Rebelling

LendThrive

Lend Thrive is the sister company of the AVANA ecosystem which mainly caters to small business owners and entrepreneurs by providing ‘Fixed Rate Loans to support their businesses.

The Challenge: Lend Thrive wanted brand positioning and to show their brand offerings effectively and create personal connections with the clients through a user friendly website and mobile applications.

The Solution: Lend Thrive wanted to reposition their brand in such a way where the brand could spread a message of being a easy lending company to small businesses and entrepreneurs Website and mobile application UI/UX design & brand positioning.

Therefore extensive competitor brand analysis was carried out in order to cut through the clutter and produce unique branding. We designed a website with over 150 wireframes to explore various loan application scenarios. Many small business owners, mom-preneurs, and micro entrepreneurs were interviewed in order to better understand their needs and objectives. We used fresh colours and modern design elements to keep the design simple and sophisticated.

Kafqa

Kafqa Academy is a performing arts academy offering courses under different categories like dance, music, singing and public speaking. It is one of the fastest growing Performing Arts Academy in India.

The Challenge: Kafka Academy wanted to create an attractive and engaging website to land their customers. They wanted to create a user-friendly website where the audience can easily explore all their courses, know about the Kafqa Team and book trials for respective courses.

The Solution: We studied the target audience that Kafqa was catering to and understood what the users are looking for. We also did a thorough competitor analysis from them. After this, we were able to create an efficient UI/UX strategy for Kafqa Academy and created a website design that was not only visually appealing, but extremely user friendly. We made sure the navigation was smooth and easy, and that the website effectively reaches the Target Audience.

Happy Tummy

Happy Tummy is a campaign undertaken by the Aashirvaad brand that takes a light-hearted narrative on the prevailing day-to-day gut issues faced by many consumers and aims to create awareness about the necessity and benefits of adopting fibre rich food in one’s daily diet by including a fibre rich and dense staple like Aashirvaad Atta with Multigrains.

The Challenge: Based on the insight that daily diets of Indians are typically low on fibre, Aashirvaad wanted to create awareness about the same with tips on how to improve the fibre content and highlight the high fibre content in Aashirvaad multigrain atta.

The Solution: We created a user-friendly design for Happy Tummy where the target audience can easily navigate and assess their health. On the website, the customers could go through a questionnaire and based on their answers, they got their digestive quotient, which indicates their digestive health. At the end of the questionnaire, we got customer details before the results were shown.

Allana

With a legacy of 156+ years, Allana Consumer Products Pvt Ltd is an FMCG brand with products in the B2B and B2C space across the categories of Culinary Oils, Bakery Essentials, Protein Solution, Beverages & Premium Ice Creams.

The Challenge: Allana Consumer Products has multiple brands under its umbrella and they wanted to completely revamp their website to make it user-friendly and attractive for both their B2B and B2C customers.

The Solution: Our team of Account Managers, UI/UX designers and Website Developers got together and brainstormed strong strategies to build a user-friendly and interactive website for Allana. The website was a whole repository of information about Allana, their brands and various other aspects like media coverage, recipes, blogs, and much more.

The website was built keeping in mind that it caters to both B2B and B2C audiences. Our professional web design services included parallax effects, interactive pages and synergetic branding. Our aim was to create a smooth flow of information so that the Allana Consumer Products website acts as a repository full of relevant information for different kinds of stakeholders. With innovative ideas and interactive sections, we built a website that was engaging for Allana’s target audience.