Blog
Ecommerce Marketing & Advertising: Strategies & Recommendations for 2021
August 3, 2021 , Ittisa
E-Commerce refers to any business that sells its services or products online. This includes examples such as Amazon, Myntra, evenRead More
Website SEO Keyword Research: Best Tools to Use in 2021
July 20, 2021 , Ittisa
The ultimate goal of any SEO strategy is for your page to rank higher on the search results page. ARead More
Google Page Experience Update: Everything You Need to Know
June 30, 2021 , Ittisa
SEO is the organic ranking of your website on search engines such as google, yahoo, bing and even amazon! ThereRead More
How to Combine SEO & PPC Data for More Powerful Results?
June 18, 2021 , Ittisa
Introduction As a customer, when you need something, you simply go on Google and search for it. You see thousandsRead More
What Is Schema Markup & Why It’s Important for SEO
January 8, 2021 , Ittisa
Schema markup is one of the latest evolutions in SEO. This new form of optimization is one of the mostRead More
Best Lead Generation Digital Marketing Agency With High Success Rate
December 22, 2020 , Ittisa
Be it a startup or a conglomerate, lead generation is an important part of online marketing that involves developing theRead More
5 Google Ads Shortcuts for Better Results with Less Effort
December 14, 2020 , Ittisa
The process of getting excellent Pay-Per-Click (PPC) results can be long, tedious and confusing. Brands need to test, tweak andRead More
Search Engine Marketing: The Ultimate Guide to SEM 2021
December 2, 2020 , Ittisa
“93% of online experiences begin with a search engine.” Search Engine Marketing, or SEM is the method of using paidRead More
5 Ways to Lower Your Facebook Ad Costs
November 27, 2020 , Ittisa
“92% of social marketers use Facebook for advertising.” Ads are no doubt an important part of social media marketing, especiallyRead More
The Value of Emojis in Marketing
July 16, 2020 , Ittisa
“6 billion emoticons are sent on a regular basis.” Emojis are undoubtedly an integral part of communication when it comesRead More
A Comprehensive Guide to Website Design and Optimisation in 2020
July 7, 2020 , Ittisa
“Websites promote you 24/7, no employee will do that.” Most consumers search online for information that will help them makeRead More
The Expert’s Guide to Social Media: A Complete Strategy 2020
June 25, 2020 , Ittisa
Do you know that people spend an average time of 5 years and 3 months on social media in theirRead More
Video Marketing: A Brand Manager’s Handbook
June 8, 2020 , Ittisa
“81% marketers are known to use video for their marketing.” Video is an engaging and versatile content format that isRead More
Social Media Management During COVID-19
May 18, 2020 , Ittisa
Nationwide, people are forced into self- isolation in a bid to prevent the spread of the deadly coronavirus. This isRead More
Search Engine Optimization: A Complete Guide to SEO – 2020
May 13, 2020 , Ittisa
“Building a website without SEO is like building a road without direction.” Search engine optimization is a technique that isRead More
How Social Media Ads Can Benefit Your Business During COVID-19
May 6, 2020 , Ittisa
Apart from bringing the world to a standstill, COVID 19 has made times quite alarming for most marketers. The uncertaintyRead More
How to Maximize Results With Responsible Marketing During The Covid Pandemic
April 9, 2020 , Ittisa
According to reports, “some businesses providing essential needs are flourishing, while most are seeing performance drops of 20% or moreRead More
Best On-Page SEO Strategies for 2020
April 7, 2020 , Ittisa
On-page SEO is one of the many techniques used in search engine optimization to help the search bots understand aRead More
5 Digital Marketing Strategies to Consider During Covid 19 Outbreak
April 3, 2020 , Ittisa
With the 1.3 billion Indian population instructed to stay at home to beat the coronavirus pandemic, social media has turnedRead More
Ittisa Recommends: 5 Ways to Make Work From Home Productive
March 24, 2020 , Ittisa
With coronavirus declared as a pandemic, social isolation has become an important precautionary measure to fight the spread of theRead More
Introducing TikTok: The Trending Gen Z Social Media Platform
March 19, 2020 , Ittisa
Ever thought of participating in the #SwagStepChallenge by Pepsi that garnered more than 4.5 billion views & 1 lakh user-generatedRead More
6 Buzz Marketing Principles for Successful Internet Marketing
March 10, 2020 , Ittisa
Buzz marketing is a technique which focuses on word-of-mouth communication or the potential of people to speak about the activitiesRead More
Social Media Marketing: The Complete Guide for Everyone 2020
February 28, 2020 , Ittisa
Do you know that people spend an average time of 5 years and 3 months on social media in theirRead More
Four Keys To Amazon’s Marketing Success
February 11, 2020 , Ittisa
“The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centricRead More
Top 5 Email Marketing Tips for Brands to Follow
February 7, 2020 , Ittisa
“Don’t use BIG words, they mean so little” – Oscar Wilde Email is one of the most successful marketing mediumsRead More
Best Social Media Practices to Incorporate in Your Campaign
January 30, 2020 , Ittisa
Social media campaigns can be a powerful technique for driving revenue performance. However, developing a successful campaign depends on theRead More
Increase Sales with Amazon Store & Know the Latest Features
January 24, 2020 , Ittisa
A store is the centre of your brand experience on Amazon. It enables brands to create a rich shopping experienceRead More
5 Tips To Create a Successful LinkedIn Marketing Strategy
January 22, 2020 , Ittisa
According to LinkedIn, ” 3M+ companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source ofRead More
5 Facebook Advertising Tips for Better ROI & Conversion
January 17, 2020 , Ittisa
A report by Buffer states that “94% of businesses, both big and small, have chosen to invest in Facebook ads.”Read More
7 Important Video Marketing Metrics That Businesses Should Track
January 13, 2020 , Ittisa
78% of people watch videos online, every week. A report states that by 2022, 82% of all consumer Internet trafficRead More
Top 7 Social Media Marketing Tips for Brands
January 10, 2020 , Ittisa
Facebook has 2.2 billion monthly active users, worldwide. 150 million people use Pinterest every month and Instagram is the second-largestRead More
5 Brand Campaigns that Made Christmas Merrier
December 27, 2019 , Ittisa
“Christmas is doing a little something extra for someone.” It’s Christmas season, and while candles, cakes and carols are aRead More
Why does your brand need performance marketing?
December 27, 2019 , Ittisa
Performance marketing is a set of online strategies based on indicators that allow brands to promote a product or serviceRead More
5 Reasons you need a Social Media Hashtag Strategy
December 19, 2019 , Ittisa
66.6% of Instagram posts contain atleast one hashtag. Hashtags have now become a social media phenomenon and a powerful partRead More
5 Easy Ways to Rank your Blog
December 17, 2019 , Ittisa
Every successful blog is built on the foundation of solid content, but it’s the consistency that matters for effective rankingRead More
Instagram Hiding Likes – What does it mean for your business?
December 13, 2019 , Ittisa
“Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer seeRead More
5 Ways to Create a Great Customer Experience Strategy
December 6, 2019 , Ittisa
“60% of customers are willing to pay more for a better experience.” In present times, competitor brands provide almost theRead More
5 Best Practices for Instagram Story Ads
November 26, 2019 , Ittisa
According to research, over 500 million people actively use Instagram stories on a daily basis worldwide. Further reports have provedRead More
Don’t Miss These Popular Social Media Video Marketing Tips
November 22, 2019 , Ittisa
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle,Read More
5 Ways to Get More Clicks Without Clickbait Headlines
November 15, 2019 , Ittisa
Innumerable exclamation marks, strong and heavy-sounding words and hyper-dramatic titles – the perfect combination of clickbait headlines. The Internet isRead More
5 Unconventional Diwali Campaigns That Broke through Social Media Clutter
November 5, 2019 , Ittisa
“There is a 1.07x increase in watching content on Facebook during Diwali.” Brands have always made the best use ofRead More
How to Scale your Startup for More Revenue
November 4, 2019 , Ittisa
Do you know “70% of startups struggle with scalability”? Growing a startup into a profitable business requires a clear visionRead More
How to Humanize your Brand with Social Media Marketing Services
November 4, 2019 , Ittisa
Humanizing a brand through social media marketing means allowing social media experts to interact with the brand’s audience with aRead More
5 Easy Hacks For Amazon Store Optimization
October 23, 2019 , Ittisa
“According to Amazon, brand campaigns that drive consumers to Amazon Stores have a 22% better return on ad spend thanRead More
Why do businesses need a Digital Marketing Agency?
October 21, 2019 , Ittisa
Digital marketing is data-driven and targeted brand promotion through digital media. Therefore a digital agency is an advertising agency thatRead More
6 Easy Steps to Create a Winning Content Marketing Strategy
October 15, 2019 , Ittisa
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. A goodRead More
Create a Branded Amazon Store in these 7 Easy Steps
October 1, 2019 , Ittisa
“Most customers begin their online shopping searches on Amazon. 90% of customers are known to compare prices on Amazon ofRead More
6 Steps to Building a Brilliant AdWords Campaign Structure
September 30, 2019 , Ittisa
Google AdWords is one of the most developed advertising platforms that allow big, small and new businesses to have theirRead More
Things You Need to Know About Programmatic Ad Buying
September 26, 2019 , Ittisa
“Do you know that 62% of marketers use programmatic advertising to achieve brand objectives?” The process of ad buying hasRead More
5 Best Email Marketing Tools for Startups
September 18, 2019 , Ittisa
“80% of business professionals believe that email marketing increases customer retention.” Startups rely a lot on social media marketing toRead More
Top 5 Mobile Application Design Trends in 2019
September 12, 2019 , Ittisa
The significance of mobile apps for businesses can be ascertained from the fact that 87% of mobile users spend theirRead More
5 Killer Video Marketing Strategies You Need to Know
September 10, 2019 , Ittisa
“A picture may be worth a thousand words, but a minute of video is worth 1.8 million words.” In theRead More
5 Highly Effective Web Design Tips Backed by Research
September 3, 2019 , Ittisa
Website design involves the process of developing a website from the initial stages of sitemapping and wireframing to designing theRead More
Why it is important to take risks on Social Media?
August 29, 2019 , Ittisa
If you don’t take risks on Social Media somebody else will. We are now in an era of experimentation asRead More
The Best Search Engine Marketing Strategies Explained
August 27, 2019 , Ittisa
Internet users conduct millions of searches on search engines like Google, Yahoo, etc on a daily basis. Every time aRead More
Why Successful Digital Marketing Campaigns Are Dependant On Quality Landing Pages
August 22, 2019 , Ittisa
“48% of marketers build a new landing page for each marketing campaign.” Landing pages can prove to be a powerfulRead More
How to Use Facebook as a Marketing Strategy For Your Startup
August 19, 2019 , Ittisa
Facebook continues to be one of the most popular social media channels in India with 241 million active users. SinceRead More
How does content marketing affect your online sales?
August 16, 2019 , Ittisa
“Traditional marketing talks at people, content marketing talks with them.” Be it any business, the basic marketing strategy is toRead More
5 Noteworthy Friendship Day Campaigns of 2019
August 8, 2019 , Ittisa
“The holy grail for a marketer is not a transactional relationship but an emotional relationship with the consumer.” The worldRead More
Why Startups Fail – 4 Fatal Mistakes!
July 29, 2019 , Ittisa
According to research by Statistic Brain, “46% of startups fail due to incompetence and 30% due to lack of experience.”Read More
5 Best Digital Marketing Strategies To Scale Your Startup Globally
July 26, 2019 , Ittisa
Well-funded startups like AskMe.com, Auto Raja, Cab Auto all had unique ideas but still failed due to the lack ofRead More
4 Key Financial Metrics That Should Be Measured For All Startups
July 15, 2019 , Ittisa
“29% of startups fail because they eventually run out of cash.” Most entrepreneurs are well skilled and informed about theRead More
10 Best WordPress Plugins To Install For Your Website In 2020
July 4, 2019 , Ittisa
Writing quality content is one of the single biggest factors affecting a website’s visibility in search results. And a necessityRead More
5 Latest Digital Marketing Trends in 2019
July 1, 2019 , Ittisa
In the digital marketing arena, businesses are contending with visual trends and messaging as well as technological advancements and theRead More
Best Social Media Marketing Tips to Get More Instagram Followers
June 19, 2019 , Ittisa
Since its launch, Instagram has become the ultimate millennial platform for sharing photos. Approximately, 80% of Instagram’s 1 billion activeRead More
5 Best Social Media Campaigns Celebrating Fatherhood
June 18, 2019 , Ittisa
June 16 was not just another Sunday, but a day when dads were celebrated for their unconditional love and constantRead More
Psychology of Online Purchasing
June 6, 2019 , Ittisa
“Research states that 56% of Generation X and 67% millennials prefer online shopping.” The immense popularity of virtual stores hasRead More
Best UI/UX Design Tips For Website Optimization
June 3, 2019 , Ittisa
UI (user interface) and UX (user experience) largely focuses on customer satisfaction, therefore making it an important contributor to businessRead More
Top 5 B2B Digital Marketing Trends In 2019
May 23, 2019 , Ittisa
There are many new digital marketing trends that are emerging in the current high-tech and internet connected era and businessesRead More
Best Off-Page SEO Strategies That Are Still Implemented For Website Optimization
May 20, 2019 , Ittisa
Search Engine Optimization is a technique that helps generate traffic to a website. This is done by obtaining a high-rankingRead More
5 Brand Campaigns on Mother’s Day That Made the Right Impact
May 15, 2019 , Ittisa
“A mother is always the beginning. She is how things begin.” The second Sunday of May has always been special,Read More
How Apollo Hospitals, Bangalore used superior UI/UX to Generate Leads
May 13, 2019 , Ittisa
Apollo Hospitals is one of India’s leading healthcare chains known for pioneering the private healthcare revolution in the country. InRead More
6 Things to think of Before Creating a Logo for your Startup
May 10, 2019 , Ittisa
To stay ahead of competitors, new and upcoming brands have to fight hard and plan their marketing tactics to targetRead More
Ittisa’s CEO – Sneh Sharma on Landing a Job in Digital Marketing
May 6, 2019 , Ittisa
The booming economy of India is seeing a tremendous change in the job market scene. Due to saturation in certainRead More
5 Election Campaigns That Created the Right Buzz on Social Media
April 29, 2019 , Ittisa
With the ongoing Indian General Election all set to decide the future of the nation, excitement has reached fever pitchRead More
Refocusing a traditional product to a millennial audience & building brand consideration.
April 26, 2019 , Ittisa
KLF Nirmal is a pioneer in the Indian coconut oil industry, with over 75 years of experience. KLF is aRead More
3 Important Marketing Strategy Tips for an Organic Brand
April 19, 2019 , Ittisa
According to a report by Assocham and Ernst & Young, “the organic product market in India is growing at aRead More
Must Have Elements in a Customer Welcome Email
April 16, 2019 , Ittisa
Welcome emails are read 4X times by customers compared to promotional emails, reports a study. Welcome emails receive one ofRead More
5 Tips to Scale Your Startup Right
April 9, 2019 , Ittisa
On average, 50 million startups are born every year with the vision of becoming a profitable business in the future.Read More
How to Prevent Customer Churn
April 5, 2019 , Ittisa
Customer churn is the percentage of customers that have stopped using or purchasing a brand’s product or services during aRead More
How do Brands Measure Customer Satisfaction?
March 25, 2019 , Ittisa
“81% of satisfied customers are more likely to do business with you again if they have a positive experience.” CustomerRead More
Women’s Day 2019: Unconventional Campaigns by Top Brands
March 14, 2019 , Ittisa
The world just celebrated International Women’s Day, celebrating womanhood in all its glory and using the day as an opportunityRead More
The Case for a Mobile Website Over a Mobile App
February 19, 2019 , Ittisa
“In 2019, India’s smartphone users number is predicted to reach 1.1 billion.” In order to reach out to a greaterRead More
How to find the right Influencers for your Business
February 15, 2019 , Ittisa
Influencer marketing has become one of the most effective ways to get a brand noticed. According to studies, influencer marketingRead More
5 SEO Mistakes to Avoid During a Website Redesign
February 6, 2019 , Ittisa
Do you know that goldfish have a longer attention span than humans? This is a very important fact to takeRead More
Reasons your Brand needs Video Marketing
February 1, 2019 , Ittisa
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle,Read More
5 Marketing Lessons to Learn from Netflix
January 23, 2019 , Ittisa
‘Netflix and chill’ is no longer just a catchphrase, but almost a way of life for most millennials. The mostRead More
The Four Pillars of Digital Transformation in Banking
January 16, 2019 , Ittisa
“The starting point for each financial institution will depend on its business strategy, market position and capabilities. But all mustRead More
5 Things You Need to Know Before Going Live on Facebook
January 9, 2019 , Ittisa
The advent of Facebook Live changed the playing field for developing content in the digital world. With millions of peopleRead More
2018 Year in Review: 5 Most Impactful Digital Campaigns by Brands
January 8, 2019 , Ittisa
“Social Media: Don’t use it to impress people, use it to impact people” – is what brands have followed andRead More
6 Brands that made Christmas magic!
January 4, 2019 , Ittisa
The world just celebrated Christmas with great pomp and grandeur. While the streets and dessert plates were full, social mediaRead More
How Zero’s Digital Marketing Makes the Movie a Social Media Hero
December 18, 2018 , Ittisa
“Social media buzz on Facebook and YouTube together contributes to nearly 40% of the first-day box office collection for movies.”Read More
How Airbnb’s ‘Experiences’ Campaign Took Over Instagram
December 12, 2018 , Ittisa
“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, CEO, Airbnb. Starting inRead More
5 Reasons Why Analytics is Important for Your Business
November 27, 2018 , Ittisa
According to Forbes Insights, “85% of companies are succeeding with analytics.” At one point in time, analytics was only usedRead More
6 Principles of Creating a Landing Page for Higher Conversion Rates
November 16, 2018 , Ittisa
“Generating leads and conversions is the top marketing challenge for 63% companies.” Landing pages are undoubtedly the primary way ofRead More
5 Questions to Ask Yourself Before Deciding On Product Packaging
November 12, 2018 , Ittisa
“64% shoppers say that they buy products right off the shelf without researching about it, if they like the packaging.”Read More
Advantages of using Instagram’s IGTV for Business
November 2, 2018 , Ittisa
According to Hubspot research, 45% of people watch videos for an hour or more each day and almost 79% ofRead More
Common mistakes you’re making on your About Us page
October 30, 2018 , Ittisa
“Research states that one of the most highly trafficked pages on a business website is the About Us page.” TheRead More
6 Ways to cut Marketing Costs without losing out on Business
October 15, 2018 , Ittisa
An important aspect of running a successful business and acquiring new consumers is to market the brand’s product or services.Read More
6 Tips To Make Your Website Easier To Navigate
October 12, 2018 , Ittisa
“Websites promote you 24/7, no employee will do that.” In today’s time, a brand without a website means only oneRead More
6 Best Practices for Ecommerce Checkout
October 10, 2018 , Ittisa
“58.6% online shoppers abandon a cart during checkout because of a long and complicated checkout process.” A majority of ecommerceRead More
7 Actionable Content Marketing Tips For 2018
October 3, 2018 , Ittisa
“Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Behind the success ofRead More
Google’s Latest Algorithm Update and How it Affects Brands
September 7, 2018 , Ittisa
Google is known to change its algorithm almost 500-600 times every year. While it is true that most of theseRead More
5 Ways to Market an Ecommerce Store within Budget
September 4, 2018 , Ittisa
It takes a lot of patience, commitment and multiple marketing strategies to market an ecommerce store and increase sales. WithRead More
5 Best Friendship Day Campaigns by Brands in 2018
August 28, 2018 , Ittisa
The first Sunday of every August is welcomed with great gusto, to celebrate friendship. Apart from personal celebrations, the topicalityRead More
Using Facebook to Increase Traffic to Blogs
August 23, 2018 , Ittisa
Facebook is one of the most popular social networks in the world, and especially in India- it has more numberRead More
How To Get More Followers on Twitter Fast
August 8, 2018 , Ittisa
“Truth be told, there are only two kinds of Twitter users: those that want more followers and those that lie.”Read More
A Simplified Guide to Online Marketing
July 23, 2018 , Ittisa
“Business has only two functions – marketing and innovation.” — Milan Kundera (Czech novelist, playwright and poet) Online marketing includesRead More
What is IGTV & What It Can Mean For Your Business
July 17, 2018 , Ittisa
“Video is the way we hang out with friends, the way we pass the time, but the way we watchRead More
5 Best Ways to Use Instagram Multiple-Image Post
July 12, 2018 , Ittisa
According to a recent study, almost 90% of content used to promote brands are visual. Our brain processes images 60Read More
Top 10 Google Chrome Extensions You Should Try
July 9, 2018 , Ittisa
“Smart work pays best. Trust it.” – Conor McGregor Knowing how to work smart while getting the same results isRead More
The Advantages of Different Types of Social Media
June 11, 2018 , Chethan S
There are 3.196 billion social media users worldwide as of 2018. Whether to connect with people, share news, ideas, photosRead More
9 Ways to Beat Instagram’s Algorithm For Better Reach and More Likes
June 6, 2018 , Ittisa
Instagram has over 800 million monthly active users, globally. 25 million brands have a profile on Instagram and over 200Read More
10 Effective Digital Marketing Techniques
May 30, 2018 , Ittisa
There is no doubt in the fact that digital marketing has invaded all our lives, surpassing traditional marketing techniques. ButRead More
Optimising Traffic through Google Voice Search
May 28, 2018 , Ittisa
Up until not very long ago, internet search was limited to typed inputs by a user. Google, had rolled outRead More
10 Ways to Improve Your Facebook Ads With Better Targeting
May 24, 2018 , Ittisa
“Facebook is the number one ad channel for both B2C and B2B companies, with 5 million businesses using Facebook adsRead More
10 Ways To Drive More E-commerce Store Traffic Without Buying Ads
May 7, 2018 , Ittisa
“Over half of the consumer population now prefers to shop online.” In online retail, the foundation of success of yourRead More
Amazing Facebook Features You Need to Know
April 25, 2018 , Ittisa
“93% marketers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook to market their business.”Read More
E-Commerce Content Marketing: 9 Ways to Get Started ASAP
April 18, 2018 , Ittisa
“Content is King”- Bill gates Content helps a brand connect with its customers and provides a nice personal touch. GoodRead More
E-Commerce Checklist – How to Start an Online Store
April 13, 2018 , Ittisa
Around $300 billion revenue is generated every year through online stores and with 206+ million shoppers around the world, thereRead More
How Padman Aced The Social Media Marketing Game
April 11, 2018 , Ittisa
Film marketing that earlier depended solely on positive word of mouth and the odd promotional event, has today evolved intoRead More
Trends That Will Take Over The Digital World In 2018!
April 6, 2018 , Ittisa
2018 marked a significant change in digital marketing. 226 million Indians are on social media and 26.47% use mobile phonesRead More
April Fool’s Day 2018: The Pranks Brands Played
April 4, 2018 , Ittisa
“If you have anything important to tell me, tell me tomorrow cause I won’t believe you today.” This is exactlyRead More
Mobile App vs Mobile Website- Which one do you prefer?
April 2, 2018 , Ittisa
About 650 million people in India use mobile phones out of which 300-400 million own a smartphone. This means thatRead More
Tips For Running Successful Social Media Contests
March 27, 2018 , Ittisa
7 out of 10 people play a contest on social media run by a brand. Social media contests are likeRead More
AI in Digital Marketing
March 20, 2018 , Ittisa
“Artificial intelligence, deep learning – whatever you’re doing, if you don’t understand it – learn it. Because otherwise you’re goingRead More
Social Media Channels That Are Strengthening The Digital Marketing Game
March 14, 2018 , Ittisa
“92% of marketers say that social media has helped to increase exposure of their business.” Today, the business world knowsRead More
What Digital Marketing Can Do For Your Business
March 12, 2018 , Ittisa
Before the marketing world was introduced to digitalization, the most important indicator for key performance was sales. In today’s timesRead More
Online Travelling Portals And How They Use Content Marketing
February 27, 2018 , Ittisa
65% of travellers will research online before they decide a destination and the best way of travel. Going by theRead More
Facebook’s Algorithm Update & What To Do To Make Organic Reach Better
February 23, 2018 , Ittisa
The New Year definitely began with a surprise for marketers when Mark Zuckerberg announced that Facebook would be making someRead More
How Smartphone Marketing Changed The Advertising Game
February 22, 2018 , Ittisa
“If your plans don’t include mobile, your plans are not finished.” In 2017, 33.4% of India’s mobile user population ownedRead More
What Is Blockchain And How It Can Change Advertising
February 16, 2018 , Ittisa
“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactionsRead More
Social Media Marketing Do’s and Don’ts
February 12, 2018 , Ittisa
“Social media reaches farther than we can physically reach with advertising.” Social media is indeed a very powerful tool andRead More
Phases Of Brand Launch On Social Media
February 6, 2018 , Ittisa
Research shows that 82% consumers trust a company more if they are involved with social media. As most people areRead More
5 Things You Must Do Before Jumping Into Paid Online Ads
January 29, 2018 , Ittisa
“Nothing except the mint can make money without advertising.” Advertising has always been an integral part of marketing and onlineRead More
How To Make Your Website Mobile Friendly
January 23, 2018 , Ittisa
“According to Google, 61% of users will not return to a site if they had trouble accessing it from theirRead More
How To Run A Successful Social Media Advertising Campaign
January 19, 2018 , Ittisa
Social media marketing is not just another trend that has come and will eventually go – it is here toRead More
5 Questions To Ask Before Running Ads on Social Media
January 17, 2018 , Ittisa
“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobodyRead More
The Best Marketing Campaigns 2017 Review
January 10, 2018 , Ittisa
We witnessed a lot of new things on social media this past year, a lot of experiments by big brandsRead More
Influencer Marketing – The Key To Brand Popularity
December 27, 2017 , Ittisa
“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and when coupled withRead More
Traditional PR Vs Digital PR. Which Is Better For Brand Promotion?
December 22, 2017 , Ittisa
“Advertising is saying you’re good. PR is getting someone else to say you’re good.” Public Relation (PR) means building brandRead More
Search Engine Optimization Free Tools List
December 15, 2017 , Ittisa
“Building a website without SEO is like building a road without direction.” Almost every other business now has a website,Read More
Tips To Increase Ecommerce Sales
December 12, 2017 , Ittisa
Digital is affecting the way businesses are being conducted in more and more ways. Traditional brands and consumer driven companiesRead More
Ways To Earn Money Through A Website
December 5, 2017 , Ittisa
When sites like Facebook, Twitter and Pinterest were mere start-ups, they did not have a concrete monetization plan. Their onlyRead More
10 Common Social Media Marketing Mistakes
November 22, 2017 , Ittisa
Social media marketing plays a big role in making your business a success in today’s times. With social media, youRead More
Top Corporate Identity Design Tips And Examples
November 20, 2017 , Ittisa
As Larry Ackerman rightly said, “Identity is cause, brand is effect & the strength of the former influences the strengthRead More
Buzz Marketing Tips and Best Examples
November 15, 2017 , Ittisa
Also known as word-of-mouth marketing, buzz marketing means creating a hype about a particular product, service, brand or a companyRead More
Expert Tips To Create Good Quality Content
November 9, 2017 , Ittisa
Content marketing is an integral part of marketing in present times as it is one of the most effective waysRead More
Hotel Web Design: Top Tips & Examples
November 6, 2017 , Ittisa
Web design plays a very important role in almost every consumer driven business but more so in businesses whose salesRead More
Halloween 2017: Top Brands that managed to give us goosebumps!
November 3, 2017 , Ittisa
Halloween or All Saints’ Eve is a celebration dedicated to remembering the dead, the saints and the martyrs. Popular cultureRead More
Why Is Content Marketing So Important?
October 24, 2017 , Ittisa
Content marketing can easily be considered to be the most effective way to reach out to your target audience. ItRead More
Online Reputation Management – Importance & The Immediate Steps To Be Taken
October 16, 2017 , Ittisa
Internet is no more a place where you come only for information; it is also a platform where you shareRead More
5 Successful Social Media Campaigns of Quarter 3 2017
October 12, 2017 , Ittisa
Along with several other things, social media has changed the face of marketing in recent years. Reaching out to anRead More
App Design Features And Flaws For Frictionless Engagement
October 3, 2017 , Ittisa
The success of a mobile app can be determined best by observing the number of users that keep coming backRead More
An Introduction To RTB And Programmatic Ads
September 12, 2017 , Ittisa
Initially, the process of online advertising was pretty direct wherein an advertiser or an agency representing that advertiser, would buyRead More
Introduction of WhatsApp For Business
September 8, 2017 , Ittisa
Attaining a verified account on various social media platforms has been a major goal for businesses to establish communication ofRead More
Facebook Advertising Features Which Should Not Be Missed
September 6, 2017 , Ittisa
The omnipresent social media platform, Facebook, has gradually evolved to become one of the best channels to reach out toRead More
The Adwords Features You Shouldn’t Ignore In 2017
September 1, 2017 , Ittisa
Google is notoriously good at releasing updates and bettering their already excellent products. 2016 saw some great features for AdWordsRead More
How To Make Viral Videos On A Small Budget?
August 23, 2017 , Ittisa
If you think creating a viral video is all luck or it takes a big entertainment house to make aRead More
Future of Google Search
August 17, 2017 , Ittisa
The first time we used Google, it marked the start of our online journey. What started out as a sortRead More
11 Powerful Ways To Boost Mobile App Installs
August 9, 2017 , Ittisa
Most developers feel that the toughest job is creating an app out of nothing. The toughest job, however, is takingRead More
5 Best Unique Friendship Day Campaigns By Top Brands India
August 9, 2017 , Ittisa
The world just celebrated Friendship day last Sunday, and one of the greatest witnesses to that celebration is undoubtedly socialRead More
7 Reasons Why You Should Use Power Editor To Create Facebook Ads
August 2, 2017 , Ittisa
Facebook’s Power Editor is the app’s free management tool for ads. The best option for managing multiple ads and campaignsRead More
The Benefits of Working With a Google Partner
June 8, 2017 , Ittisa
We are proud to announce that we recently became a Google Partner. The badge is an accomplishment for many reasonsRead More
5 Rules For Packaging Design That Dive Off The Shelf
May 11, 2017 , Ittisa
For years, brands aimed at making products at the lowest cost while maintaining the competent features. Today, that scenario hasRead More
Digital Transformation Of Insurance Industry In India
January 6, 2017 , Ittisa
Opportunities and threats are often two sides of the same coin and it is especially true in the current digitalRead More
Email Marketing – How To Make It Work For You!
November 29, 2016 , Ittisa
People just don’t read emails any more and firms shouldn’t spend on email marketing. If you feel this way, youRead More
How Real Estate Is Using Digital Marketing To Grow?
November 18, 2016 , Ittisa
Social Media has become an important part of business these days, more and more businesses are taking to Social MediaRead More
Impact of Social Media on Travel Industry
September 21, 2016 , Ittisa
Social Media is changing the course of several industries, thanks to its amazing reach and interaction; the Travel Industry thoughRead More
Facebook Canvas Ads: The Next Big Thing In Online Advertising?
August 24, 2016 , Ittisa
Facebook is looking to shake the entire online advertising space once again with their new Canvas ad format and ifRead More
Did Rajinikanth Starrer ‘Kabali’ Manage To Break Social Media?
July 23, 2016 , Ittisa
With the grand theatrical release for Kabali taking place today, the most waited film of the year has finally madeRead More
Advertising On Twitter – Campaign Types, Advertising Cost & Targeting
July 1, 2016 , Ittisa
Advertising on Twitter can help you build awareness and grow your business in real time. Twitter has recently opened upRead More
Integrate Social Media On Website: How To Do It Optimally?
June 9, 2016 , Ittisa
To integrate social on Website could be a trickier job because the placement of the social icons could give you detrimentalRead More
How To Use Snapchat For Business?
May 31, 2016 , Ittisa
Snapchat for business is the new trend in the Digital marketing which is moving at a frightening speed. There is no denyingRead More
Best Digital Campaigns of 2016 Quarter – 1
May 23, 2016 , Ittisa
In today’s world, the digital platform is an inescapable platform; be it through television, mobile, laptops tablets and many more.Read More
Upcoming Social Media Platforms That Brands Should Focus On
May 18, 2016 , Ittisa
Businesses, small and large are using social media to push their brand and reach their target audience which largely includesRead More
Social Media Trends of 2016
May 16, 2016 , Ittisa
In 2015, consumer preferences, new software’s and platforms brought about a host of changes and opportunities for all the socialRead More
How Game of Thrones Uses Social Media
April 25, 2016 , Ittisa
Game of Thrones, an American fantasy drama television series is created by show runner David Benioff and D. B. Weiss. TheRead More
Revitalized Logos Creating Pathway For A New Brand Identity
April 19, 2016 , Ittisa
A logo is not just a symbol endorsed by an organization, there is a lot more to this graphic markRead More
Marketing Campaigns Catching On The World T20 Fever
March 31, 2016 , Ittisa
With the T20 world cup being played on every screen at your home or around you, it’s safe to declareRead More
Virtual Reality – The Next Big Thing In Digital Marketing
March 11, 2016 , Ittisa
Imagine if you could explore the meadows and view the breathtaking sceneries of Switzerland right from your home…Sounds amazing, doesn’t it? Well,Read More
‘A strong woman is a woman determined to do something others are determined not be done.’- Marge Piercy
February 8, 2016 , Ittisa
This year had begun with a bang for us and it continues to bring us good fortune. We have beenRead More
Ittisa is proud to have been invited for the government of India’s ‘Start up India’ movement, to be launched on 16 January 2016 in New Delhi.
January 14, 2016 , Ittisa
What is Start up India, you ask? It is the biggest start up convention of the year attended by theRead More
To Support Or Not To Support – Free Basics Is The Question
January 6, 2016 , Ittisa
3.2 million Indians support free basics. Do you? Facebook, your daily source of entertainment, your regular routine to beat boredom.Read More
What Women Want – Tips For Selling To Women
December 8, 2015 , Ittisa
“If you are selling to women, you need to give them everything a man wants, then a little extra”. SellingRead More
The Mobile Friendly Google Updates
November 20, 2015 , Ittisa
Google algorithm changes and updates have always made e-marketers and websites wary. But not all’s lost with changes that wereRead More
3 Ways To Overcome Changes In Facebook Algorithms
November 16, 2015 , ittisalogin
The first step to overcoming changes to Facebook algorithms is understanding what they are and how it is important toRead More
World Wide Writing: Steps To Web Friendly Content Marketing
November 9, 2015 , ittisalogin
When writing for the web, you know it has to be good enough to attract the right audience. There’s noRead More
The No-nos Of Marketing On Instagram
October 30, 2015 , ittisalogin
Since its advent in 2010, there has been no looking back for the Facebook-owned social photo sharing app. With moreRead More
The Cosmopolitan Spotlight – Ittisa makes it to the ‘Top Power List’
October 27, 2015 , ittisalogin
And Our CEO is on a roll – This time around making it to the coveted ‘Power List’ by the BibleRead More
5 Steps To Boost Conversion Rates Through Your Content
October 22, 2015 , ittisalogin
Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in theRead More
Top Viral Social Media Campaigns of 2015
October 15, 2015 , ittisalogin
2015 has already been a good year for brands on social media. Everyday brands try to connect to you throughRead More
Social Media Optimization – Enhance Your Business With SMO
October 9, 2015 , ittisalogin
Social media optimization is the next wave of online marketing. If you own a business in this internet age withoutRead More
The Top 5 Digital Media Trends of 2015
October 5, 2015 , ittisalogin
So far, it’s been a pretty interesting year for digital media. New trends have emerged which might spell a veryRead More
How To Disable Autoplay In Facebook
September 29, 2015 , ittisalogin
If you’re active on Twitter, you would have noticed that gif animations and videos are on autoplay. This does notRead More
5 Ways of Remarketing Advertisements To Boost Sales
September 25, 2015 , ittisalogin
The main goal of all business in marketing is to drive sales and achieve profit. But most of the businessRead More
The Importance of Social Media Engagement in Modern Business
September 22, 2015 , ittisalogin
Social media is a key factor in developing a successful marketing strategy. Statistics reveal that a huge number of peopleRead More
The Psychology and Creation of Shareable Content
September 17, 2015 , ittisalogin
What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or ShareRead More
The Power of Effective Design and Development
September 10, 2015 , ittisalogin
A good website is a combination of many things – content, design, animations, ease of navigation and an overall comfortableRead More
Ittisa: A Digital Media Agency’s Journey to Success
September 7, 2015 , ittisalogin
The spirit of entrepreneurship is alive in some, but it comes alive and stays that way in so few. ThisRead More
Email Marketing Design – The Power of Good Email Design & Content
September 3, 2015 , ittisalogin
If you are reading this you probably will be having an email address or more, and will be receiving constantRead More
3 Things to Keep in Mind While Developing a Mobile App strategy
August 25, 2015 , ittisalogin
There is little doubt in the minds of digital media experts that mobile apps are going to be the futureRead More
Ittisa Shining: 6th Annual Women Leaders in India Awards 2015
August 21, 2015 , ittisalogin
Being a leader in today’s burgeoning business world is a tough job. However, women have taken giant leaps forward andRead More
Why Downloadable Content is Vital to Your Digital Strategy
August 19, 2015 , ittisalogin
Over the last three years, social media marketing and blogging have grown to become effective tools in raising awareness andRead More
The Best Social Media Campaigns and Changes in July 2015
August 14, 2015 , ittisalogin
Social media witnessed a flurry of activity and updates last month. While updates and changes are fairly common on theRead More
What Digital Marketers Must Learn From The Recent Google Plus Changes
August 5, 2015 , ittisalogin
For a digital giant like Google, changes are constant. When two months back it was a major algorithm change, lastRead More
Inspirational Quotes From People’s President Dr A P J Abdul Kalam
July 28, 2015 , ittisalogin
He was known as the ‘missile man’. And he inspired a nation for as long as he lived. Former PresidentRead More
How Social Media Campaigns Have Helped Charities
July 22, 2015 , ittisalogin
Social media is an effective strategy for charities across the world to connect with supporters. Charitable trusts and organizations inRead More
How Digital Marketing Boosted Baahubali’s Success
July 16, 2015 , ittisalogin
When it comes to shattering box office records, no recent movie has done better than Baahubali. Arka Media Works’ firstRead More
The Importance of Video Ads In Digital Marketing
July 10, 2015 , ittisalogin
The digital space today has a life of its own. It is constantly undergoing rapid changes, and evolving tirelessly. So,Read More
Website Design Trends: Scroll Is In, Sliders Are Out
July 3, 2015 , ittisalogin
One of the biggest design myths that needs to be busted right now is that users don’t scroll. Businesses whoRead More
How Content and Design Go Hand in Hand
June 26, 2015 , ittisalogin
For long, it has been a belief that content and design are two separate disciplines, that one does not haveRead More
Boost Offline Sales – 7 Ways Digital Marketing Boosts Offline Sales
June 24, 2015 , ittisalogin
Recent trends in e-commerce have indicated that mobile connected devices such as smartphones and tablets have become the face ofRead More
The Best Ways To Optimize Your Facebook Business Page
June 19, 2015 , ittisalogin
Online marketing avenues are being made available with increasingly attractive features to businesses. This is because it is guaranteed thatRead More
Phrases Every Content Creator Hates
June 15, 2015 , ittisalogin
Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churnRead More
Top 5 Challenges Facing Internet of Things
June 10, 2015 , ittisalogin
For any business, venturing into IoT is a good move in today’s evolving digital atmosphere. It is estimated that IoT,Read More
7 Ways to Dodge Google Doorway Page Update
June 3, 2015 , ittisalogin
Doorway page update – 7 steps to avoid doorway page update from Google. Know how to build a keyword-focused pageRead More
A Wake-Up Call From Google-Bid Goodbye To Doorway Pages!
May 29, 2015 , ittisalogin
If there is one thing every SEO analyst dreads, it’s Google Algorithm Updates. No wonder, because an update demands aRead More
Cliches In Every Digital Marketing Agency
May 27, 2015 , ittisalogin
Life in an agency is loud. Quite literally. It’s not quite a creative digital marketing agency if you don’t haveRead More
Top Website Design Trends of 2016
May 22, 2015 , ittisalogin
Top website design trends of 2016 – Know about the most powerful design trends like flat web, preloaders, innovative scrolling,Read More
The Power of the #Hashtag
May 18, 2015 , ittisalogin
Did you know that the first hashtag that was used was #barcamp? Or that the first use of the veryRead More
How Important Is Your Logo?
May 13, 2015 , ittisalogin
Photocredits: nike.com , wikipmedia , adweek.com The Nike Swoosh. The Starbucks Siren. The Twitter Bird. The one thing that theseRead More
8 Top Indian Digital Brands And Their Top Campaigns 2016
May 8, 2015 , Ittisa
The digital market has radically changed the way marketers reach across to their audiences. Today, brands keep innovating their SocialRead More
Experimental Marketing – 8 Most Memorable Examples
April 23, 2015 , ittisalogin
From prank installations to extensive interactive and game-based digital billboards, advertisers have gone leaps and bounds with creative marketing strategiesRead More
Search Engine Optimisation (SEO): Today and Tomorrow!
April 20, 2015 , ittisalogin
SEO is, in the truest sense, the process of making websites more visible and understandable to search engines and humansRead More
Real Time Marketing: Living in The Moment and Making it Work
April 5, 2015 , ittisalogin
Real Time Marketing is a relatively new kid in the town amongst other marketing tools. The whole buzz about theRead More
How to Track Your Social Media Analytics: A Definitive Guide
April 2, 2015 , ittisalogin
How do you generally ideate, create content and improve engagement on your social media channels? Google, get inspired, tweak andRead More
Things Social Media Experts Say [We Are Guilty Too]
March 30, 2015 , ittisalogin
1. Who the f**k keeps liking the Facebook posts as an admin? Most annoying stuff ever. Mr. Client, Please makeRead More
Tips To Improve Mobile App Onboarding
March 16, 2015 , ittisalogin
Every time we open our mobile app store, an array of different apps floods our screen and vies for ourRead More
Facebook’s New Year Gift to Social Media Marketers: Call-To-Action buttons
January 28, 2015 , ittisalogin
Facebook is here with yet another customized feature for its users and this time around it’s specifically for businesses andRead More
What’s Up? Says WhatsApp To Desktops And Laptops!
January 22, 2015 , Ittisa
You are at your office, peering into your desktop screen with no time to spare for the overflowing Whatsapp notificationsRead More
Facebook integrates Speech-to-text feature in Messenger
January 20, 2015 , Ittisa
Voice notes have been revolutionary and enjoy huge acceptance among users. However, the innovation had certain glitches. Suppose you areRead More
7 Digital Marketing Trends To Look For In 2016
January 19, 2015 , Ittisa
Latest digital marketing trends 2016 – Know about the latest digital marketing trends like brand personalization, visual storytelling, real-time marketingRead More
Mark Zuckerberg’s 2015 Resolution: Facing the Real Book
January 8, 2015 , Ittisa
Did you know that sometimes a simple New Year resolution and a Facebook page can lead to produce one ofRead More
10 Design Mistakes to Avoid in Social Media
January 8, 2015 , Ittisa
Design, as celebrated graphic designer Paul Rand puts it, is the Silent Ambassador of your Brand. So, a simple mistakeRead More
No More News Feed Spamming With Sales Pitches In Facebook!
January 5, 2015 , Ittisa
No More News Feed Spamming with Sales Pitches on Facebook! Here’s another big bang from Facebook to begin this NewRead More
5 Things Every Social Media Marketer Should Know
December 19, 2014 , Ittisa
What does a Social media marketer do? Well, a lot more than just posting content & looking at Facebook allRead More
World Food Program turns To Social Media For Providing Syrian Refugees With Food!
December 4, 2014 , Ittisa
See those innocent eyes? In just a matter of days, there are chances that she will be hungry, devastated andRead More
Facebook Introduces A Stand-Alone Groups App
November 22, 2014 , Ittisa
About 700 million people use Facebook groups every month. There is a group for everything – your apartment community, theRead More
Barred To Use Facebook At Work? Soon You Can!
November 19, 2014 , Ittisa
Facebook is preparing an enterprise-focused product named as ‘Facebook at Work’ to enter into the realms of the professional world. ItRead More
Facebook Launches A New Video Tool Say Thanks
November 13, 2014 , Ittisa
On this Thanksgiving, do you wish to express your gratitude to someone? Now feel free to express it via Facebook….Read More
Music Lovers Now Have A Dedicated Dashboard On YouTube
November 13, 2014 , ittisalogin
YouTube has updated its app with a new fully music focused dashboard called “Music”. It features the popular videos andRead More
How To Dominate Mobile Marketing
November 3, 2014 , ittisalogin
Some of the mobile marketing facts: Statistics say that 1 out of every 5 people own a smartphone and theRead More
Facebook Introduces Safety Check
October 16, 2014 , Ittisa
In times of disaster or crisis, people always turn to Facebook to check on loved ones and get updates. QuiteRead More
Http or Https? What Should Be Used For SEO Purpose?
October 14, 2014 , ittisalogin
Http or Https? Which is a better option for SEO purpose? Let’s find out the pros and cons for using httpRead More
10 Things You Should Know About Social Media
October 4, 2014 , ittisalogin
Hey! Welcome! So, Social Media is a huge platform for anything. But, what makes it work? Lets see: PURPOSE KnowRead More
Don’t Hold Your Horses, And Always Keep A Positive Attitude!
September 18, 2014 , Ittisa
We would like to thank RoughPolish for the wonderful and well written article. (Link to the article)
What Are The Best Business Strategies For Start-Ups?
September 8, 2014 , Ittisa
What are the primary differences between your company and your competitors? How is your venture unique, and why will yourRead More
The Sherpa – Living It My Ways
September 3, 2014 , Ittisa
noun (pl. same or Sherpas) : A member of the Himalayan people living on the borders of Nepal and Tibet, renownedRead More
Ride The Online Horse
August 29, 2014 , ittisalogin
My Television is on, some music playing in the background and what am I doing? I’m surfing the net onRead More
AB Testing
August 21, 2014 , Ittisa
The new Social Media buzz is all about A/B testing to cure your content and optimize it better. It mayRead More
Meet the SHEROES – Sneh Sharma
August 16, 2014 , ittisalogin
An entrepreneur, a go-getter- At the age of 26, Sneh Sharma is the quintessential powerhouse. Compassion and warmth alongRead More
How To Do Mobile Targeting On Facebook Ads
August 16, 2014 , ittisalogin
Mobile device targeting on Facebook – Know how to target custom audience based on their mobile devices also known asRead More
What Is In Colour ??
August 11, 2014 , ittisalogin
“Rosy” lips, “Blue” eyes, “Grey” skies, “Green” eyed dragon, “Purple” with rage. What’s in a colour you ask? Well, ARead More
Emotions Drive Decisions on Social Media
July 24, 2014 , Ittisa
I am a strong believer of Social Media and have full faith in the power of social networks. Social networksRead More
Are You Building Your Brand the Right Way?
July 22, 2014 , Ittisa
The GOAL of one’s life is to Live-It Live-it because we just have one life One life to spread smilesRead More
