Flipkart is India’s leading e-commerce marketplace with over 80 million products across 80+ categories. Started in 2007, the company has grown from strength to strength and now boasts of a community of 100 million users and over 100K sellers.
We began our journey with Flipkart when they came to us seeking a way to increase their sales in the fashion category. Since the brand was already popular on social media and hitting the right target there, we decided to go to the very heart of Indians through Bollywood! We aligned the business goals of Flipkart with those of production houses like Dharma Productions, Viacom etc and built steady movie partnerships and collaborations. With exclusive movie fashion deals with hit movies like Badrinath ki Dulhaniya etc, Flipkart managed to not only increase their sales but also generated huge mass awareness.