RV University
RV Educational Institutions have a long tradition of giving exceptional and high-quality education to pupils. Rashtreeya Sikshana Samithi Trust (RSST) manages the institutions and is committed to providing excellent education to students from all walks of life. The institution now offers degrees in liberal arts and sciences, design, economics, and finance.
The Challenge: RVU wanted to increase their online engagement with their students, and they wanted a place to disseminate the latest RVU news and events (Expert Talks, DPL, Clubs, Webinars, etc.) with the long-term goal of increasing brand awareness and reputation building.
The Solution: We managed RVU’s social media presence, and we encouraged student interaction by creating user-generated content and giving them a platform to speak through Facebook, Instagram, LinkedIn, and YouTube. We also shared motivating and inspiring content with them in order to help them develop their entrepreneurial, leadership, and creative skills. We kept their social media platforms up to date on university news. We also published pop-culture and trending content and news, Memes, Reels, and exploring formats relevant to college students. Being socially and politically conscious. We also focused on Moment marketing in order to connect with their audience.
We gave their users a sense of RVU as a brand by showcasing student and faculty life through images and content on their social media handles. And contributed to their good reputation.Key Results:
- Organically achieved 1267 followers on IG, 6179 followers on Facebook, 2027 followers on linkedin and 150 subscribers on youtube.
- Achieved an average monthly engagement and reach of 5,086 and 20,63,382 respectively across all social channels.
