December 27, 2017
Influencer Marketing - The Key To Brand Popularity
“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and when coupled with a solid contest strategy, no TV or FB ad buy can even compare.” - Ted Coine. Imagine a situation where a popular blogger is flaunting her brand new designer outfit on Instagram, using a quirky hashtag. Now think of a TV commercial, advertising the same outfit. Which one do you think will grab more attention? At a time when TV ads have become more like a background noise, the answer is obvious - it is the former. Influencer Marketing is all about influencing the right kind of target audience in a subtle yet impactful way by letting well-known influencers talk about your brand on various social media platforms or otherwise. An influencer is someone who has a set number of loyal followers and can persuade people with their opinions and actions. He/She can be a blogger, social activist, politician, film star, comedian, cricketer etc.