Himalayan Natives
Himalayan Natives is an organic food brand with the vision to bring 100% natural and wholesome food, sourced from the Himalayas to all. It offers a range of natural grocery products that are nutritious, rich in flavour and aroma, and contain no added colours or preservatives.
The Challenge: Himalayan Natives wanted to build a 360-degree marketing strategy for the brand across the country. They wanted to position themselves as a brand that is sourced directly from nature with the finest ingredients.
The Solution: Himalayan Natives is a nature-inspired food brand, and we made sure that it was highlighted in our brand positioning and marketing strategies. We started working for Himalayan Natives in 2019 and have continued to work hand-in-hand with their team everyday to achieve the social media as well as sales objectives together. We worked on their social media channels with engaging campaigns, brand origin stories and product promotions. We also worked on Himalayan Natives’ SEO where we were able to bring them from the 10th to the 1st page of the search result, and which helped in increasing the organic traffic and revenue through website sales. Along with the SEO activities, we also strategized and created various Facebook and Instagram sales-focused Ads for the brand. In between our marketing efforts, in the IPL Season of 2022 Himalayan Natives became the Official Natural Foods Partner of Royal Challengers Bangalore. We also did a social media campaign around it called #EatStrongPlayStrong. This association helped in improving the reach of the brand across all channels and increased the website traffic as well. We also worked on an integration with Wigzo, a marketing automation tool, to improve Himalayan Natives’ responsiveness across various communication channels like email and whatsapp.
The Results:
- 2 fold revenue increase from May 2022 to June 2022
- Overall website traffic increased by 5 fold from Q1 to Q2 2022
- Built an Instagram community of around 30.3k followers
