s world, the digital platform is an inescapable platform; be it through television, mobile, laptops tablets and many more.Read More


Upcoming Social Media Platforms that brands should focus on - Ittisa Blogs

Upcoming Social Media Platforms That Brands Should Focus On

September 15, 2016 ,

Businesses, small and large are using social media to push their brand and reach their target audience which largely includesRead More


Social Media Trends of 2016 - Ittisa Blogs

Social Media Trends of 2016

June 22, 2016 ,

In 2015, consumer preferences, new software’s and platforms brought about a host of changes and opportunities for all the socialRead More


How Game of Thrones Uses Social Media

June 22, 2016 ,

Game of Thrones, an American fantasy drama television series is created by show runner David Benioff and D. B. Weiss. TheRead More


Ittisa-blog-Logo-design

Revitalized Logos Creating Pathway For A New Brand Identity

June 22, 2016 ,

A logo is not just a symbol endorsed by an organization, there is a lot more to this graphic markRead More


World T20-Ittisa

Marketing Campaigns Catching on the World T20 Fever

June 22, 2016 ,

With the T20 world cup being played on every screen at your home or around you, it’s safe to declareRead More


Virtual Reality – The next big thing in digital marketing

September 15, 2016 ,

Imagine if you could explore the meadows and view the breathtaking sceneries of Switzerland right from your home…Sounds amazing, doesn’t it? Well,Read More


To support or not to support – Free basics is the question

June 22, 2016 ,

3.2 million Indians support free basics. Do you? Facebook, your daily source of entertainment, your regular routine to beat boredom.Read More


What women want – Tips for selling to women

September 15, 2016 ,

“If you are selling to women, you need to give them everything a man wants, then a little extra”. SellingRead More


The mobile friendly Google updates

June 22, 2016 ,

  Google algorithm changes and updates have always made e-marketers and websites wary. But not all’s lost with changes that wereRead More


3 ways to overcome changes in Facebook algorithms

June 22, 2016 ,

The first step to overcoming changes to Facebook algorithms is understanding what they are and how it is important toRead More


digital_marketing

World Wide Writing: Steps to web friendly Content Marketing

June 22, 2016 ,

When writing for the web, you know it has to be good enough to attract the right audience. There’s noRead More


instagram-image

The No-nos of Marketing on Instagram

June 22, 2016 ,

Since its advent in 2010, there has been no looking back for the Facebook-owned social photo sharing app. With moreRead More


The Cosmopolitan Spotlight – Ittisa makes it to the ‘Top Power List’

June 22, 2016 ,

And Our CEO is on a roll – This time around making it to the coveted ‘Power List’ by the BibleRead More


5 Steps to Boost Conversion Rates Through Your Content

September 15, 2016 ,

Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in theRead More


Top Viral Social Media Campaigns of 2015

September 15, 2016 ,

2015 has already been a good year for brands on social media. Everyday brands try to connect to you throughRead More


Social Media Optimization – Enhance Your Business with SMO

September 15, 2016 ,

Social media optimization is the next wave of online marketing. If you own a business in this internet age withoutRead More


The Top 5 Digital Media Trends of 2015

June 22, 2016 ,

So far, it’s been a pretty interesting year for digital media. New trends have emerged which might spell a veryRead More


How to Disable Autoplay in Facebook

June 22, 2016 ,

If you’re active on Twitter, you would have noticed that gif animations and videos are on autoplay. This does notRead More


5 Ways of Remarketing Advertisements to Boost Sales

June 22, 2016 ,

The main goal of all business in marketing is to drive sales and achieve profit. But most of the businessRead More


social media engagement

The Importance of Social Media Engagement in Modern Business

June 22, 2016 ,

Social media is a key factor in developing a successful marketing strategy. Statistics reveal that a huge number of peopleRead More


The Psychology and Creation of Shareable Content

June 22, 2016 ,

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or ShareRead More


THE POWER OF EFFECTIVE DESIGN AND DEVELOPMENT

June 22, 2016 ,

A good website is a combination of many things – content, design, animations, ease of navigation and an overall comfortableRead More


Ittisa: A Digital Media Agency’s Journey to Success

June 22, 2016 ,

The spirit of entrepreneurship is alive in some, but it comes alive and stays that way in so few. ThisRead More


EMail Marketing Design – The power of good email design & content

September 14, 2016 ,

If you are reading this you probably will be having an email address or more, and will be receiving constantRead More


3 Things to Keep in Mind While Developing a Mobile App strategy

June 22, 2016 ,

There is little doubt in the minds of digital media experts that mobile apps are going to be the futureRead More


Ittisa Shining: 6th Annual Women Leaders in India Awards 2015

June 22, 2016 ,

Being a leader in today’s burgeoning business world is a tough job. However, women have taken giant leaps forward andRead More


Why Downloadable Content is Vital to Your Digital Strategy

September 14, 2016 ,

Over the last three years, social media marketing and blogging have grown to become effective tools in raising awareness andRead More


The Best Social Media Campaigns and Changes in July 2015

June 22, 2016 ,

Social media witnessed a flurry of activity and updates last month. While updates and changes are fairly common on theRead More


What Digital Marketers must Learn from the Recent Google plus Changes

September 14, 2016 ,

For a digital giant like Google, changes are constant. When two months back it was a major algorithm change, lastRead More


abdul_kalam _inspirational_quote

Inspirational Quotes from People’s President Dr A P J Abdul Kalam

June 22, 2016 ,

He was known as the ‘missile man’. And he inspired a nation for as long as he lived. Former PresidentRead More


How Social Media Campaigns Have Helped Charities

September 14, 2016 ,

Social media is an effective strategy for charities across the world to connect with supporters. Charitable trusts and organizations inRead More


How Digital Marketing Boosted Baahubali’s Success

June 22, 2016 ,

When it comes to shattering box office records, no recent movie has done better than Baahubali. Arka Media Works’ firstRead More


The Importance of Video Ads in Digital Marketing

June 22, 2016 ,

The digital space today has a life of its own. It is constantly undergoing rapid changes, and evolving tirelessly. So,Read More


Website Design Trends: Scroll Is In, Sliders Are Out

June 22, 2016 ,

One of the biggest design myths that needs to be busted right now is that users don’t scroll. Businesses whoRead More


content_designing_marketing

How Content and Design go Hand in Hand

June 22, 2016 ,

For long, it has been a belief that content and design are two separate disciplines, that one does not haveRead More


digital_marketing_boost

Boost Offline Sales – 7 Ways Digital Marketing Boosts Offline Sales

September 12, 2017 ,

Recent trends in e-commerce have indicated that mobile connected devices such as smartphones and tablets have become the face ofRead More


The Best Ways to Optimise Your Facebook Business Page

June 22, 2016 ,

Online marketing avenues are being made available with increasingly attractive features to businesses. This is because it is guaranteed thatRead More


content_marketing_strategy

Phrases Every Content Creator Hates

June 22, 2016 ,

Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churnRead More


Internet_promotion

Top 5 Challenges Facing Internet of Things

June 22, 2016 ,

For any business, venturing into IoT is a good move in today’s evolving digital atmosphere. It is estimated that IoT,Read More


Going Social: Dil Dhadakne Do’s Digital Marketing Strategy

June 22, 2016 ,

Zoya Akthar, the director behind the massive entertainer Zingadi Na Milegi Dobara, is all set and ready for the releaseRead More


Door_way_pages

7 Ways to Dodge Google Doorway Page Update

September 14, 2016 ,

Doorway page update – 7 steps to avoid doorway page update from Google. Know how to build a keyword-focused pageRead More


google_update_doorway_pages

A wake-up call from Google-Bid goodbye to doorway pages!

June 22, 2016 ,

If there is one thing every SEO analyst dreads, it’s Google Algorithm Updates. No wonder, because an update demands aRead More


Cliches in every Digital Marketing Agency

June 22, 2016 ,

Life in an agency is loud. Quite literally. It’s not quite a creative digital marketing agency if you don’t haveRead More


website design trend

Top Website Design Trends of 2015

September 14, 2016 ,

Top website design trends of 2016 – Know about the most powerful design trends like flat web, preloaders, innovative scrolling,Read More


The Power of the #Hashtag

June 22, 2016 ,

Did you know that the first hashtag that was used was #barcamp? Or that the first use of the veryRead More


logo_designing

How Important is Your Logo?

June 22, 2016 ,

Photocredits: nike.com , wikipmedia , adweek.com The Nike Swoosh. The Starbucks Siren. The Twitter Bird. The one thing that theseRead More


8 Top Indian Digital Brands and Their Top Campaigns 2016

June 15, 2017 ,

The digital market has radically changed the way marketers reach across to their audiences. Today, brands keep innovating their SocialRead More


PIKU’s Digital Marketing Success – Promotion Se Hi Emotion!

June 22, 2016 ,

Gone are the days when a simple gif, a grainy clip and a picture on cyberspace could complete your entireRead More


Experimental Marketing – 7 Most Memorable Examples

September 14, 2016 ,

Experimental marketing – Here is a list of experimental marketing used by brands like Adidas, Nat Geo, Red bull, GameRead More


Search Engine Optimisation (SEO): Today and Tomorrow!

June 22, 2016 ,

SEO is, in the truest sense, the process of making websites more visible and understandable to search engines and humansRead More


The Curious Case of Cybercitizens

June 22, 2016 ,

The Internet and Social Media have revolutionised the virtual space. These days, there is no denial that the Virtual isRead More


Real Time Marketing: Living in The Moment and Making it Work

September 14, 2016 ,

Real Time Marketing is a relatively new kid in the town amongst other marketing tools. The whole buzz about theRead More


How to Track Your Social Media Analytics: A Definitive Guide

September 14, 2016 ,

How do you generally ideate, create content and improve engagement on your social media channels? Google, get inspired, tweak andRead More


Things Social Media Experts Say (We are guilty too ;) )

June 22, 2016 ,

1. Who the f**k keeps liking the Facebook posts as an admin? Most annoying stuff ever. Mr. Client, Please makeRead More


Tips To Improve Mobile App Onboarding

September 14, 2016 ,

Every time we open our mobile app store, an array of different apps floods our screen and vies for ourRead More


Facebook’s New Year Gift to Social Media Marketers: Call-To-Action buttons

June 22, 2016 ,

Facebook is here with yet another customized feature for its users and this time around it’s specifically for businesses andRead More


What’s Up? Says WhatsApp to desktops and laptops!

June 22, 2016 ,

You are at your office, peering into your desktop screen with no time to spare for the overflowing Whatsapp notificationsRead More


Facebook integrates Speech-to-text feature in Messenger

September 15, 2016 ,

Voice notes have been revolutionary and enjoy huge acceptance among users. However, the innovation had certain glitches. Suppose you areRead More


7 Digital Marketing Trends to look for in 2016

September 14, 2016 ,

Latest digital marketing trends 2016 – Know about the latest digital marketing trends like brand personalization, visual storytelling, real-time marketingRead More


Mark Zuckerberg’s 2015 Resolution: Facing the Real Book.

June 22, 2016 ,

Did you know that sometimes a simple New Year resolution and a Facebook page can lead to produce one ofRead More


10 Design Mistakes to Avoid in Social Media

September 14, 2016 ,

Design, as celebrated graphic designer Paul Rand puts it, is the Silent Ambassador of your Brand. So, a simple mistakeRead More


No More News Feed Spamming with Sales Pitches in Facebook!

June 22, 2016 ,

No More News Feed Spamming with Sales Pitches in Facebook! Here’s another big bang from Facebook to begin this NewRead More


5 Things every Social Media Marketer should know

June 22, 2016 ,

What does a Social media marketer do? Well, a lot more than just posting content & looking at Facebook allRead More


World Food Program turns to Social Media for providing Syrian Refugees with Food!

June 22, 2016 ,

See those innocent eyes? In just a matter of days, there are chances that she will be hungry, devastated andRead More


Facebook Introduces A Stand-Alone Groups app

June 22, 2016 ,

About 700 million people use Facebook groups every month. There is a group for everything – your apartment community, theRead More


Barred to use Facebook at work? Soon you can!

June 22, 2016 ,

Facebook is preparing an enterprise-focused product named as ‘Facebook at Work’ to enter into the realms of the professional worldRead More


Facebook launches a new video tool Say Thanks

June 22, 2016 ,

On this Thanksgiving, do you wish to express your gratitude to someone? Now feel free to express it via Facebook….Read More


Music lovers now have a dedicated dashboard on YouTube

June 22, 2016 ,

YouTube has updated its app with a new fully music focused dashboard called “Music”. It features the popular videos andRead More


How to dominate Mobile Marketing

September 13, 2016 ,

Some of the mobile marketing facts: Statistics say that 1 out of every 5 people own a smartphone and theRead More


Facebook Introduces Safety Check

June 22, 2016 ,

In times of disaster or crisis, people always turn to Facebook to check on loved ones and get updates. QuiteRead More


Http or Https? What should be used for SEO purpose?

September 13, 2016 ,

Http or Https? Which is a better option for SEO purpose? Let’s find out the pros and cons for using httpRead More


10 things you should know about social media

September 12, 2016 ,

Hey!  Welcome! So, Social Media is a huge platform for anything. But, what makes it work? Lets see: PURPOSE KnowRead More


Don’t hold your horses, and always keep a positive attitude!

June 22, 2016 ,

  We would like to thank RoughPolish for the wonderful and well written article.   (Link to the article)


Strategy

What are the best business strategies for start-ups?

September 13, 2016 ,

What are the primary differences between your company and your competitors? How is your venture unique, and why will yourRead More


Women Football Team

The Sherpa – Living it My Ways

June 22, 2016 ,

noun (pl. same or Sherpas) : A member of the Himalayan people living on the borders of Nepal and Tibet, renownedRead More


Ride the Online Horse

Ride the Online Horse

June 22, 2016 ,

My Television is on, some music playing in the background and what am I doing? I’m surfing the net onRead More


A Successful Graphic Designer

June 22, 2016 ,

Here’s a quick guide for all those designers who want a super successful career ahead!


AB Testing

June 22, 2016 ,

The new Social Media buzz is all about A/B testing to cure your content and optimize it better. It mayRead More


Meet the SHEROES – Sneh Sharma

June 22, 2016 ,

  An entrepreneur, a go-getter- At the age of 26, Sneh Sharma is the quintessential power house. Compassion and warmthRead More


How to do Mobile Targeting on Facebook Ads

September 13, 2016 ,

Mobile device targeting on Facebook – Know how to target custom audience based on their mobile devices also known asRead More


What is in colour ??

June 22, 2016 ,

“Rosy” lips, “Blue” eyes, “Grey” skies, “Green” eyed dragon, “Purple” with rage. What’s in a colour you ask? Well, ARead More


Advertising on Twitter - Blog Cover

Emotions Drive Decisions on Social Media

September 12, 2016 ,

I am a strong believer of Social Media and have full faith in the power of social networks. Social networksRead More


Are you building your brand the right way?

June 22, 2016 ,

The GOAL of one’s life is to Live-It Live-it because we just have one life One life to spread smilesRead More