ITC Master Chef aims to inspire cooking enthusiasts to find their inner Master Chef. It brings a range of quality ingredients and ready to cook products that make cooking even more exciting. All ITC Master Chef products offer the best quality, reduce preparation time and come with the ease of cooking & storage. They offer their TA a range of quality products (frozen snacks, frozen prawns, cooking pastes, gravies, dehydrated onions & mango pulp).

The Challenge: ITC wanted to launch the 3 range of products and wanted to build interactive and attractive web pages for those.

The Solution: ITC was launching 3 ranges of products – Cooking Pastes, All-Purpose Gravies and Dips & Spreads. We built attractive and engaging web pages for the 3 product ranges within the existing flow of the website without disturbing the flow and user journey. Maintaining the flow, keeping similar interactions and navigation, we designed 3 new user-friendly product pages for them, which tells a story about the products and the brand in order to attract the target audience.