July 22, 2014

Are You Building Your Brand the Right Way?

The GOAL of one’s life is to Live-It

Live-it because we just have one life

One life to spread smiles

One life, so live it Right

The goal is not to live forever

The goal is not to stand tall and not fall

The Goal is to live the role

See them grow old, Touch, feel and hold

Make them smile, prepare them to fight

The Goal is to be there. Even when you are not there

Because your life is not just your life

“Life is what happens to you when you are busy making other plans"

I hope I don’t have to say that the above work was done for a Life Insurance brand. I still remember how excited I was while writing those lines, I was sure it will move people and I thought these words have power to strike a chord and build positive brand recall.

Unfortunately, the client thought that it’s of some other level and their audience will not be able to understand it.

Cutting the long story short- I was not worried about the rejection of manifesto but I was saddened by the kind of impression we as ‘Consumers’ have created on brands and scared that brands don’t understand that their CUSTOMERS are their BRAND.

While I am still talking to various brands trying to understand their view on how they see their customers, I will appreciate your thoughts and experiences if any on how brands see their customers.

Because ultimately, brands will make what they think their customers and worth of.