"Truth be told, there are only two kinds of Twitter users: those that want more followers and those that lie.” - Guy Kawasaki.
With so many social media platforms on the rise, there is a constant deliberation to choose the best for marketing your brand. While every platform has it’s pros and cons, Twitter is undoubtedly one of the easiest platform to grow and get followers on.
“47% marketers believe Twitter is the best social media channel for customer engagement.” Being an easy to use and fast - moving platform, it can help your brand grow and be industry-relevant.
Here are a few easy steps to get more genuine followers on Twitter fast -
1. Know how much and what to tweet
Co-Schedule’s data states that 3-5 tweets on a regular basis is a good number to drive maximum engagement.
Unlike Facebook or Instagram, Twitter needs a different but crisp content strategy. Your Twitter feed should be active with engaging and fresh content to attract potential followers.
Remember that your tweets should not be only promotional. Use content from your followers, industry articles, statistics, trending news related to your business or a company update.
2. Know when to tweet
“Brands get the most engagement during weekdays in the early and late afternoons.”
Share your tweets depending on the audience and time zone. Talking to followers when they are online would give you the required exposure for your brand. You don’t need to do everything manually, you can schedule your tweets beforehand.
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3. Give more importance to visual content
Tweets supported by any kind of visual content always get more likes, comments and shares than those without visuals.
Good quality content always works. Text-based tweets are not wrong, but images will definitely get people to look at your post without simply scrolling by. And if it interests them, you’ll get new followers. The current trend shows posts coupled with a meme or a GIF to be greatly successful among the audience. Even viral videos are a great hit in present times.
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“Infographics are shared 3 times more than other images and video content is most likely to be shared 6 times more than a normal tweet.”
Be it informative or entertaining, visual content can indeed be your best bet on Twitter.
4. Tag, Retweet, Reply
You can schedule your tweets, but not your replies. Moreover, the brand page should not come across as if it is completely operated by bots. Tagging, replying and retweeting are a must if you want to keep your followers.
Engaging with your followers on a regular basis with prompt replies to tweets increases interaction and your brand becomes more human, thus grabbing attention. Remember that a one-word reply will not have the same impact that a proper thoughtful response will.
Retweeting your followers is another good way to build loyalty and increase visibility - and a way to get new followers.
5. Keep your profile optimized
A brand profile should look friendly and human in order to attract new followers. In order to do that, profile optimization is necessary. Ensure that the page has a clear profile picture, whether it is a high resolution brand logo or a face.
Apart from that, the profile should be complete with a proper description, infused with industry keywords and relevant hashtags. Moreover, giving a clue to your followers about what you do and your brand personality is always a plus. A fine-tuned profile will always have a positive first impression.
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6. Use the right hashtags
“Tweets that have at least one hashtag get 12.6% more engagement than tweets without one.”
On Twitter, hashtags almost work as a form of SEO to increase searchability of your posts. It is indeed one of the quickest ways to increase followers on your page. For example, industry hashtags can be used for sharing professional content or community hashtags like #MondayMotivation, #DIY, etc to drive engagement.
Tip - Hashtags are great, but overusing them is not. Too much of hashtags can make your tweets look spammy and distract people from the main point.
7. Promote your account beyond Twitter
Last but not the least, promoting your account on other channels is also a good way to increase followers. It can be done through marketing campaigns and website promotions. You can also include it in promotional emails and blogs. The link to the Twitter account can also be shared in the ‘About Us’ section of other social media channels.
Getting more Twitter followers for your brand will not happen by chance, there is proper planning involved to get the desired results. Following these small steps can make a big difference to get new leads and customers for your brand. To know more about how you can make the best use of Twitter for your brand, leave us a message and we’ll get back to you.