AI Trends and Predictions in Digital Marketing for 2027, According to Google
ittisa-admin
9 min read
ittisa-admin
9 min read
If your ad spend feels like it’s buying fewer customers than it used to, you’re not wrong. Average CAC for Indian D2C brands now sits somewhere between ₹500 and ₹2,000 per customer, and it keeps climbing. Meta and Google ad costs in India have nearly doubled in three years, and brands are now bidding for the same ad inventory as political campaigns, ed-tech giants, and trading apps with much deeper pockets.
ittisa-admin
9 min read
ittisa-admin
9 min read
Search doesn’t work the way it did even two years ago. Google’s AI Overviews answer questions directly on the results page. ChatGPT and Perplexity send people straight to a summarised answer instead of a list of links. For marketers working in search, understanding AI in SEO isn’t optional anymore; it’s the baseline.
ittisa-admin
8 min read
ittisa-admin
8 min read
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