December 17, 2019 ,
Every successful blog is built on the foundation of solid content, but it’s the consistency that matters for effective ranking on search engines. According to reports, brands that are consistent with blogging are 13 times more likely to get a positive ROI.
As an inbound marketing strategy, blogging can generate qualified leads and drive traffic. According to a recent study, brands that produce blogs on a regular basis may acquire 126% more leads than those who do not.
For starters, brands can create a WordPress blog and begin creating high-quality, compelling content. However, in order to rank well on search engines, the implementation has to be better with correct keyword research, on-page SEO and etc. All of this needs to be initiated properly in order to help a brand grow, reach its target audience and build its search engine ranking.
Below are some ways that can help a blog rank well on search engines:
Basic keyword research will help identify the most searched keywords by a brand’s target audience and also find words that have a higher chance of ranking. Focus on one or two long-tail keywords that match the intent of the target reader. Include these keywords in specific parts of the blog.
Using the Google Keyword Planner, look for highly-relevant keywords that get a decent number of searches and low levels of competition.
The most important aspect of on-page SEO is using the selected keywords strategically in different parts of the blog. Use the chosen keyword in the meta title or meta tag to help the search engine better categorize the blog post based on consumer search query phrases.
Some of the most popular areas of using keywords are:
Readers now demand blogs that are relevant and useful which not only answer their queries but also nudge them to implement what they read.
According to a report, over half the marketers feel that high-quality, unique and relevant blog content are the most vital types of content. This increases the search traffic, community engagement levels and leads.
Link building is the spine of SEO as it supports optimization tactics and strategy. Trusted, quality incoming links dictate up to 20.94% of what ranks and what does not. When there is an amalgamation of the right links and useful content, the result is a significant increase in search rankings.
Some ways to get these links include:
For more engagement and audience views, bloggers need to use social media platforms keenly. Facebook, LinkedIn, Twitter and other online forums can be great places to share blog posts and increase the number of click-throughs, likes and shares. Social sharing triggers audiences to visit the online blog and this, in turn, helps increase the ranking fast.
Creating blog posts can be very time-consuming. If a brand is going to invest time and money, then they want to make sure those blog posts continue to drive traffic and views in the long run. Follow the above-mentioned ways and to rank your blog organically!
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