How the D2C Industry Is Leveraging CTV as a Performance Channel to Scale Growth If you’ve run a D2C brand for a few years, you remember when paid social felt like a cheat code. Post a few scroll-stopping videos, watch the orders come in, repeat. ittisa-admin 8 min read
The Subtle Shift as Agentic AI Reshapes D2C Marketing by 2027 For years, D2C marketing strategies have followed a fairly straightforward playbook: get noticed, bring people to your website, give them a reason to buy, and build a relationship that brings them back. ittisa-admin 8 min read ittisa-admin 8 min read
AI Trends and Predictions in Digital Marketing for 2027, According to Google Marketing has always moved fast, but the last couple of years have felt different. AI used to be a “nice tool to try.” Now it’s right in the middle of how people search, shop, and make up their minds. If you run campaigns, write content, or look after a brand, 2027 is going to ask more of you than 2026 did. ittisa-admin 9 min read ittisa-admin 9 min read
CAC for Ecommerce Brands: Calculating It and How to Improve Metrics That Drive Profitability If your ad spend feels like it’s buying fewer customers than it used to, you’re not wrong. Average CAC for Indian D2C brands now sits somewhere between ₹500 and ₹2,000 per customer, and it keeps climbing. Meta and Google ad costs in India have nearly doubled in three years, and brands are now bidding for the same ad inventory as political campaigns, ed-tech giants, and trading apps with much deeper pockets. ittisa-admin 9 min read ittisa-admin 9 min read
What Is AI in SEO? A Complete Marketer's Guide to AI Search doesn't work the way it did even two years ago. Google's AI Overviews answer questions directly on the results page. ChatGPT... Search doesn't work the way it did even two years ago. Google's AI Overviews answer questions directly on the results page. ChatGPT... ittisa-admin 8 min read ittisa-admin 8 min read
D2C Brands Are Moving Beyond ROAS to Focus on Profitability Ask a D2C founder how the ads are doing, and you’ll usually get one number back: return on ad spend, or ROAS.... Ask a D2C founder how the ads are doing, and you’ll usually get one number back: return on ad spend, or ROAS.... ittisa-admin 8 min read ittisa-admin 8 min read
Best Digital Marketing Companies in India, June 2026 Updated Rankings The Indian digital marketing industry worth about USD 5.15 billion in 2024 is estimated to be worth an astounding USD 72.10 billion... The Indian digital marketing industry worth about USD 5.15 billion in 2024 is estimated to be worth an astounding USD 72.10 billion... ittisa-admin 13 min read ittisa-admin 13 min read
Top Digital Marketing Agencies for Startups in India – Updated 2026 Rankings The Indian startup ecosystem remains one of the fastest growing globally. Startups have emerged in a wide range of sectors including SaaS,... The Indian startup ecosystem remains one of the fastest growing globally. Startups have emerged in a wide range of sectors including SaaS,... ittisa-admin 12 min read ittisa-admin 12 min read
Best E-commerce Digital Marketing Agencies to Boost Online Sales & Growth With the growth of the e-commerce industry, businesses can now sell their products in ways that were not available to them previously.... With the growth of the e-commerce industry, businesses can now sell their products in ways that were not available to them previously.... ittisa-admin 11 min read ittisa-admin 11 min read
Best Performance Marketing Agencies in India | 2026 India’s digital advertising market is surging, with digital ad spend estimated between ₹59,000 crore and ₹93,000 crore in 2025, depending on how... India’s digital advertising market is surging, with digital ad spend estimated between ₹59,000 crore and ₹93,000 crore in 2025, depending on how... ittisa-admin 12 min read ittisa-admin 12 min read
Best Digital Marketing Company For Small Businesses- Updated Ranking 2026 For small businesses, visibility, trust and customer acquisition are predominantly online in a digital-first world. For startups, local businesses, D2C brands, healthcare... For small businesses, visibility, trust and customer acquisition are predominantly online in a digital-first world. For startups, local businesses, D2C brands, healthcare... ittisa-admin 12 min read ittisa-admin 12 min read
AI in SEO - Tips to Adapt Your Strategy for Better Rankings Search engine optimization (SEO) is often the target of disruption. Whether it is adapting to Google’s ever-changing algorithm updates or learning the... Search engine optimization (SEO) is often the target of disruption. Whether it is adapting to Google’s ever-changing algorithm updates or learning the... ittisa-admin 8 min read ittisa-admin 8 min read
Prompt Engineering 101: Teaching AI to Think Like Your Brand Everyone’s trying to scale content with AI. Fast. But here’s the catch: if the result feels flat, off-brand, or generic, it’s not... Everyone’s trying to scale content with AI. Fast. But here’s the catch: if the result feels flat, off-brand, or generic, it’s not... ittisa-admin 8 min read ittisa-admin 8 min read