With a legacy of 156+ years, Allana Consumer Products Pvt Ltd is an FMCG brand with products in the B2B and B2C space across the categories of Culinary Oils, Bakery Essentials, Protein Solution, Beverages & Premium Ice Creams.
The Challenge: Allana Consumer Products has multiple brands under its umbrella and they wanted to completely revamp their website to make it user-friendly and attractive for both their B2B and B2C customers.
The Solution: Our team of Account Managers, UI/UX designers and Website Developers got together and brainstormed strong strategies to build a user-friendly and interactive website for Allana. The website was a whole repository of information about Allana, their brands and various other aspects like media coverage, recipes, blogs, and much more.
The website was built keeping in mind that it caters to both B2B and B2C audiences. Our professional web design services included parallax effects, interactive pages and synergetic branding. Our aim was to create a smooth flow of information so that the Allana Consumer Products website acts as a repository full of relevant information for different kinds of stakeholders. With innovative ideas and interactive sections, we built a website that was engaging for Allana’s target audience.