Himalayan Natives is a newly launched organic food brand with the vision to bring 100% natural and wholesome food, sourced from the Himalayas to all. It offers a range of organic cow and yak ghee products that are nutritious, rich in flavour and aroma, and contain no added colours or preservatives.Our brief for Himalayan Natives was to come up with a packaging concept that brought out the distinctive nature of the products – pure, natural and premium, with emphasis on its Himalayan origin. We came up with various brand building strategies for digital brand development. We developed an aesthetic and expressive design that helped the brand stand out in the highly competitive market by using a soothing colour palette, and sophisticated fonts and motifs. With limited space to play with, we were able to achieve a clear and bold branding, with the USP of the brand cleverly highlighted. The branding is not only eye-catching but also speaks to the customer, invoking feelings of trust and making them reach out for the product.