How to Use Facebook as a Marketing Strategy For Your Startup

August 19, 2019 ,

Facebook continues to be one of the most popular social media channels in India with 241 million active users. SinceRead More

How does content marketing affect your online sales?

August 16, 2019 ,

“Traditional marketing talks at people, content marketing talks with them.” Be it any business, the basic marketing strategy is toRead More

5 Noteworthy Friendship Day Campaigns of 2019

August 13, 2019 ,

“The holy grail for a marketer is not a transactional relationship but an emotional relationship with the consumer.” The worldRead More

Why Startups Fail -4 Fatal Mistakes!

August 13, 2019 ,

According to research by Statistic Brain, “46% of startups fail due to incompetence and 30% due to lack of experience.”Read More

5 Best Digital Marketing Strategies To Scale Your Startup Globally

August 13, 2019 ,

Well-funded startups like, Auto Raja, Cab Auto all had unique ideas but still failed due to the lack ofRead More

4 Key Financial Metrics That Should Be Measured For All Startups

July 15, 2019 ,

“29% of startups fail because they eventually run out of cash.” Most entrepreneurs are well skilled and informed about theRead More

Best WordPress Plugins 2019

10 Best WordPress Plugins To Install For Your Website In 2019

August 13, 2019 ,

Writing quality content is one of the single biggest factors affecting a website’s visibility in search results. And a necessityRead More

5 Latest Digital Marketing Trends in 2019

August 13, 2019 ,

In the digital marketing arena, businesses are contending with visual trends and messaging as well as technological advancements and theRead More

Social Media Marketing Tips

Best Social Media Marketing Tips to Get More Instagram Followers

July 1, 2019 ,

Since its launch, Instagram has become the ultimate millennial platform for sharing photos. Approximately, 80% of Instagram’s 1 billion activeRead More

5 Best Social Media Campaigns Celebrating Fatherhood

June 18, 2019 ,

June 16 was not just another Sunday, but a day when dads were celebrated for their unconditional love and constantRead More

Psychology of Online Purchasing

August 13, 2019 ,

“Research states that 56% of Generation X and 67% millennials prefer online shopping.” The immense popularity of virtual stores hasRead More

Best UI/UX Design Tips For Website Optimization

June 3, 2019 ,

UI (user interface) and UX (user experience) largely focuses on customer satisfaction, therefore making it an important contributor to businessRead More

Top 5 B2B Digital Marketing Trends In 2019

August 13, 2019 ,

There are many new digital marketing trends that are emerging in the current high-tech and internet connected era and businessesRead More

Best Off-Page SEO Strategies That Are Still Implemented For Website Optimization

May 20, 2019 ,

Search Engine Optimization is a technique that helps generate traffic to a website. This is done by obtaining a high-rankingRead More

5 Brand Campaigns on Mother’s Day That Made the Right Impact

May 15, 2019 ,

“A mother is always the beginning. She is how things begin.” The second Sunday of May has always been special,Read More

How Apollo Hospitals, Bangalore used superior UI/UX to Generate Leads

May 13, 2019 ,

Apollo Hospitals is one of India’s leading healthcare chains known for pioneering the private healthcare revolution in the country. InRead More

6 Things to think of Before Creating a Logo for your Startup

May 10, 2019 ,

To stay ahead of competitors, new and upcoming brands have to fight hard and plan their marketing tactics to targetRead More

Digital Marketing Jobs

Ittisa’s CEO – Sneh Sharma on Landing a Job in Digital Marketing

May 13, 2019 ,

The booming economy of India is seeing a tremendous change in the job market scene. Due to saturation in certainRead More

5 Election Campaigns That Created the Right Buzz on Social Media

April 29, 2019 ,

With the ongoing Indian General Election all set to decide the future of the nation, excitement has reached fever pitchRead More

Refocusing a traditional product to a millennial audience & building brand consideration.

April 26, 2019 ,

KLF Nirmal is a pioneer in the Indian coconut oil industry, with over 75 years of experience. KLF is aRead More

3 Important Marketing Strategy Tips for an Organic Brand

April 19, 2019 ,

According to a report by Assocham and Ernst & Young, “the organic product market in India is growing at aRead More

Must have Elements in a Customer Welcome Email

April 16, 2019 ,

Welcome emails are read 4X times by customers compared to promotional emails, reports a study. Welcome emails receive one ofRead More

5 Tips to Scale your Startup Right

April 9, 2019 ,

On average, 50 million startups are born every year with the vision of becoming a profitable business in the future.Read More

How to Prevent Customer Churn

April 5, 2019 ,

Customer churn is the percentage of customers that have stopped using or purchasing a brand’s product or services during aRead More

Brands Measure Customer Satisfaction

How do Brands Measure Customer Satisfaction?

May 3, 2019 ,

“81% of satisfied customers are more likely to do business with you again if they have a positive experience.” CustomerRead More

Woman's Day 2019

Women’s Day 2019: Unconventional Campaigns by Top Brands

April 15, 2019 ,

The world just celebrated International Women’s Day, celebrating womanhood in all its glory and using the day as an opportunityRead More

The Case for a Mobile Website Over a Mobile App

March 6, 2019 ,

“In 2019, India’s smartphone users number is predicted to reach 1.1 billion.” In order to reach out to a greaterRead More

How to find the right Influencers for your Business

April 12, 2019 ,

Influencer marketing has become one of the most effective ways to get a brand noticed. According to studies, influencer marketingRead More

5 SEO Mistakes to Avoid During a Website Redesign

March 6, 2019 ,

Do you know that goldfish have a longer attention span than humans? This is a very important fact to takeRead More

Reasons your Brand needs Video Marketing

April 9, 2019 ,

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle,Read More

5 Marketing Lessons to Learn from Netflix

April 12, 2019 ,

‘Netflix and chill’ is no longer just a catchphrase, but almost a way of life for most millennials. The mostRead More

The Four Pillars of Digital Transformation in Banking

April 12, 2019 ,

“The starting point for each financial institution will depend on its business strategy, market position and capabilities. But all mustRead More

5 Things You Need to Know Before Going Live on Facebook

April 12, 2019 ,

The advent of Facebook Live changed the playing field for developing content in the digital world. With millions of peopleRead More

2018 Year in Review: 5 Most Impactful Digital Campaigns by Brands

March 22, 2019 ,

“Social Media: Don’t use it to impress people, use it to impact people” – is what brands have followed andRead More

6 Brands that made Christmas magic!

January 4, 2019 ,

The world just celebrated Christmas with great pomp and grandeur. While the streets and dessert plates were full, social mediaRead More

Zero’s Digital Marketing

How Zero’s Digital Marketing Makes the Movie a Social Media Hero

April 9, 2019 ,

“Social media buzz on Facebook and YouTube together contributes to nearly 40% of the first-day box office collection for movies.”Read More

How Airbnb’s ‘Experiences’ Campaign Took Over Instagram

April 12, 2019 ,

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, CEO, Airbnb. Starting inRead More

Business Analytics

5 Reasons Why Analytics is Important for Your Business

April 15, 2019 ,

According to Forbes Insights, “85% of companies are succeeding with analytics.” At one point in time, analytics was only usedRead More

6 Principles of Creating a Landing Page for Higher Conversion Rates

6 Principles of Creating a Landing Page for Higher Conversion Rates

April 12, 2019 ,

“Generating leads and conversions is the top marketing challenge for 63% companies.” Landing pages are undoubtedly the primary way ofRead More

Ask Yourself Before Deciding On Product Packaging

5 Questions to Ask Yourself Before Deciding On Product Packaging

April 12, 2019 ,

“64% shoppers say that they buy products right off the shelf without researching about it, if they like the packaging.”Read More

Advantages of using Instagram's IGTV for business

Advantages of using Instagram’s IGTV for Business

April 12, 2019 ,

According to Hubspot research, 45% of people watch videos for an hour or more each day and almost 79% ofRead More

Common mistakes you're making on your About Us page

Common mistakes you’re making on your About Us page

March 22, 2019 ,

“Research states that one of the most highly trafficked pages on a business website is the About Us page.” TheRead More

6 Ways to cut Marketing Costs without losing out on Business

April 12, 2019 ,

An important aspect of running a successful business and acquiring new consumers is to market the brand’s product or services.Read More

6 Tips To Make Your Website Easier To Navigate

March 6, 2019 ,

“Websites promote you 24/7, no employee will do that.” In today’s time, a brand without a website means only oneRead More

Best Practices for Ecommerce Checkout

6 Best Practices for Ecommerce Checkout

March 6, 2019 ,

“58.6% online shoppers abandon a cart during checkout because of a long and complicated checkout process.” A majority of ecommerceRead More

Actionable Content Marketing Tips For 2018

7 Actionable Content Marketing Tips For 2018

April 12, 2019 ,

“Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Behind the success ofRead More

basic principles of Buzz Marketing

6 Buzz Marketing Principles for Successful Internet Marketing

May 3, 2019 ,

Buzz marketing is a technique which focuses on word-of-mouth communication or the potential of people to speak about the activitiesRead More

Google's Latest Algorithm

Google’s Latest Algorithm Update and How it Affects Brands

April 15, 2019 ,

Google is known to change its algorithm almost 500-600 times every year. While it is true that most of theseRead More

Ways to Market an Ecommerce Store within Budget

5 Ways to Market an Ecommerce Store within Budget

March 22, 2019 ,

It takes a lot of patience, commitment and multiple marketing strategies to market an ecommerce store and increase sales. WithRead More

5 Best Friendship Day Campaigns

5 Best Friendship Day Campaigns by Brands in 2018

March 6, 2019 ,

The first Sunday of every August is welcomed with great gusto, to celebrate friendship. Apart from personal celebrations, the topicalityRead More

How to use Facebook to Increase Traffic to Blogs

Using Facebook to Increase Traffic to Blogs

March 6, 2019 ,

Facebook is one of the most popular social networks in the world, and especially in India- it has more numberRead More

Twitter Followers

How To Get More Followers on Twitter Fast

September 17, 2018 ,

“Truth be told, there are only two kinds of Twitter users: those that want more followers and those that lie.”Read More

online marketing guide

A Simplified Guide to Online Marketing

March 22, 2019 ,

“Business has only two functions – marketing and innovation.” — Milan Kundera (Czech novelist, playwright and poet) Online marketing includesRead More

What is IGTV What It Can Mean For Your Business

What is IGTV & What It Can Mean For Your Business

March 22, 2019 ,

“Video is the way we hang out with friends, the way we pass the time, but the way we watchRead More

Ways to Use Instagram Multiple-Image Post

5 Best Ways to Use Instagram Multiple-Image Post

April 12, 2019 ,

According to a recent study, almost 90% of content used to promote brands are visual. Our brain processes images 60Read More

Top 10 Google Chrome Extensions You Should Try

April 9, 2019 ,

“Smart work pays best. Trust it.” – Conor McGregor Knowing how to work smart while getting the same results isRead More

The Advantages Of Different Types Of Social Media

March 22, 2019 ,

There are 3.196 billion social media users worldwide as of 2018. Whether to connect with people, share news, ideas, photosRead More

9 Ways to Beat Instagram’s Algorithm For Better Reach and More Likes

April 9, 2019 ,

Instagram has over 800 million monthly active users, globally. 25 million brands have a profile on Instagram and over 200Read More

digital marketing techniques

10 Effective Digital Marketing Techniques

March 22, 2019 ,

There is no doubt in the fact that digital marketing has invaded all our lives, surpassing traditional marketing techniques. ButRead More

Optimising Traffic through Google Voice Search

May 28, 2018 ,

Up until not very long ago, internet search was limited to typed inputs by a user. Google, had rolled outRead More

Ways to Improve Your Facebook Ads With Better Targeting

10 Ways to Improve Your Facebook Ads With Better Targeting

March 6, 2019 ,

“Facebook is the number one ad channel for both B2C and B2B companies, with 5 million businesses using Facebook adsRead More

Ways To Drive More E-commerce Store Traffic Without Buying Ads

10 Ways To Drive More E-commerce Store Traffic Without Buying Ads

April 12, 2019 ,

“Over half of the consumer population now prefers to shop online.” In online retail, the foundation of success of yourRead More

Amazing Facebook Features You Need to Know

Amazing Facebook Features You Need to Know

March 6, 2019 ,

“93% marketers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook to market their business.”Read More

E-Commerce Content Marketing

E-Commerce Content Marketing: 9 Ways to Get Started ASAP

April 15, 2019 ,

“Content is King”- Bill gates Content helps a brand connect with its customers and provides a nice personal touch. GoodRead More

e-Commerce Checklist

E-Commerce Checklist – How to Start an Online Store

March 6, 2019 ,

Around $300 billion revenue is generated every year through online stores and with 206+ million shoppers around the world, thereRead More

How Padman Aced the Social Media Marketing Game

How Padman Aced The Social Media Marketing Game

April 9, 2019 ,

Film marketing that earlier depended solely on positive word of mouth and the odd promotional event, has today evolved intoRead More

digital trends 2018

Trends That Will Take Over The Digital World In 2018!

March 6, 2019 ,

2018 marked a significant change in digital marketing. 226 million Indians are on social media and 26.47% use mobile phonesRead More

April Fool’s Day 2018: The Pranks Brands Played

March 6, 2019 ,

“If you have anything important to tell me, tell me tomorrow cause I won’t believe you today.” This is exactlyRead More

difference between mobile app and mobile website

Mobile App vs Mobile Website- Which one do you prefer?

March 6, 2019 ,

About 650 million people in India use mobile phones out of which 300-400 million own a smartphone. This means thatRead More

Tips For Running Successful Social Media Contests​

Tips For Running Successful Social Media Contests

April 9, 2019 ,

7 out of 10 people play a contest on social media run by a brand. Social media contests are likeRead More

AI in Digital Marketing

March 6, 2019 ,

“Artificial intelligence, deep learning – whatever you’re doing, if you don’t understand it – learn it. Because otherwise you’re goingRead More

Social Media Channels that are Strengthening the Digital Marketing Game

Social Media Channels That Are Strengthening The Digital Marketing Game

March 22, 2019 ,

“92% of marketers say that social media has helped to increase exposure of their business.” Today, the business world knowsRead More

What Digital Marketing Can Do For Your Business

What Digital Marketing Can Do For Your Business

April 12, 2019 ,

Before the marketing world was introduced to digitalization, the most important indicator for key performance was sales. In today’s timesRead More

Online Travelling Portals And How They Use Content Marketing

April 12, 2019 ,

65% of travellers will research online before they decide a destination and the best way of travel. Going by theRead More

FB's Algorithm Update & What to Do to Make Organic Reach Better

Facebook’s Algorithm Update & What To Do To Make Organic Reach Better

March 6, 2019 ,

The New Year definitely began with a surprise for marketers when Mark Zuckerberg announced that Facebook would be making someRead More

How Smartphone Marketing Changed The Advertising Game

March 6, 2019 ,

“If your plans don’t include mobile, your plans are not finished.”  In 2017,  33.4% of India’s mobile user population ownedRead More

What is Blockchain and how it can change advertising

What Is Blockchain And How It Can Change Advertising

April 15, 2019 ,

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactionsRead More

Social Media Marketing Do’s and Don'ts

Social Media Marketing Do’s and Don’ts

March 6, 2019 ,

“Social media reaches farther than we can physically reach with advertising.” Social media is indeed a very powerful tool andRead More

Phases of Brand Launch on Social Media

Phases Of Brand Launch On Social Media

March 6, 2019 ,

Research shows that 82% consumers trust a company more if they are involved with social media. As most people areRead More

5 things you must do before jumping into Paid Online Ads

5 Things You Must Do Before Jumping Into Paid Online Ads

March 22, 2019 ,

“Nothing except the mint can make money without advertising.” Advertising has always been an integral part of marketing and onlineRead More

How to Make your website Mobile friendly

How To Make Your Website Mobile Friendly

March 6, 2019 ,

“According to Google, 61% of users will not return to a site if they had trouble accessing it from theirRead More

How to Run a Successful Social Media Advertising Campaign

How To Run A Successful Social Media Advertising Campaign

April 9, 2019 ,

Social media marketing is not just another trend that has come and will eventually go – it is here toRead More

Questions To Ask Before Running Ads on Social Media

5 Questions To Ask Before Running Ads on Social Media

March 6, 2019 ,

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobodyRead More

social media campaigns of 2017

The Best Marketing Campaigns 2017 Review

May 3, 2019 ,

We witnessed a lot of new things on social media this past year, a lot of experiments by big brandsRead More

Influencer Marketing key to brand popularity

Influencer Marketing – The Key To Brand Popularity

March 6, 2019 ,

“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and when coupled withRead More

Traditional PR Vs Digital PR brand promotion

Traditional PR Vs Digital PR. Which Is Better For Brand Promotion?

March 22, 2019 ,

“Advertising is saying you’re good. PR is getting someone else to say you’re good.” Public Relation (PR) means building brandRead More

Search Engine Optimization Free Tools List

Search Engine Optimization Free Tools List

March 7, 2019 ,

“Building a website without SEO is like building a road without direction.” Almost every other business now has a website,Read More

Tips to Increase Ecommerce Sales

Tips To Increase Ecommerce Sales

March 7, 2019 ,

Digital is affecting the way businesses are being conducted in more and more ways. Traditional brands and consumer driven companiesRead More

Ways to earn money through a website

Ways To Earn Money Through A Website

March 7, 2019 ,

When sites like Facebook, Twitter and Pinterest were mere start-ups, they did not have a concrete monetization plan. Their onlyRead More

10 Common social media marketing mistakes

10 Common Social Media Marketing Mistakes

November 27, 2017 ,

Social media marketing plays a big role in making your business a success in today’s times. With social media, youRead More

corporate identity design tips examples

Top Corporate Identity Design Tips And Examples

March 7, 2019 ,

As Larry Ackerman rightly said, “Identity is cause, brand is effect & the strength of the former influences the strengthRead More

marketing tips best examples

Buzz Marketing Tips and Best Examples

March 7, 2019 ,

Also known as word-of-mouth marketing, buzz marketing means creating a hype about a particular product, service, brand or a companyRead More

expert tips to create good quality content ittisa

Expert Tips To Create Good Quality Content

April 15, 2019 ,

Content marketing is an integral part of marketing in present times as it is one of the most effective waysRead More

hotel web design tips and examples

Hotel Web Design: Top Tips & Examples

November 6, 2017 ,

Web design plays a very important role in almost every consumer driven business but more so in businesses whose salesRead More

Halloween 2017

Halloween 2017: Top Brands that managed to give us goosebumps!

November 3, 2017 ,

Halloween or All Saints’ Eve is a celebration dedicated to remembering the dead, the saints and the martyrs. Popular cultureRead More

Why Is Content Marketing So Important?

March 7, 2019 ,

Content marketing can easily be considered to be the most effective way to reach out to your target audience. ItRead More

Online Reputation Management – Importance & the Immediate Steps to be Taken

Online Reputation Management – Importance & The Immediate Steps To Be Taken

April 12, 2019 ,

Internet is no more a place where you come only for information; it is also a platform where you shareRead More


5 Successful Social Media Campaigns Of Quarter 3 2017

April 9, 2019 ,

Along with several other things, social media has changed the face of marketing in recent years. Reaching out to anRead More

App Design Features And Flaws For Frictionless Engagement

April 9, 2019 ,

The success of a mobile app can be determined best by observing the number of users that keep coming backRead More

The Working Of a Search Engine

The Working Of A Search Engine

March 7, 2019 ,

As the name suggests, a search engine is basically a program that has been designed for Internet users to searchRead More

RTB and Programmatic Ads

An Introduction To RTB And Programmatic Ads

March 7, 2019 ,

Initially, the process of online advertising was pretty direct wherein an advertiser or an agency representing that advertiser, would buyRead More

whatsapp for business

WhatsApp For Business

March 7, 2019 ,

Attaining a verified account on various social media platforms has been a major goal for businesses to establish communication ofRead More

Facebook Advertising Features Which Should Not Be Missed

March 7, 2019 ,

The omnipresent social media platform, Facebook, has gradually evolved to become one of the best channels to reach out toRead More

Adwords features you shouldn’t ignore in 2017

The Adwords Features You Shouldn’t Ignore In 2017

March 22, 2019 ,

Google is notoriously good at releasing updates and bettering their already excellent products. 2016 saw some great features for AdWordsRead More


How To Make Viral Videos On A Small Budget?

March 7, 2019 ,

If you think creating a viral video is all luck or it takes a big entertainment house to make aRead More

future of search

Future Of Google Search

March 7, 2019 ,

The first time we used Google, it marked the start of our online journey. What started out as a sortRead More


11 Powerful Ways To Boost Mobile App Installs

March 7, 2019 ,

Most developers feel that the toughest job is creating an app out of nothing. The toughest job, however, is takingRead More

5 Unique Friendship Day Campaigns of 2017 in India

5 Best Unique Friendship Campaigns By Top Brands India

March 22, 2019 ,

The world just celebrated Friendship day last Sunday, and one of the greatest witnesses to that celebration is undoubtedly socialRead More

facebook power editor

7 Reasons Why You Should Use Power Editor To Create Facebook Ads

March 7, 2019 ,

Facebook’s Power Editor is the app’s free management tool for ads. The best option for managing multiple ads and campaignsRead More

Ittisa is now Google Partner

The Benefits Of Working With A Google Partner

March 7, 2019 ,

We are proud to announce that we recently became a Google Partner. The badge is an accomplishment for many reasonsRead More


5 Rules For Packaging Design That Dive Off The Shelf

March 7, 2019 ,

For years, brands aimed at making products at the lowest cost while maintaining the competent features. Today, that scenario hasRead More


Digital Transformation Of Insurance Industry In India

March 7, 2019 ,

Opportunities and threats are often two sides of the same coin and it is especially true in the current digitalRead More

Email Marketing

Email Marketing – How To Make It Work For You!

March 7, 2019 ,

People just don’t read emails any more and firms shouldn’t spend on email marketing. If you feel this way, youRead More


How Real Estate Is Using Digital Marketing To Grow?

March 22, 2019 ,

Social Media has become an important part of business these days, more and more businesses are taking to Social MediaRead More


Impact Of Social Media On Travel Industry

March 7, 2019 ,

Social Media is changing the course of several industries, thanks to its amazing reach and interaction; the Travel Industry thoughRead More

Facebook Canvas Ads: The Next Big Thing In Online Advertising?

March 7, 2019 ,

Facebook is looking to shake the entire online advertising space once again with their new Canvas ad format and ifRead More

Kabali Promotions - Blog Cover

Did Rajinikanth Starrer ‘Kabali’ Manage To Break Social Media?

April 9, 2019 ,

With the grand theatrical release for Kabali taking place today, the most waited film of the year has finally madeRead More

Advertising on Twitter - Blog Cover

Advertising On Twitter – Campaign Types, Advertising Cost & Targeting

March 7, 2019 ,

Advertising on Twitter can help you build awareness and grow your business in real time. Twitter has recently opened upRead More

Integrate Social Media On Website: How To Do It Optimally?

April 9, 2019 ,

To integrate social on Website could be a trickier job because the placement of the social icons could give you detrimentalRead More

How To Use Snapchat For Business?

March 7, 2019 ,

Snapchat for business is the new trend in the Digital marketing which is moving at a frightening speed. There is no denyingRead More

Best Digital Campaigns of 2016 Quarter – 1

March 7, 2019 ,

In today’s world, the digital platform is an inescapable platform; be it through television, mobile, laptops tablets and many more.Read More

Upcoming Social Media Platforms that brands should focus on - Ittisa Blogs

Upcoming Social Media Platforms That Brands Should Focus On

April 12, 2019 ,

Businesses, small and large are using social media to push their brand and reach their target audience which largely includesRead More

Social Media Trends of 2016 - Ittisa Blogs

Social Media Trends Of 2016

March 7, 2019 ,

In 2015, consumer preferences, new software’s and platforms brought about a host of changes and opportunities for all the socialRead More

How Game Of Thrones Uses Social Media

March 7, 2019 ,

Game of Thrones, an American fantasy drama television series is created by show runner David Benioff and D. B. Weiss. TheRead More


Revitalized Logos Creating Pathway For A New Brand Identity

April 12, 2019 ,

A logo is not just a symbol endorsed by an organization, there is a lot more to this graphic markRead More

World T20-Ittisa

Marketing Campaigns Catching On The World T20 Fever

April 12, 2019 ,

With the T20 world cup being played on every screen at your home or around you, it’s safe to declareRead More

Virtual Reality – The Next Big Thing In Digital Marketing

April 9, 2019 ,

Imagine if you could explore the meadows and view the breathtaking sceneries of Switzerland right from your home…Sounds amazing, doesn’t it? Well,Read More

To Support Or Not To Support – Free Basics Is The Question

March 22, 2019 ,

3.2 million Indians support free basics. Do you? Facebook, your daily source of entertainment, your regular routine to beat boredom.Read More

What Women Want – Tips For Selling To Women

March 7, 2019 ,

“If you are selling to women, you need to give them everything a man wants, then a little extra”. SellingRead More

The Mobile Friendly Google Updates

March 7, 2019 ,

  Google algorithm changes and updates have always made e-marketers and websites wary. But not all’s lost with changes that wereRead More

3 Ways To Overcome Changes In Facebook Algorithms

April 12, 2019 ,

The first step to overcoming changes to Facebook algorithms is understanding what they are and how it is important toRead More


World Wide Writing: Steps To Web Friendly Content Marketing

March 20, 2019 ,

When writing for the web, you know it has to be good enough to attract the right audience. There’s noRead More


The No-nos Of Marketing On Instagram

March 7, 2019 ,

Since its advent in 2010, there has been no looking back for the Facebook-owned social photo sharing app. With moreRead More

The Cosmopolitan Spotlight – Ittisa makes it to the ‘Top Power List’

May 3, 2019 ,

And Our CEO is on a roll – This time around making it to the coveted ‘Power List’ by the BibleRead More

5 Steps To Boost Conversion Rates Through Your Content

March 20, 2019 ,

Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in theRead More

Top Viral Social Media Campaigns Of 2015

March 22, 2019 ,

2015 has already been a good year for brands on social media. Everyday brands try to connect to you throughRead More

Social Media Optimization – Enhance Your Business With SMO

March 7, 2019 ,

Social media optimization is the next wave of online marketing. If you own a business in this internet age withoutRead More

The Top 5 Digital Media Trends Of 2015

April 12, 2019 ,

So far, it’s been a pretty interesting year for digital media. New trends have emerged which might spell a veryRead More

How To Disable Autoplay In Facebook

March 7, 2019 ,

If you’re active on Twitter, you would have noticed that gif animations and videos are on autoplay. This does notRead More

5 Ways Of Remarketing Advertisements To Boost Sales

April 12, 2019 ,

The main goal of all business in marketing is to drive sales and achieve profit. But most of the businessRead More

social media engagement

The Importance Of Social Media Engagement In Modern Business

May 3, 2019 ,

Social media is a key factor in developing a successful marketing strategy. Statistics reveal that a huge number of peopleRead More

The Psychology And Creation Of Shareable Content

April 15, 2019 ,

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or ShareRead More

The Power Of Effective Design And Development

March 22, 2019 ,

A good website is a combination of many things – content, design, animations, ease of navigation and an overall comfortableRead More

Ittisa: A Digital Media Agency’s Journey to Success

March 14, 2019 ,

The spirit of entrepreneurship is alive in some, but it comes alive and stays that way in so few. ThisRead More

EMail Marketing Design – The power of good email design & content

September 14, 2016 ,

If you are reading this you probably will be having an email address or more, and will be receiving constantRead More

3 Things to Keep in Mind While Developing a Mobile App strategy

March 14, 2019 ,

There is little doubt in the minds of digital media experts that mobile apps are going to be the futureRead More

Ittisa Shining: 6th Annual Women Leaders in India Awards 2015

March 20, 2019 ,

Being a leader in today’s burgeoning business world is a tough job. However, women have taken giant leaps forward andRead More

Why Downloadable Content is Vital to Your Digital Strategy

March 20, 2019 ,

Over the last three years, social media marketing and blogging have grown to become effective tools in raising awareness andRead More

The Best Social Media Campaigns and Changes in July 2015

April 15, 2019 ,

Social media witnessed a flurry of activity and updates last month. While updates and changes are fairly common on theRead More

What Digital Marketers Must Learn From The Recent Google Plus Changes

March 14, 2019 ,

For a digital giant like Google, changes are constant. When two months back it was a major algorithm change, lastRead More

abdul_kalam _inspirational_quote

Inspirational Quotes From People’s President Dr A P J Abdul Kalam

March 14, 2019 ,

He was known as the ‘missile man’. And he inspired a nation for as long as he lived. Former PresidentRead More

How Social Media Campaigns Have Helped Charities

April 15, 2019 ,

Social media is an effective strategy for charities across the world to connect with supporters. Charitable trusts and organizations inRead More

How Digital Marketing Boosted Baahubali’s Success

March 20, 2019 ,

When it comes to shattering box office records, no recent movie has done better than Baahubali. Arka Media Works’ firstRead More

The Importance Of Video Ads In Digital Marketing

April 15, 2019 ,

The digital space today has a life of its own. It is constantly undergoing rapid changes, and evolving tirelessly. So,Read More

Website Design Trends: Scroll Is In, Sliders Are Out

May 3, 2019 ,

One of the biggest design myths that needs to be busted right now is that users don’t scroll. Businesses whoRead More


How Content and Design go Hand in Hand

March 20, 2019 ,

For long, it has been a belief that content and design are two separate disciplines, that one does not haveRead More


Boost Offline Sales – 7 Ways Digital Marketing Boosts Offline Sales

September 12, 2017 ,

Recent trends in e-commerce have indicated that mobile connected devices such as smartphones and tablets have become the face ofRead More

The Best Ways To Optimise Your Facebook Business Page

March 22, 2019 ,

Online marketing avenues are being made available with increasingly attractive features to businesses. This is because it is guaranteed thatRead More


Phrases Every Content Creator Hates

March 14, 2019 ,

Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churnRead More


Top 5 Challenges Facing Internet of Things

March 20, 2019 ,

For any business, venturing into IoT is a good move in today’s evolving digital atmosphere. It is estimated that IoT,Read More

Going Social: Dil Dhadakne Do’s Digital Marketing Strategy

March 20, 2019 ,

Zoya Akthar, the director behind the massive entertainer Zingadi Na Milegi Dobara, is all set and ready for the releaseRead More


7 Ways to Dodge Google Doorway Page Update

September 14, 2016 ,

Doorway page update – 7 steps to avoid doorway page update from Google. Know how to build a keyword-focused pageRead More


A Wake-Up Call From Google-Bid Goodbye To Doorway Pages!

March 15, 2019 ,

If there is one thing every SEO analyst dreads, it’s Google Algorithm Updates. No wonder, because an update demands aRead More

Digital Marketing Agency

Cliches In Every Digital Marketing Agency

March 20, 2019 ,

Life in an agency is loud. Quite literally. It’s not quite a creative digital marketing agency if you don’t haveRead More

website design trend

Top Website Design Trends of 2016

November 10, 2017 ,

Top website design trends of 2016 – Know about the most powerful design trends like flat web, preloaders, innovative scrolling,Read More

The Power of the #Hashtag

March 15, 2019 ,

Did you know that the first hashtag that was used was #barcamp? Or that the first use of the veryRead More


How Important Is Your Logo?

March 15, 2019 ,

Photocredits: , wikipmedia , The Nike Swoosh. The Starbucks Siren. The Twitter Bird. The one thing that theseRead More

8 Top Indian Digital Brands And Their Top Campaigns 2016

March 20, 2019 ,

The digital market has radically changed the way marketers reach across to their audiences. Today, brands keep innovating their SocialRead More

PIKU’s Digital Marketing Success – Promotion Se Hi Emotion!

March 15, 2019 ,

Gone are the days when a simple gif, a grainy clip and a picture on cyberspace could complete your entireRead More

Experimental Marketing – 8 Most Memorable Examples

September 26, 2017 ,

From prank installations to extensive interactive and game-based digital billboards, advertisers have gone leaps and bounds with creative marketing strategiesRead More

Search Engine Optimisation (SEO): Today and Tomorrow!

March 15, 2019 ,

SEO is, in the truest sense, the process of making websites more visible and understandable to search engines and humansRead More

The Curious Case Of Cybercitizens

March 15, 2019 ,

The Internet and Social Media have revolutionised the virtual space. These days, there is no denial that the Virtual isRead More

Real Time Marketing: Living In The Moment and Making it Work

March 15, 2019 ,

Real Time Marketing is a relatively new kid in the town amongst other marketing tools. The whole buzz about theRead More

How to Track Your Social Media Analytics: A Definitive Guide

March 15, 2019 ,

How do you generally ideate, create content and improve engagement on your social media channels? Google, get inspired, tweak andRead More

Things Social Media Experts Say (We are guilty too ;) )

March 15, 2019 ,

1. Who the f**k keeps liking the Facebook posts as an admin? Most annoying stuff ever. Mr. Client, Please makeRead More

Tips To Improve Mobile App Onboarding

September 14, 2016 ,

Every time we open our mobile app store, an array of different apps floods our screen and vies for ourRead More

Facebook’s New Year Gift to Social Media Marketers: Call-To-Action buttons

March 20, 2019 ,

Facebook is here with yet another customized feature for its users and this time around it’s specifically for businesses andRead More

What’s Up? Says WhatsApp To Desktops And Laptops!

March 15, 2019 ,

You are at your office, peering into your desktop screen with no time to spare for the overflowing Whatsapp notificationsRead More

Facebook integrates Speech-to-text feature in Messenger

March 20, 2019 ,

Voice notes have been revolutionary and enjoy huge acceptance among users. However, the innovation had certain glitches. Suppose you areRead More

7 Digital Marketing Trends To Look For In 2016

March 15, 2019 ,

Latest digital marketing trends 2016 – Know about the latest digital marketing trends like brand personalization, visual storytelling, real-time marketingRead More

Mark Zuckerberg’s 2015 Resolution: Facing the Real Book

March 20, 2019 ,

Did you know that sometimes a simple New Year resolution and a Facebook page can lead to produce one ofRead More

10 Design Mistakes to Avoid in Social Media

September 14, 2016 ,

Design, as celebrated graphic designer Paul Rand puts it, is the Silent Ambassador of your Brand. So, a simple mistakeRead More

No More News Feed Spamming With Sales Pitches In Facebook!

March 20, 2019 ,

No More News Feed Spamming with Sales Pitches in Facebook! Here’s another big bang from Facebook to begin this NewRead More

5 Things Every Social Media Marketer Should Know

April 15, 2019 ,

What does a Social media marketer do? Well, a lot more than just posting content & looking at Facebook allRead More

World Food Program turns To Social Media For Providing Syrian Refugees With Food!

March 22, 2019 ,

See those innocent eyes? In just a matter of days, there are chances that she will be hungry, devastated andRead More

Facebook Introduces A Stand-Alone Groups App

March 15, 2019 ,

About 700 million people use Facebook groups every month. There is a group for everything – your apartment community, theRead More

Barred To Use Facebook At Work? Soon You Can!

March 15, 2019 ,

Facebook is preparing an enterprise-focused product named as ‘Facebook at Work’ to enter into the realms of the professional world. ItRead More

Facebook Launches A New Video Tool Say Thanks

March 15, 2019 ,

On this Thanksgiving, do you wish to express your gratitude to someone? Now feel free to express it via Facebook….Read More

Music Lovers Now Have A Dedicated Dashboard On YouTube

April 15, 2019 ,

YouTube has updated its app with a new fully music focused dashboard called “Music”. It features the popular videos andRead More

How To Dominate Mobile Marketing

March 15, 2019 ,

Some of the mobile marketing facts: Statistics say that 1 out of every 5 people own a smartphone and theRead More

Facebook Introduces Safety Check

March 15, 2019 ,

In times of disaster or crisis, people always turn to Facebook to check on loved ones and get updates. QuiteRead More

Http or Https? What Should Be Used For SEO Purpose?

March 15, 2019 ,

Http or Https? Which is a better option for SEO purpose? Let’s find out the pros and cons for using httpRead More

10 Things You Should Know About Social Media

March 22, 2019 ,

Hey!  Welcome! So, Social Media is a huge platform for anything. But, what makes it work? Lets see: PURPOSE KnowRead More

Don’t Hold Your Horses, And Always Keep A Positive Attitude!

March 20, 2019 ,

  We would like to thank RoughPolish for the wonderful and well written article.   (Link to the article)


What Are The Best Business Strategies For Start-Ups?

March 15, 2019 ,

What are the primary differences between your company and your competitors? How is your venture unique, and why will yourRead More

Women Football Team

The Sherpa – Living It My Ways

March 15, 2019 ,

noun (pl. same or Sherpas) : A member of the Himalayan people living on the borders of Nepal and Tibet, renownedRead More

Ride the Online Horse

Ride The Online Horse

March 15, 2019 ,

My Television is on, some music playing in the background and what am I doing? I’m surfing the net onRead More

A Successful Graphic Designer

March 15, 2019 ,

Here’s a quick guide for all those designers who want a super successful career ahead!

AB Testing

March 15, 2019 ,

The new Social Media buzz is all about A/B testing to cure your content and optimize it better. It mayRead More

Meet the SHEROES – Sneh Sharma

June 22, 2016 ,

  An entrepreneur, a go-getter- At the age of 26, Sneh Sharma is the quintessential power house. Compassion and warmthRead More

How To Do Mobile Targeting On Facebook Ads

March 15, 2019 ,

Mobile device targeting on Facebook – Know how to target custom audience based on their mobile devices also known asRead More

What Is In Colour ??

March 15, 2019 ,

“Rosy” lips, “Blue” eyes, “Grey” skies, “Green” eyed dragon, “Purple” with rage. What’s in a colour you ask? Well, ARead More

Advertising on Twitter - Blog Cover

Emotions Drive Decisions on Social Media

March 15, 2019 ,

I am a strong believer of Social Media and have full faith in the power of social networks. Social networksRead More

Are you building your brand the right way?

March 15, 2019 ,

The GOAL of one’s life is to Live-It Live-it because we just have one life One life to spread smilesRead More