Master Chef

ITC Master Chef aims to inspire cooking enthusiasts to find their inner Master Chef. It brings a range of quality ingredients and ready to cook products that make cooking even more exciting. All ITC Master Chef products offer the best quality, reduce preparation time and come with the ease of cooking & storage. They offer their TA a range of quality products (frozen snacks, frozen prawns, cooking pastes, gravies, dehydrated onions & mango pulp).

The Challenge: ITC wanted to launch the Ready To Eat category of products on social media, with the message of inspiration for cooking enthusiasts to find their inner Master Chef. They also wanted to build a loyal customer base of organic followers.

The Solution: ITC being a major player in the FMCG market, has a loyal customer base that trusts in their products. Our aim was to connect with those customers and build trust amongst new customers through our social media activities. We gained a huge organic following through innovative campaigns, contests and engagement activities on Master Chef’s social channels.

We successfully launched the RTE range on the social media platforms and built a brand identity and recall for the brand online. We created engaging social media posts around various topicals, conducted online contests and campaigns for the brand which helped in building a strong community of cooking enthusiasts.

Key Results:

  • Launched the RTE range of products on social media
  • 3947 organic followers across Twitter, Facebook and Instagram over a span of 1.5 years