Navi
Navi Finserv is an easy-finance app which has a systematic and focused approach to meet the borrowing needs of the middle income families They aim to be a Pan India Financial Services Company and provide the full spectrum of financial services, by developing various types of financial products like Home Loans, Personal Loans and Health Insurance.
The Challenge: Navi Finserv, being new to the finance ecosystem, wanted to create a brand awareness about their products and services through social media.
The Process: We built Navi Finserv’s social media presence on Instagram, Facebook, Twitter and LinkedIn. They wanted to create awareness about their Instant Personal & Home Loans through their communication. We positioned the Navi Finserv as a brand that you can depend on, highlighting the 5-minute loan approval process, paperless transactions and personal and home loans up to 5 Lakhs and 1.5 Crore respectively. We created interesting and engaging social media campaigns and contests to connect with the audience and build a community of potential customers.
The Results:
- Build the social media presence for Navi Finserv on Instagram, Facebook, LinkedIn and Twitter
- Gained around 12k followers across all social media platforms
- Positioned Navi as a dependable brand to get quick and paperless loans
