A popular among modern homemakers, Priya Oils is a cooking oil brand that gives an authentic and flavourful food experience while ensuring overall good health! They have a wide range of oils including Sunflower Oil, Soyabean Oil, Mustard Oil, Rice Bran Oil, Palmolein Oil and Vanaspati.
The Challenge: Priya Oil is a major cooking oil brand in Maharashtra and wanted to reach out to modern day homemakers through social media and build an online community with their target audience.
The Solution: We set up the social media channels for Priya Oils on Twitter, Facebook and Instagram. Priya Oils wanted to tell the story of Priya, who is a modern day homemaker. We created social media communications with the help of attractive visuals of different vegetarian dishes. Each type of oil is used to prepare different dishes, and that was one of the most important parts of our communication. We strategized and created regular campaigns to enhance user engagement and interest like #TiffinTimeWithPriyaOils, #YourKitchenPartnerPriya, #PriyaRakheDilKaKhayal, and many more.
We also built a media plan to reach the target audience and increase engagement of the social media channels across the passing months. The idea was to reach the right audience with the right kind of communication.
- 21,505 followers over the span of 10 months
- 160k+ average monthly engagement across all social media platforms