December 17, 2019
5 Easy Ways to Rank your Blog
Every successful blog is built on the foundation of solid content, but it’s the consistency that matters for effective ranking on search engines. According to reports, brands that are consistent with blogging are 13 times more likely to get a positive ROI. As an inbound marketing strategy, blogging can generate qualified leads and drive traffic. According to a recent study, brands that produce blogs on a regular basis may acquire 126% more leads than those who do not. For starters, brands can create a Wordpress blog and begin creating high-quality, compelling content. However, in order to rank well on search engines, the implementation has to be better with correct keyword research, on-page SEO and etc. All of this needs to be initiated properly in order to help a brand grow, reach its target audience and build its search engine ranking. Below are some ways that can help a blog rank well on search engines:
Keyword ResearchBasic keyword research will help identify the most searched keywords by a brand’s target audience and also find words that have a higher chance of ranking. Focus on one or two long-tail keywords that match the intent of the target reader. Include these keywords in specific parts of the blog. Using the Google Keyword Planner, look for highly-relevant keywords that get a decent number of searches and low levels of competition. Source: https://www.shoutmeloud.com
On-Page SEOThe most important aspect of on-page SEO is using the selected keywords strategically in different parts of the blog. Use the chosen keyword in the meta title or meta tag to help the search engine better categorize the blog post based on consumer search query phrases. Some of the most popular areas of using keywords are:
- Title tag
- Header tags
- Alt images and image captions (wherever relevant)
- Content of the page
Creating blogs that have practical valueReaders now demand blogs that are relevant and useful which not only answer their queries but also nudge them to implement what they read. According to a report, over half the marketers feel that high-quality, unique and relevant blog content are the most vital types of content. This increases the search traffic, community engagement levels and leads.
Building Inbound linksLink building is the spine of SEO as it supports optimization tactics and strategy. Trusted, quality incoming links dictate up to 20.94% of what ranks and what does not. When there is an amalgamation of the right links and useful content, the result is a significant increase in search rankings. Some ways to get these links include:
- Linking internally to the blog posts on one’s own site.
- Linking to blog posts when guest posting on other sites.
- Letting bloggers and journalists know about specific posts that would be relevant to them. Research-backed posts tend to work best for this, particularly if the research is genuine and authentic.