Social media marketing is an offshoot of internet marketing. The objective of social media marketing is to increase brand exposure and broaden its customer reach. Social media services include creating engaging content to attract internet users to interact with brand...
Why Does Your Business Need Social Media Marketing?
Social media marketing is an offshoot of internet marketing. The objective of social media marketing is to increase brand exposure and broaden its customer reach. Social media services include creating engaging content to attract internet users to interact with brand. Social media channels like Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest, Youtube etc have become part of the everyday life of internet users across the world. Brands use social media not just to showcase their products and services but to get to know their prospective customers better and understand their needs.
Social Media Services at Ittisa:
At Ittisa, we craft social media strategies keeping in mind a brand’s offering, market position as well as the short term and long term business goals. One size does not fit all, and therefore, our social media marketing services are tailored to focus on what matters most to your brand and formulated in way to keep you in total control of your brand’s voice, visibility and image.
As part of our social media services, we provide help and guidance not limited to just the following:
Social Media Strategy:
We work to develop a social media strategy based on your brand’s marketing objectives in order to achieve short term and long term goals. We take the most suitable approach towards building your brand, whether that’s guiding in-house marketing teams or shaping social presence from scratch.
Social Profile Creation:
We zero in on the right platform i.e. not just the top social networking sites, but the best ones suitable for your brand. We also create and manage social media profiles to attract new users, keep them engaged, encourage user generated content and establish customer relationship by leveraging two-way conversation.
Social Tone & Nature:
We focus on building a brand name that holds a certain weight in the market with respect to transparency, goodwill and trustworthiness. This is done by consistently communicating the right things, at the right time and in the right tone of voice.
Social Media Monitoring:
We comb through the social networks to listen to, monitor and respond to every conversation that takes place with the brand at the heart. We also track user opinions on the brand both positive and negative and understand the general attitude and feeling towards your brand.
Social Media Advertising:
Social media advertising is an important part of the social media services at Ittisa. Social media ads can help improve a brand’s social presence and expand reach multiple times faster than a brand’s organic reach. A social media advertising campaign, in addition to targeting potential customers, also generates buzz and drives interest in the product or brand.
Generating Social Buzz:
We aim at creating fast, reactive updates that are on-point, correctly represent a brand’s ethos and generate the right kind of buzz and spark further conversation between your brand and customers.
Social Media Reporting & Analysis:
We strongly believe in identifying and tracking every activity that we undertake in order to make sense of the campaign performance and to further forecast customer behaviour and feelings.