November 09, 2017
Expert Tips To Create Good Quality Content
Content marketing is an integral part of marketing in present times as it is one of the most effective ways to reach out to your target audience. Therefore, every business requires quality content to achieve success when it comes to online marketing. Generating great content is not only entertaining- it also holds the attention of your audience, increases traffic on all social media platforms and ultimately brings good business.
Below are a few expert tips to create good quality content for your business-
Source: Space City SEO[/caption]
Source: ShouterBuzz[/caption]
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Source: Kissmetrics Blog[/caption]
1. Be original
“It is better to fail in originality than to succeed in imitation.” Your ideas and content should be nothing but original, else the audience will not be interested in what you are saying. Standing out in a crowd is only possible when you have something unique to share. When your content has a voice of its own, people are attracted to it and want to know more about it. Moreover, the tone of communication needs to be aligned with your brand persona and the target audience to make the right connect. [caption id="attachment_6165" align="aligncenter" width="388"]
2. Don’t miss the catch-y headline
While 80% of people read the headline of a blog/article, only 20% actually click on the link and read the entire article. So, the importance of a headline should never be underestimated. Always take time to write an interesting headline as that is always the first thing people read and based on it, they decide whether to read the entire article or not. Along with the headline, also include a few lines of well-written content from the blog to pique your audience’s interest further. [caption id="attachment_6171" align="aligncenter" width="600"]
3. Provide accurate information
When you are writing content and publishing it on a website, remember that thousands of people from all over the world are going to have access to it. With such an audience, you cannot afford to provide inaccurate information. It hampers your personal reputation and if you are writing for a company, it will negatively affect the brand and its products. If you are providing any statistics or data, verify through a genuine source- one that is preferably not wikipedia. Providing the link of the source of your information is a good thing to do if you want to increase reliability of your article. Just make sure that it is a trusted source.4. Add images/video
A picture can speak a 1000 words and a lot of people understand better when they see images. Using pictures, graphs, diagrams and videos can help you get across your point more clearly. Adding pictures also cuts out the monotony of only text and keeps the audience interested in what they are reading. One thing to keep in mind is that only images and videos that are relevant to the content and add value to it should be included in the article. Unwanted and irrelevant illustrations will do more harm than good. [caption id="attachment_6173" align="aligncenter" width="600"]
5. Take care of SEO
While writing an article, you should have basic knowledge about the keywords related to your topic of choice and include them in your blogs and articles. Incorporating the right keywords will attract more readers and at the same time add Search Engine Optimization (SEO) value to your content. You can optimise the search results for your content by taking help of various strategies available for SEO. Good title tags as well as meta descriptions can further improve your blog visibility and keep it in sync with all social media interactions. [caption id="attachment_6175" align="aligncenter" width="520"]