LendThrive
Lend Thrive is the sister company of the AVANA ecosystem which mainly caters to small business owners and entrepreneurs by providing ‘Fixed Rate Loans to support their businesses.
The Challenge: Lend Thrive wanted brand positioning and to show their brand offerings effectively and create personal connections with the clients through a user friendly website and mobile applications.
The Solution: Lend Thrive wanted to reposition their brand in such a way where the brand could spread a message of being a easy lending company to small businesses and entrepreneurs Website and mobile application UI/UX design & brand positioning.
Therefore extensive competitor brand analysis was carried out in order to cut through the clutter and produce unique branding. We designed a website with over 150 wireframes to explore various loan application scenarios. Many small business owners, mom-preneurs, and micro entrepreneurs were interviewed in order to better understand their needs and objectives. We used fresh colours and modern design elements to keep the design simple and sophisticated.