Innovation Shots by Beer Garage is the innovation hub of AB InBev that helps build sustainable business improving lives of communities via technology. They aim at driving innovation by fostering a strong community of ecosystem stakeholders like startups, SMEs, innovators, incubators, accelerators, academia, and venture capitalists.
The Challenge: AB InBev wanted to do a website revamp with the objective of enhancing the user-experience.
The Process: The Innovation Shots website needed to be an informational website which included all information about their Startup Accelerator Program for the current year, and what all has happened in the past. The user flow planned during the design stage and the navigation was kept simple. The website design was made interactive so that the users that were landing on the page could easily navigate across the website and get to know about specific programs and AB InBev activities.