Video Marketing: A Brand Manager’s Handbook

June 8, 2020 , Ittisa

“81% marketers are known to use video for their marketing.” Video is an engaging and versatile content format that isRead More

Social Media Management During COVID-19

May 18, 2020 , Ittisa

Nationwide, people are forced into self- isolation in a bid to prevent the spread of the deadly coronavirus. This isRead More

Complete Guide to Search Engine Optimization

Search Engine Optimization: A Complete Guide to SEO – 2020

May 13, 2020 , Ittisa

“Building a website without SEO is like building a road without direction.” Search engine optimization is a technique that isRead More

How Social Media Ads Can Benefit Your Business During COVID-19

May 6, 2020 , Ittisa

Apart from bringing the world to a standstill, COVID 19 has made times quite alarming for most marketers. The uncertaintyRead More

how to maximize marketing result during covid-19

How to Maximize Results With Responsible Marketing During The Covid Pandemic

April 9, 2020 , Ittisa

According to reports, “some businesses providing essential needs are flourishing, while most are seeing performance drops of 20% or moreRead More

Best On-Page SEO Strategies for 2020

April 7, 2020 , Ittisa

On-page SEO is one of the many techniques used in search engine optimization to help the search bots understand aRead More

Digital Marketing Strategy in Covid19 Outbreak

5 Digital Marketing Strategies to Consider During Covid 19 Outbreak

April 3, 2020 , Ittisa

With the 1.3 billion Indian population instructed to stay at home to beat the coronavirus pandemic, social media has turnedRead More

Ittisa Recommends: 5 Ways to Make Work From Home Productive

March 24, 2020 , Ittisa

With coronavirus declared as a pandemic, social isolation has become an important precautionary measure to fight the spread of theRead More

Introducing TikTok Social Media Platform

Introducing TikTok: The Trending Gen Z Social Media Platform

March 19, 2020 , Ittisa

Ever thought of participating in the #SwagStepChallenge by Pepsi that garnered more than 4.5 billion views & 1 lakh user-generatedRead More

6 Buzz Marketing Principles for Successful Internet Marketing

March 10, 2020 , Ittisa

Buzz marketing is a technique which focuses on word-of-mouth communication or the potential of people to speak about the activitiesRead More

complete guide on social media marketing

Social Media Marketing: The Complete Guide for Everyone 2020

February 28, 2020 , Ittisa

Do you know that people spend an average time of 5 years and 3 months on social media in theirRead More

Four Keys To Amazon’s Marketing Success

February 11, 2020 , Ittisa

“The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centricRead More

Top 5 Email Marketing Tips for Brands to Follow

February 7, 2020 , Ittisa

“Don’t use BIG words, they mean so little” – Oscar Wilde Email is one of the most successful marketing mediumsRead More

Best Social Media Practices to Incorporate in Your Campaign

January 30, 2020 , Ittisa

Social media campaigns can be a powerful technique for driving revenue performance. However, developing a successful campaign depends on theRead More

Increase Sales with Amazon Store & Know the Latest Features

January 24, 2020 , Ittisa

A store is the centre of your brand experience on Amazon. It enables brands to create a rich shopping experienceRead More

5 Tips To Create a Successful LinkedIn Marketing Strategy

January 22, 2020 , Ittisa

According to LinkedIn, ” 3M+ companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source ofRead More

5 Facebook Advertising Tips for Better ROI & Conversion

January 17, 2020 , Ittisa

A report by Buffer states that “94% of businesses, both big and small, have chosen to invest in Facebook ads.”Read More

7 Important Video Marketing Metrics that Businesses should Track

January 13, 2020 , Ittisa

78% of people watch videos online, every week. A report states that by 2022, 82% of all consumer Internet trafficRead More

Top 7 Social Media Marketing Tips for Brands

January 10, 2020 , Ittisa

Facebook has 2.2 billion monthly active users, worldwide. 150 million people use Pinterest every month and Instagram is the second-largestRead More

5 Brand Campaigns that Made Christmas Merrier

December 27, 2019 , Ittisa

“Christmas is doing a little something extra for someone.” It’s Christmas season, and while candles, cakes and carols are aRead More

Why does your brand need performance marketing?

December 27, 2019 , Ittisa

Performance marketing is a set of online strategies based on indicators that allow brands to promote a product or serviceRead More

5 Reasons you need a Social Media Hashtag Strategy

December 19, 2019 , Ittisa

66.6% of Instagram posts contain atleast one hashtag. Hashtags have now become a social media phenomenon and a powerful partRead More

5 Easy Ways to Rank your Blog

December 17, 2019 , Ittisa

Every successful blog is built on the foundation of solid content, but it’s the consistency that matters for effective rankingRead More

Instagram Hiding Likes – What does it mean for your business?

December 13, 2019 , Ittisa

“Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer seeRead More

5 Ways to Create a Great Customer Experience Strategy

December 6, 2019 , Ittisa

“60% of customers are willing to pay more for a better experience.” In present times, competitor brands provide almost theRead More

5 Best Practices for Instagram Story Ads

November 26, 2019 , Ittisa

According to research, over 500 million people actively use Instagram stories on a daily basis worldwide. Further reports have provedRead More

Don’t miss these popular Social Media Video Marketing Tips

November 22, 2019 , Ittisa

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle,Read More

5 Ways to Get More Clicks Without Clickbait Headlines

November 15, 2019 , Ittisa

Innumerable exclamation marks, strong and heavy-sounding words and hyper-dramatic titles – the perfect combination of clickbait headlines. The Internet isRead More

5 Unconventional Diwali Campaigns That Broke through Social Media Clutter

November 5, 2019 , Ittisa

“There is a 1.07x increase in watching content on Facebook during Diwali.” Brands have always made the best use ofRead More

How to Scale your Startup for More Revenue

November 4, 2019 , Ittisa

Do you know “70% of startups struggle with scalability”? Growing a startup into a profitable business requires a clear visionRead More

How to Humanize your Brand with Social Media Marketing Services

November 4, 2019 , Ittisa

Humanizing a brand through social media marketing means allowing social media experts to interact with the brand’s audience with aRead More

5 Easy Hacks For Amazon Store Optimization

October 23, 2019 , Ittisa

“According to Amazon, brand campaigns that drive consumers to Amazon Stores have a 22% better return on ad spend thanRead More

Why do businesses need a Digital Marketing Agency?

October 21, 2019 , Ittisa

Digital marketing is data-driven and targeted brand promotion through digital media. Therefore a digital agency is an advertising agency thatRead More

6 Easy Steps to Create a Winning Content Marketing Strategy

October 15, 2019 , Ittisa

Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. A goodRead More

Create a Branded Amazon Store in these 7 Easy Steps

October 1, 2019 , Ittisa

“Most customers begin their online shopping searches on Amazon. 90% of customers are known to compare prices on Amazon ofRead More

6 Steps to Building a Brilliant AdWords Campaign Structure

September 30, 2019 , Ittisa

Google AdWords is one of the most developed advertising platforms that allow big, small and new businesses to have theirRead More

Things You Need to Know About Programmatic Ad Buying

September 26, 2019 , Ittisa

“Do you know that 62% of marketers use programmatic advertising to achieve brand objectives?” The process of ad buying hasRead More

5 Best Email Marketing Tools for Startups

September 18, 2019 , Ittisa

“80% of business professionals believe that email marketing increases customer retention.” Startups rely a lot on social media marketing toRead More

Top 5 Mobile Application Design Trends in 2019

September 12, 2019 , Ittisa

The significance of mobile apps for businesses can be ascertained from the fact that 87% of mobile users spend theirRead More

5 Killer Video Marketing Strategies You Need to Know

September 10, 2019 , Ittisa

“A picture may be worth a thousand words, but a minute of video is worth 1.8 million words.” In theRead More

5 Highly Effective Web Design Tips Backed by Research

September 3, 2019 , Ittisa

Website design involves the process of developing a website from the initial stages of sitemapping and wireframing to designing theRead More

Why it is important to take risks on Social Media?

August 29, 2019 , Ittisa

If you don’t take risks on Social Media somebody else will. We are now in an era of experimentation asRead More

The Best Search Engine Marketing Strategies Explained

August 27, 2019 , Ittisa

Internet users conduct millions of searches on search engines like Google, Yahoo, etc on a daily basis. Every time aRead More

Why Successful Digital Marketing Campaigns Are Dependant On Quality Landing Pages

August 22, 2019 , Ittisa

“48% of marketers build a new landing page for each marketing campaign.” Landing pages can prove to be a powerfulRead More

How to Use Facebook as a Marketing Strategy For Your Startup

August 19, 2019 , Ittisa

Facebook continues to be one of the most popular social media channels in India with 241 million active users. SinceRead More

How does content marketing affect your online sales?

August 16, 2019 , Ittisa

“Traditional marketing talks at people, content marketing talks with them.” Be it any business, the basic marketing strategy is toRead More

5 Noteworthy Friendship Day Campaigns of 2019

August 8, 2019 , Ittisa

“The holy grail for a marketer is not a transactional relationship but an emotional relationship with the consumer.” The worldRead More

Why Startups Fail -4 Fatal Mistakes!

July 29, 2019 , Ittisa

According to research by Statistic Brain, “46% of startups fail due to incompetence and 30% due to lack of experience.”Read More

5 Best Digital Marketing Strategies To Scale Your Startup Globally

July 26, 2019 , Ittisa

Well-funded startups like AskMe.com, Auto Raja, Cab Auto all had unique ideas but still failed due to the lack ofRead More

4 Key Financial Metrics That Should Be Measured For All Startups

July 15, 2019 , Ittisa

“29% of startups fail because they eventually run out of cash.” Most entrepreneurs are well skilled and informed about theRead More

10 Best WordPress Plugins To Install For Your Website In 2020

July 4, 2019 , Ittisa

Writing quality content is one of the single biggest factors affecting a website’s visibility in search results. And a necessityRead More

5 Latest Digital Marketing Trends in 2019

July 1, 2019 , Ittisa

In the digital marketing arena, businesses are contending with visual trends and messaging as well as technological advancements and theRead More

Best Social Media Marketing Tips to Get More Instagram Followers

June 19, 2019 , Ittisa

Since its launch, Instagram has become the ultimate millennial platform for sharing photos. Approximately, 80% of Instagram’s 1 billion activeRead More

5 Best Social Media Campaigns Celebrating Fatherhood

June 18, 2019 , Ittisa

June 16 was not just another Sunday, but a day when dads were celebrated for their unconditional love and constantRead More

Psychology of Online Purchasing

June 6, 2019 , Ittisa

“Research states that 56% of Generation X and 67% millennials prefer online shopping.” The immense popularity of virtual stores hasRead More

Best UI/UX Design Tips For Website Optimization

June 3, 2019 , Ittisa

UI (user interface) and UX (user experience) largely focuses on customer satisfaction, therefore making it an important contributor to businessRead More

Top 5 B2B Digital Marketing Trends In 2019

May 23, 2019 , Ittisa

There are many new digital marketing trends that are emerging in the current high-tech and internet connected era and businessesRead More

Best Off-Page SEO Strategies That Are Still Implemented For Website Optimization

May 20, 2019 , Ittisa

Search Engine Optimization is a technique that helps generate traffic to a website. This is done by obtaining a high-rankingRead More

5 Brand Campaigns on Mother’s Day That Made the Right Impact

May 15, 2019 , Ittisa

“A mother is always the beginning. She is how things begin.” The second Sunday of May has always been special,Read More

How Apollo Hospitals, Bangalore used superior UI/UX to Generate Leads

May 13, 2019 , Ittisa

Apollo Hospitals is one of India’s leading healthcare chains known for pioneering the private healthcare revolution in the country. InRead More

6 Things to think of Before Creating a Logo for your Startup

May 10, 2019 , Ittisa

To stay ahead of competitors, new and upcoming brands have to fight hard and plan their marketing tactics to targetRead More

Ittisa’s CEO – Sneh Sharma on Landing a Job in Digital Marketing

May 6, 2019 , Ittisa

The booming economy of India is seeing a tremendous change in the job market scene. Due to saturation in certainRead More

5 Election Campaigns That Created the Right Buzz on Social Media

April 29, 2019 , Ittisa

With the ongoing Indian General Election all set to decide the future of the nation, excitement has reached fever pitchRead More

Refocusing a traditional product to a millennial audience & building brand consideration.

April 26, 2019 , Ittisa

KLF Nirmal is a pioneer in the Indian coconut oil industry, with over 75 years of experience. KLF is aRead More

3 Important Marketing Strategy Tips for an Organic Brand

April 19, 2019 , Ittisa

According to a report by Assocham and Ernst & Young, “the organic product market in India is growing at aRead More

Must Have Elements in a Customer Welcome Email

April 16, 2019 , Ittisa

Welcome emails are read 4X times by customers compared to promotional emails, reports a study. Welcome emails receive one ofRead More

5 Tips to Scale Your Startup Right

April 9, 2019 , Ittisa

On average, 50 million startups are born every year with the vision of becoming a profitable business in the future.Read More

How to Prevent Customer Churn

April 5, 2019 , Ittisa

Customer churn is the percentage of customers that have stopped using or purchasing a brand’s product or services during aRead More

How do Brands Measure Customer Satisfaction?

March 25, 2019 , Ittisa

“81% of satisfied customers are more likely to do business with you again if they have a positive experience.” CustomerRead More

Women’s Day 2019: Unconventional Campaigns by Top Brands

March 14, 2019 , Ittisa

The world just celebrated International Women’s Day, celebrating womanhood in all its glory and using the day as an opportunityRead More

The Case for a Mobile Website Over a Mobile App

February 19, 2019 , Ittisa

“In 2019, India’s smartphone users number is predicted to reach 1.1 billion.” In order to reach out to a greaterRead More

How to find the right Influencers for your Business

February 15, 2019 , Ittisa

Influencer marketing has become one of the most effective ways to get a brand noticed. According to studies, influencer marketingRead More

5 SEO Mistakes to Avoid During a Website Redesign

February 6, 2019 , Ittisa

Do you know that goldfish have a longer attention span than humans? This is a very important fact to takeRead More

Reasons your Brand needs Video Marketing

February 1, 2019 , Ittisa

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle,Read More

5 Marketing Lessons to Learn from Netflix

January 23, 2019 , Ittisa

‘Netflix and chill’ is no longer just a catchphrase, but almost a way of life for most millennials. The mostRead More

The Four Pillars of Digital Transformation in Banking

January 16, 2019 , Ittisa

“The starting point for each financial institution will depend on its business strategy, market position and capabilities. But all mustRead More

5 Things You Need to Know Before Going Live on Facebook

January 9, 2019 , Ittisa

The advent of Facebook Live changed the playing field for developing content in the digital world. With millions of peopleRead More

2018 Year in Review: 5 Most Impactful Digital Campaigns by Brands

January 8, 2019 , Ittisa

“Social Media: Don’t use it to impress people, use it to impact people” – is what brands have followed andRead More

6 Brands that made Christmas magic!

January 4, 2019 , Ittisa

The world just celebrated Christmas with great pomp and grandeur. While the streets and dessert plates were full, social mediaRead More

How Zero’s Digital Marketing Makes the Movie a Social Media Hero

December 18, 2018 , Ittisa

“Social media buzz on Facebook and YouTube together contributes to nearly 40% of the first-day box office collection for movies.”Read More

How Airbnb’s ‘Experiences’ Campaign Took Over Instagram

December 12, 2018 , Ittisa

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, CEO, Airbnb. Starting inRead More

5 Reasons Why Analytics is Important for Your Business

November 27, 2018 , Ittisa

According to Forbes Insights, “85% of companies are succeeding with analytics.” At one point in time, analytics was only usedRead More

6 Principles of Creating a Landing Page for Higher Conversion Rates

November 16, 2018 , Ittisa

“Generating leads and conversions is the top marketing challenge for 63% companies.” Landing pages are undoubtedly the primary way ofRead More

5 Questions to Ask Yourself Before Deciding On Product Packaging

November 12, 2018 , Ittisa

“64% shoppers say that they buy products right off the shelf without researching about it, if they like the packaging.”Read More

Advantages of using Instagram’s IGTV for Business

November 2, 2018 , Ittisa

According to Hubspot research, 45% of people watch videos for an hour or more each day and almost 79% ofRead More

Common mistakes you’re making on your About Us page

October 30, 2018 , Ittisa

“Research states that one of the most highly trafficked pages on a business website is the About Us page.” TheRead More

6 Ways to cut Marketing Costs without losing out on Business

October 15, 2018 , Ittisa

An important aspect of running a successful business and acquiring new consumers is to market the brand’s product or services.Read More

6 Tips To Make Your Website Easier To Navigate

October 12, 2018 , Ittisa

“Websites promote you 24/7, no employee will do that.” In today’s time, a brand without a website means only oneRead More

6 Best Practices for Ecommerce Checkout

October 10, 2018 , Ittisa

“58.6% online shoppers abandon a cart during checkout because of a long and complicated checkout process.” A majority of ecommerceRead More

7 Actionable Content Marketing Tips For 2018

October 3, 2018 , Ittisa

“Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Behind the success ofRead More

Google’s Latest Algorithm Update and How it Affects Brands

September 7, 2018 , Ittisa

Google is known to change its algorithm almost 500-600 times every year. While it is true that most of theseRead More

5 Ways to Market an Ecommerce Store within Budget

September 4, 2018 , Ittisa

It takes a lot of patience, commitment and multiple marketing strategies to market an ecommerce store and increase sales. WithRead More

5 Best Friendship Day Campaigns by Brands in 2018

August 28, 2018 , Ittisa

The first Sunday of every August is welcomed with great gusto, to celebrate friendship. Apart from personal celebrations, the topicalityRead More

Increase Blog Traffic Through Social Media

Using Facebook to Increase Traffic to Blogs

August 23, 2018 , Ittisa

Facebook is one of the most popular social networks in the world, and especially in India- it has more numberRead More

How To Get More Followers on Twitter Fast

August 8, 2018 , Ittisa

“Truth be told, there are only two kinds of Twitter users: those that want more followers and those that lie.”Read More

A Simplified Guide to Online Marketing

July 23, 2018 , Ittisa

“Business has only two functions – marketing and innovation.” — Milan Kundera (Czech novelist, playwright and poet) Online marketing includesRead More

What is IGTV & What It Can Mean For Your Business

July 17, 2018 , Ittisa

“Video is the way we hang out with friends, the way we pass the time, but the way we watchRead More

5 Best Ways to Use Instagram Multiple-Image Post

July 12, 2018 , Ittisa

According to a recent study, almost 90% of content used to promote brands are visual. Our brain processes images 60Read More

Top 10 Google Chrome Extensions You Should Try

July 9, 2018 , Ittisa

“Smart work pays best. Trust it.” – Conor McGregor Knowing how to work smart while getting the same results isRead More

The Advantages of Different Types of Social Media

June 11, 2018 , Chethan S

There are 3.196 billion social media users worldwide as of 2018. Whether to connect with people, share news, ideas, photosRead More

9 Ways to Beat Instagram’s Algorithm For Better Reach and More Likes

June 6, 2018 , Ittisa

Instagram has over 800 million monthly active users, globally. 25 million brands have a profile on Instagram and over 200Read More

10 Effective Digital Marketing Techniques

May 30, 2018 , Ittisa

There is no doubt in the fact that digital marketing has invaded all our lives, surpassing traditional marketing techniques. ButRead More

Optimising Traffic through Google Voice Search

May 28, 2018 , Ittisa

Up until not very long ago, internet search was limited to typed inputs by a user. Google, had rolled outRead More

10 Ways to Improve Your Facebook Ads With Better Targeting

May 24, 2018 , Ittisa

“Facebook is the number one ad channel for both B2C and B2B companies, with 5 million businesses using Facebook adsRead More

10 Ways To Drive More E-commerce Store Traffic Without Buying Ads

May 7, 2018 , Ittisa

“Over half of the consumer population now prefers to shop online.” In online retail, the foundation of success of yourRead More

Amazing Facebook Features You Need to Know

April 25, 2018 , Ittisa

“93% marketers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook to market their business.”Read More

E-Commerce Content Marketing: 9 Ways to Get Started ASAP

April 18, 2018 , Ittisa

“Content is King”- Bill gates Content helps a brand connect with its customers and provides a nice personal touch. GoodRead More

E-Commerce Checklist – How to Start an Online Store

April 13, 2018 , Ittisa

Around $300 billion revenue is generated every year through online stores and with 206+ million shoppers around the world, thereRead More

How Padman Aced The Social Media Marketing Game

April 11, 2018 , Ittisa

Film marketing that earlier depended solely on positive word of mouth and the odd promotional event, has today evolved intoRead More

Trends That Will Take Over The Digital World In 2018!

April 6, 2018 , Ittisa

2018 marked a significant change in digital marketing. 226 million Indians are on social media and 26.47% use mobile phonesRead More

April Fool’s Day 2018: The Pranks Brands Played

April 4, 2018 , Ittisa

“If you have anything important to tell me, tell me tomorrow cause I won’t believe you today.” This is exactlyRead More

difference between mobile app and mobile website

Mobile App vs Mobile Website- Which one do you prefer?

April 2, 2018 , Ittisa

About 650 million people in India use mobile phones out of which 300-400 million own a smartphone. This means thatRead More

Tips For Running Successful Social Media Contests

March 27, 2018 , Ittisa

7 out of 10 people play a contest on social media run by a brand. Social media contests are likeRead More

Artificial Intelligence in Digital Marketing

AI in Digital Marketing

March 20, 2018 , Ittisa

“Artificial intelligence, deep learning – whatever you’re doing, if you don’t understand it – learn it. Because otherwise you’re goingRead More

Social Media Channels in Digital Marketing

Social Media Channels That Are Strengthening The Digital Marketing Game

March 14, 2018 , Ittisa

“92% of marketers say that social media has helped to increase exposure of their business.” Today, the business world knowsRead More

What Digital Marketing Can Do For Your Business

March 12, 2018 , Ittisa

Before the marketing world was introduced to digitalization, the most important indicator for key performance was sales. In today’s timesRead More

content marketing for travelling portals

Online Travelling Portals And How They Use Content Marketing

February 27, 2018 , Ittisa

65% of travellers will research online before they decide a destination and the best way of travel. Going by theRead More

Facebook’s Algorithm Update & What To Do To Make Organic Reach Better

February 23, 2018 , Ittisa

The New Year definitely began with a surprise for marketers when Mark Zuckerberg announced that Facebook would be making someRead More

How Smartphone Marketing Changed The Advertising Game

February 22, 2018 , Ittisa

“If your plans don’t include mobile, your plans are not finished.” In 2017, 33.4% of India’s mobile user population ownedRead More

What Is Blockchain And How It Can Change Advertising

February 16, 2018 , Ittisa

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactionsRead More

Social Media Marketing Do’s and Don’ts

February 12, 2018 , Ittisa

“Social media reaches farther than we can physically reach with advertising.” Social media is indeed a very powerful tool andRead More

Phases Of Brand Launch On Social Media

February 6, 2018 , Ittisa

Research shows that 82% consumers trust a company more if they are involved with social media. As most people areRead More

5 Things You Must Do Before Jumping Into Paid Online Ads

January 29, 2018 , Ittisa

“Nothing except the mint can make money without advertising.” Advertising has always been an integral part of marketing and onlineRead More

How To Make Your Website Mobile Friendly

January 23, 2018 , Ittisa

“According to Google, 61% of users will not return to a site if they had trouble accessing it from theirRead More

How To Run A Successful Social Media Advertising Campaign

January 19, 2018 , Ittisa

Social media marketing is not just another trend that has come and will eventually go – it is here toRead More

things to remember before running ads on social media

5 Questions To Ask Before Running Ads on Social Media

January 17, 2018 , Ittisa

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobodyRead More

The Best Marketing Campaigns 2017 Review

January 10, 2018 , Ittisa

We witnessed a lot of new things on social media this past year, a lot of experiments by big brandsRead More

Influencer Marketing – The Key To Brand Popularity

December 27, 2017 , Ittisa

“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and when coupled withRead More

Traditional PR Vs Digital PR. Which Is Better For Brand Promotion?

December 22, 2017 , Ittisa

“Advertising is saying you’re good. PR is getting someone else to say you’re good.” Public Relation (PR) means building brandRead More

Search Engine Optimization - SEO Free Tools List

Search Engine Optimization Free Tools List

December 15, 2017 , Ittisa

“Building a website without SEO is like building a road without direction.” Almost every other business now has a website,Read More

Tips To Increase Ecommerce Sales

December 12, 2017 , Ittisa

Digital is affecting the way businesses are being conducted in more and more ways. Traditional brands and consumer driven companiesRead More

Ways To Earn Money Through A Website

December 5, 2017 , Ittisa

When sites like Facebook, Twitter and Pinterest were mere start-ups, they did not have a concrete monetization plan. Their onlyRead More

10 Common Social Media Marketing Mistakes

November 22, 2017 , Ittisa

Social media marketing plays a big role in making your business a success in today’s times. With social media, youRead More

Top Corporate Identity Design Tips And Examples

November 20, 2017 , Ittisa

As Larry Ackerman rightly said, “Identity is cause, brand is effect & the strength of the former influences the strengthRead More

Buzz Marketing Tips and Best Examples

November 15, 2017 , Ittisa

Also known as word-of-mouth marketing, buzz marketing means creating a hype about a particular product, service, brand or a companyRead More

Expert Tips To Create Good Quality Content

November 9, 2017 , Ittisa

Content marketing is an integral part of marketing in present times as it is one of the most effective waysRead More

Hotel Web Design: Top Tips & Examples

November 6, 2017 , Ittisa

Web design plays a very important role in almost every consumer driven business but more so in businesses whose salesRead More

Halloween 2017: Top Brands that managed to give us goosebumps!

November 3, 2017 , Ittisa

Halloween or All Saints’ Eve is a celebration dedicated to remembering the dead, the saints and the martyrs. Popular cultureRead More

Why Is Content Marketing So Important?

October 24, 2017 , Ittisa

Content marketing can easily be considered to be the most effective way to reach out to your target audience. ItRead More

Importance of Online Reputation Management

Online Reputation Management – Importance & The Immediate Steps To Be Taken

October 16, 2017 , Ittisa

Internet is no more a place where you come only for information; it is also a platform where you shareRead More

5 Successful Social Media Campaigns of Quarter 3 2017

October 12, 2017 , Ittisa

Along with several other things, social media has changed the face of marketing in recent years. Reaching out to anRead More

App Design Features And Flaws For Frictionless Engagement

October 3, 2017 , Ittisa

The success of a mobile app can be determined best by observing the number of users that keep coming backRead More

An Introduction To RTB And Programmatic Ads

September 12, 2017 , Ittisa

Initially, the process of online advertising was pretty direct wherein an advertiser or an agency representing that advertiser, would buyRead More

Introduction of WhatsApp For Business

September 8, 2017 , Ittisa

Attaining a verified account on various social media platforms has been a major goal for businesses to establish communication ofRead More

Facebook Advertising Features Which Should Not Be Missed

September 6, 2017 , Ittisa

The omnipresent social media platform, Facebook, has gradually evolved to become one of the best channels to reach out toRead More

The Adwords Features You Shouldn’t Ignore In 2017

September 1, 2017 , Ittisa

Google is notoriously good at releasing updates and bettering their already excellent products. 2016 saw some great features for AdWordsRead More

How To Make Viral Videos On A Small Budget?

August 23, 2017 , Ittisa

If you think creating a viral video is all luck or it takes a big entertainment house to make aRead More

Future of Google Search

August 17, 2017 , Ittisa

The first time we used Google, it marked the start of our online journey. What started out as a sortRead More

11 Powerful Ways To Boost Mobile App Installs

August 9, 2017 , Ittisa

Most developers feel that the toughest job is creating an app out of nothing. The toughest job, however, is takingRead More

5 Best Unique Friendship Day Campaigns By Top Brands India

August 9, 2017 , Ittisa

The world just celebrated Friendship day last Sunday, and one of the greatest witnesses to that celebration is undoubtedly socialRead More

7 Reasons Why You Should Use Power Editor To Create Facebook Ads

August 2, 2017 , Ittisa

Facebook’s Power Editor is the app’s free management tool for ads. The best option for managing multiple ads and campaignsRead More

The Benefits of Working With a Google Partner

June 8, 2017 , Ittisa

We are proud to announce that we recently became a Google Partner. The badge is an accomplishment for many reasonsRead More

5 Rules For Packaging Design That Dive Off The Shelf

May 11, 2017 , Ittisa

For years, brands aimed at making products at the lowest cost while maintaining the competent features. Today, that scenario hasRead More

Digital Transformation Of Insurance Industry In India

January 6, 2017 , Ittisa

Opportunities and threats are often two sides of the same coin and it is especially true in the current digitalRead More

Email Marketing – How To Make It Work For You!

November 29, 2016 , Ittisa

People just don’t read emails any more and firms shouldn’t spend on email marketing. If you feel this way, youRead More

How Real Estate Is Using Digital Marketing To Grow?

November 18, 2016 , Ittisa

Social Media has become an important part of business these days, more and more businesses are taking to Social MediaRead More

Impact of Social Media on Travel Industry

September 21, 2016 , Ittisa

Social Media is changing the course of several industries, thanks to its amazing reach and interaction; the Travel Industry thoughRead More

facebook canvas Ads in social media marketing

Facebook Canvas Ads: The Next Big Thing In Online Advertising?

August 24, 2016 , Ittisa

Facebook is looking to shake the entire online advertising space once again with their new Canvas ad format and ifRead More

Did Rajinikanth Starrer ‘Kabali’ Manage To Break Social Media?

July 23, 2016 , Ittisa

With the grand theatrical release for Kabali taking place today, the most waited film of the year has finally madeRead More

Advertising On Twitter – Campaign Types, Advertising Cost & Targeting

July 1, 2016 , Ittisa

Advertising on Twitter can help you build awareness and grow your business in real time. Twitter has recently opened upRead More

Integrate Social Media On Website: How To Do It Optimally?

June 9, 2016 , Ittisa

To integrate social on Website could be a trickier job because the placement of the social icons could give you detrimentalRead More

How To Use Snapchat For Business?

May 31, 2016 , Ittisa

Snapchat for business is the new trend in the Digital marketing which is moving at a frightening speed. There is no denyingRead More

Best Digital Campaigns of 2016 Quarter – 1

May 23, 2016 , Ittisa

In today’s world, the digital platform is an inescapable platform; be it through television, mobile, laptops tablets and many more.Read More

Upcoming Social Media Platforms That Brands Should Focus On

May 18, 2016 , Ittisa

Businesses, small and large are using social media to push their brand and reach their target audience which largely includesRead More

Social Media Trends of 2016

May 16, 2016 , Ittisa

In 2015, consumer preferences, new software’s and platforms brought about a host of changes and opportunities for all the socialRead More

How Game of Thrones Uses Social Media

April 25, 2016 , Ittisa

Game of Thrones, an American fantasy drama television series is created by show runner David Benioff and D. B. Weiss. TheRead More

Revitalized Logos Creating Pathway For A New Brand Identity

April 19, 2016 , Ittisa

A logo is not just a symbol endorsed by an organization, there is a lot more to this graphic markRead More

Marketing Campaigns Catching On The World T20 Fever

March 31, 2016 , Ittisa

With the T20 world cup being played on every screen at your home or around you, it’s safe to declareRead More

Virtual Reality – The Next Big Thing In Digital Marketing

March 11, 2016 , Ittisa

Imagine if you could explore the meadows and view the breathtaking sceneries of Switzerland right from your home…Sounds amazing, doesn’t it? Well,Read More

‘A strong woman is a woman determined to do something others are determined not be done.’- Marge Piercy

February 8, 2016 , Ittisa

This year had begun with a bang for us and it continues to bring us good fortune. We have beenRead More

Ittisa is proud to have been invited for the government of India’s ‘Start up India’ movement, to be launched on 16 January 2016 in New Delhi.

January 14, 2016 , Ittisa

What is Start up India, you ask? It is the biggest start up convention of the year attended by theRead More

To Support Or Not To Support – Free Basics Is The Question

January 6, 2016 , Ittisa

3.2 million Indians support free basics. Do you? Facebook, your daily source of entertainment, your regular routine to beat boredom.Read More

What Women Want – Tips For Selling To Women

December 8, 2015 , ittisalogin

“If you are selling to women, you need to give them everything a man wants, then a little extra”. SellingRead More

The Mobile Friendly Google Updates

November 20, 2015 , Ittisa

Google algorithm changes and updates have always made e-marketers and websites wary. But not all’s lost with changes that wereRead More

3 Ways To Overcome Changes In Facebook Algorithms

November 16, 2015 , ittisalogin

The first step to overcoming changes to Facebook algorithms is understanding what they are and how it is important toRead More

World Wide Writing: Steps To Web Friendly Content Marketing

November 9, 2015 , ittisalogin

When writing for the web, you know it has to be good enough to attract the right audience. There’s noRead More

The No-nos Of Marketing On Instagram

October 30, 2015 , ittisalogin

Since its advent in 2010, there has been no looking back for the Facebook-owned social photo sharing app. With moreRead More

The Cosmopolitan Spotlight – Ittisa makes it to the ‘Top Power List’

October 27, 2015 , ittisalogin

And Our CEO is on a roll – This time around making it to the coveted ‘Power List’ by the BibleRead More

5 Steps To Boost Conversion Rates Through Your Content

October 22, 2015 , ittisalogin

Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in theRead More

Top Viral Social Media Campaigns of 2015

October 15, 2015 , ittisalogin

2015 has already been a good year for brands on social media. Everyday brands try to connect to you throughRead More

Social Media Optimization – Enhance Your Business With SMO

October 9, 2015 , ittisalogin

Social media optimization is the next wave of online marketing. If you own a business in this internet age withoutRead More

The Top 5 Digital Media Trends of 2015

October 5, 2015 , ittisalogin

So far, it’s been a pretty interesting year for digital media. New trends have emerged which might spell a veryRead More

How To Disable Autoplay In Facebook

September 29, 2015 , ittisalogin

If you’re active on Twitter, you would have noticed that gif animations and videos are on autoplay. This does notRead More

5 Ways of Remarketing Advertisements To Boost Sales

September 25, 2015 , ittisalogin

The main goal of all business in marketing is to drive sales and achieve profit. But most of the businessRead More

The Importance of Social Media Engagement in Modern Business

September 22, 2015 , ittisalogin

Social media is a key factor in developing a successful marketing strategy. Statistics reveal that a huge number of peopleRead More

The Psychology and Creation of Shareable Content

September 17, 2015 , ittisalogin

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or ShareRead More

The Power of Effective Design and Development

September 10, 2015 , ittisalogin

A good website is a combination of many things – content, design, animations, ease of navigation and an overall comfortableRead More

Ittisa: A Digital Media Agency’s Journey to Success

September 7, 2015 , ittisalogin

The spirit of entrepreneurship is alive in some, but it comes alive and stays that way in so few. ThisRead More

Email Marketing Design – The Power of Good Email Design & Content

September 3, 2015 , ittisalogin

If you are reading this you probably will be having an email address or more, and will be receiving constantRead More

3 Things to Keep in Mind While Developing a Mobile App strategy

August 25, 2015 , ittisalogin

There is little doubt in the minds of digital media experts that mobile apps are going to be the futureRead More

Ittisa Shining: 6th Annual Women Leaders in India Awards 2015

August 21, 2015 , ittisalogin

Being a leader in today’s burgeoning business world is a tough job. However, women have taken giant leaps forward andRead More

Why Downloadable Content is Vital to Your Digital Strategy

August 19, 2015 , ittisalogin

Over the last three years, social media marketing and blogging have grown to become effective tools in raising awareness andRead More

The Best Social Media Campaigns and Changes in July 2015

August 14, 2015 , ittisalogin

Social media witnessed a flurry of activity and updates last month. While updates and changes are fairly common on theRead More

What Digital Marketers Must Learn From The Recent Google Plus Changes

August 5, 2015 , ittisalogin

For a digital giant like Google, changes are constant. When two months back it was a major algorithm change, lastRead More

Inspirational Quotes From People’s President Dr A P J Abdul Kalam

July 28, 2015 , ittisalogin

He was known as the ‘missile man’. And he inspired a nation for as long as he lived. Former PresidentRead More

How Social Media Campaigns Have Helped Charities

July 22, 2015 , ittisalogin

Social media is an effective strategy for charities across the world to connect with supporters. Charitable trusts and organizations inRead More

How Digital Marketing Boosted Baahubali’s Success

July 16, 2015 , ittisalogin

When it comes to shattering box office records, no recent movie has done better than Baahubali. Arka Media Works’ firstRead More

Importance of Video Ads Digital Marketing

The Importance of Video Ads In Digital Marketing

July 10, 2015 , ittisalogin

The digital space today has a life of its own. It is constantly undergoing rapid changes, and evolving tirelessly. So,Read More

Website Design Trends: Scroll Is In, Sliders Are Out

July 3, 2015 , ittisalogin

One of the biggest design myths that needs to be busted right now is that users don’t scroll. Businesses whoRead More

How Content and Design Go Hand in Hand

June 26, 2015 , ittisalogin

For long, it has been a belief that content and design are two separate disciplines, that one does not haveRead More

boost offline sales through digital marketing

Boost Offline Sales – 7 Ways Digital Marketing Boosts Offline Sales

June 24, 2015 , ittisalogin

Recent trends in e-commerce have indicated that mobile connected devices such as smartphones and tablets have become the face ofRead More

The Best Ways To Optimize Your Facebook Business Page

June 19, 2015 , ittisalogin

Online marketing avenues are being made available with increasingly attractive features to businesses. This is because it is guaranteed thatRead More

Phrases Every Content Creator Hates

June 15, 2015 , ittisalogin

Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churnRead More

Top 5 Challenges Facing Internet of Things

June 10, 2015 , ittisalogin

For any business, venturing into IoT is a good move in today’s evolving digital atmosphere. It is estimated that IoT,Read More

7 Ways to Dodge Google Doorway Page Update

June 3, 2015 , ittisalogin

Doorway page update – 7 steps to avoid doorway page update from Google. Know how to build a keyword-focused pageRead More

A Wake-Up Call From Google-Bid Goodbye To Doorway Pages!

May 29, 2015 , ittisalogin

If there is one thing every SEO analyst dreads, it’s Google Algorithm Updates. No wonder, because an update demands aRead More

Cliches In Every Digital Marketing Agency

May 27, 2015 , ittisalogin

Life in an agency is loud. Quite literally. It’s not quite a creative digital marketing agency if you don’t haveRead More

Top Website Design Trends of 2016

May 22, 2015 , ittisalogin

Top website design trends of 2016 – Know about the most powerful design trends like flat web, preloaders, innovative scrolling,Read More

The Power of the #Hashtag

May 18, 2015 , ittisalogin

Did you know that the first hashtag that was used was #barcamp? Or that the first use of the veryRead More

How Important Is Your Logo?

May 13, 2015 , ittisalogin

Photocredits: nike.com , wikipmedia , adweek.com The Nike Swoosh. The Starbucks Siren. The Twitter Bird. The one thing that theseRead More

8 Top Indian Digital Brands And Their Top Campaigns 2016

May 8, 2015 , Ittisa

The digital market has radically changed the way marketers reach across to their audiences. Today, brands keep innovating their SocialRead More

Experimental Marketing – 8 Most Memorable Examples

April 23, 2015 , ittisalogin

From prank installations to extensive interactive and game-based digital billboards, advertisers have gone leaps and bounds with creative marketing strategiesRead More

Search Engine Optimisation Today and Tomorrow

Search Engine Optimisation (SEO): Today and Tomorrow!

April 20, 2015 , ittisalogin

SEO is, in the truest sense, the process of making websites more visible and understandable to search engines and humansRead More

Real Time Marketing: Living in The Moment and Making it Work

April 5, 2015 , ittisalogin

Real Time Marketing is a relatively new kid in the town amongst other marketing tools. The whole buzz about theRead More

How to Track Your Social Media Analytics: A Definitive Guide

April 2, 2015 , ittisalogin

How do you generally ideate, create content and improve engagement on your social media channels? Google, get inspired, tweak andRead More

Things Social Media Experts Say [We Are Guilty Too]

March 30, 2015 , ittisalogin

1. Who the f**k keeps liking the Facebook posts as an admin? Most annoying stuff ever. Mr. Client, Please makeRead More

Tips To Improve Mobile App Onboarding

March 16, 2015 , ittisalogin

Every time we open our mobile app store, an array of different apps floods our screen and vies for ourRead More

Facebook’s New Year Gift to Social Media Marketers: Call-To-Action buttons

January 28, 2015 , ittisalogin

Facebook is here with yet another customized feature for its users and this time around it’s specifically for businesses andRead More

What’s Up? Says WhatsApp To Desktops And Laptops!

January 22, 2015 , Ittisa

You are at your office, peering into your desktop screen with no time to spare for the overflowing Whatsapp notificationsRead More

Facebook integrates Speech-to-text feature in Messenger

January 20, 2015 , Ittisa

Voice notes have been revolutionary and enjoy huge acceptance among users. However, the innovation had certain glitches. Suppose you areRead More

7 Digital Marketing Trends To Look For In 2016

January 19, 2015 , Ittisa

Latest digital marketing trends 2016 – Know about the latest digital marketing trends like brand personalization, visual storytelling, real-time marketingRead More

Mark Zuckerberg’s 2015 Resolution: Facing the Real Book

January 8, 2015 , Ittisa

Did you know that sometimes a simple New Year resolution and a Facebook page can lead to produce one ofRead More

10 Design Mistakes to Avoid in Social Media

January 8, 2015 , Ittisa

Design, as celebrated graphic designer Paul Rand puts it, is the Silent Ambassador of your Brand. So, a simple mistakeRead More

No More News Feed Spamming With Sales Pitches In Facebook!

January 5, 2015 , Ittisa

No More News Feed Spamming with Sales Pitches on Facebook! Here’s another big bang from Facebook to begin this NewRead More

5 Things Every Social Media Marketer Should Know

December 19, 2014 , Ittisa

What does a Social media marketer do? Well, a lot more than just posting content & looking at Facebook allRead More

World Food Program turns To Social Media For Providing Syrian Refugees With Food!

December 4, 2014 , Ittisa

See those innocent eyes? In just a matter of days, there are chances that she will be hungry, devastated andRead More

Facebook Introduces A Stand-Alone Groups App

November 22, 2014 , Ittisa

About 700 million people use Facebook groups every month. There is a group for everything – your apartment community, theRead More

Barred To Use Facebook At Work? Soon You Can!

November 19, 2014 , Ittisa

Facebook is preparing an enterprise-focused product named as ‘Facebook at Work’ to enter into the realms of the professional world. ItRead More

Facebook Launches A New Video Tool Say Thanks

November 13, 2014 , Ittisa

On this Thanksgiving, do you wish to express your gratitude to someone? Now feel free to express it via Facebook….Read More

Music Lovers Now Have A Dedicated Dashboard On YouTube

November 13, 2014 , ittisalogin

YouTube has updated its app with a new fully music focused dashboard called “Music”. It features the popular videos andRead More

How To Dominate Mobile Marketing

November 3, 2014 , ittisalogin

Some of the mobile marketing facts: Statistics say that 1 out of every 5 people own a smartphone and theRead More

Facebook Introduces Safety Check

October 16, 2014 , Ittisa

In times of disaster or crisis, people always turn to Facebook to check on loved ones and get updates. QuiteRead More

Http or Https? What Should Be Used For SEO Purpose?

October 14, 2014 , ittisalogin

Http or Https? Which is a better option for SEO purpose? Let’s find out the pros and cons for using httpRead More

October 4, 2014 , ittisalogin

Hey! Welcome! So, Social Media is a huge platform for anything. But, what makes it work? Lets see: PURPOSE KnowRead More

September 18, 2014 , Ittisa

We would like to thank RoughPolish for the wonderful and well written article. (Link to the article)

What Are The Best Business Strategies For Start-Ups?

September 8, 2014 , Ittisa

What are the primary differences between your company and your competitors? How is your venture unique, and why will yourRead More

The Sherpa – Living It My Ways

September 3, 2014 , Ittisa

noun (pl. same or Sherpas) : A member of the Himalayan people living on the borders of Nepal and Tibet, renownedRead More

Ride The Online Horse

August 29, 2014 , ittisalogin

My Television is on, some music playing in the background and what am I doing? I’m surfing the net onRead More

August 21, 2014 , Ittisa

The new Social Media buzz is all about A/B testing to cure your content and optimize it better. It mayRead More

August 16, 2014 , ittisalogin

An entrepreneur, a go-getter- At the age of 26, Sneh Sharma is the quintessential powerhouse. Compassion and warmth alongRead More

How To Do Mobile Targeting On Facebook Ads