December 27, 2019
Why does your brand need performance marketing?
Performance marketing is a set of online strategies based on indicators that allow brands to promote a product or service and pay only when the outcome of the advertising is generated. In other words, clients need to pay performance marketing agencies only when the agency delivers profitable or agreed-upon results like sales, clicks, leads, conversions and other beneficial marketing outcomes. Performance marketing has successfully reversed the traditional value proposition of advertising where the payment is made by the client or advertisers to an agency despite the failure of the ad campaign, thereby allowing real-time measurement of ROI.
Goals in Performance MarketingBefore beginning any marketing campaign, it is compulsory to set goals. These goals may be shared by the client or may be left on the agency to decide after discussing with the client. Having determined the goals of advertising campaigns, it is safe to proceed to the selection of marketing platforms and tools that can help in achieving them. Some of the popular goals include:
- Increasing website traffic
- Lead generation
- Increasing sales
- Attracting customers