Hotelogix is a web based hotel property management software that helps hotels manage their property reservations, billings, and other bookings.
Objective: Launch Software and Promotional Events
Sometimes, running a social media marketing campaign is just not enough. We decided that a better approach for Hotelogix would be a strategy that combined offline and online channels. We began by promoting their brand at the London WTM event and subsequently launched their property management software.
As a part of our plan, we not only engaged viewers online with quality social media creatives but also carried out telephonic and one-on-one conversations with them, connecting with them at a more personal level. The overwhelming turnout at the launch coupled with a visible growth in followers assured us that we had chosen the right path!