ITC Master Chef aims to inspire cooking enthusiasts to find their inner Master Chef. It brings a range of quality ingredients and ready to cook products that make cooking even more exciting. All ITC Master Chef products offer the best quality, reduce preparation time and come with the ease of cooking & storage. They offer their TA a range of quality products (frozen snacks, frozen prawns, cooking pastes, gravies, dehydrated onions & mango pulp).
The Challenge: ITC wanted to launch the Ready To Eat category of products on social media, with the message of inspiration for cooking enthusiasts to find their inner Master Chef. They wanted to connect to their audience with the help of engaging and attractive videos that highlighted their USPs and ease of use.
The Solution: ITC being a major player in the FMCG market, has a loyal customer base that trusts in their products. We conceptualised, scripted, produced and edited engaging recipe videos for the brand to highlight product USPs and ease of use. In these videos, we demonstrated the use of their RTE products with appetizing recipes. The videos were then posted on Youtube and other Social Media channels that gained good engagement from the target audience.