(Branding & Strategy)
CANDI by Canara Bank is the bank’s first move into paperless, futuristic digital banking. The branch will provide an end-to-end digital experience to customers. The most attractive feature of the Digital Branch is a humanoid robot that addresses basic queries of customers on banking products and services. This is a first-of-its kind initiative by a public sector bank in the country.
Objective: Re-invent branch strategy and move towards digitisation and self-service channels
Services Provided: Naming, Logo Design, Brand Positioning, Spatial Design, On-Floor Customer Journey, Customer Experience Enhancement, Self Service Kiosk Branding
As a branding and digital marketing agency and for our second PSU win, we conceptualised and designed the brand identity (including the name of the branch and logo) and brand positioning of the digital branch. We also developed the spatial design and flow of user experience. Designing the on-floor customer journey was a major challenge and we were miles outside our comfort zone. But, we drew on our experience of creating stunning customer journeys online and spilled that out on paper for a physical branch. Along with this, we also took on the branding of the self-service kiosks at the branch.