Sunfeast Yippee

One of India’s foremost multi-business enterprises, ITC has a vast portfolio encompassing a range of businesses – foods, personal care, cigarettes and branded apparel, to name a few. With the launch of Sunfeast YiPPee! in 2010, ITC entered the instant noodles segment and we followed 5 years later.

Objective: Improve brand sentiment when the entire category was facing onslaught

Services Offered: Online Reputation Management, Social Listening & Monitoring, Creative Website Design & Development, Social Media Management, Content Marketing

We took over Yippee’s social media when the instant noodle market was in a pickle, with customer sentiment at an all-time low and lingering doubts about the product’s safety. Our social media strategy focused on putting out a strong message about the healthier aspects of instant noodles while promoting the different flavours available.

This was also the time when we started managing Yippee’s Online Reputation. Through careful social media monitoring and listening, we were able to quickly respond to queries and complaints and bring down negative sentiments. Early in 2017, we were given the mandate to design Sunfeast Yippee’s website. As a creative web design company, we delivered an attractive, fun website that not only disseminated important information but also added to the user’s experience.


  • 98.3% Drop in Negative Comments
  • 730% Increase in Engagement in 3 Weeks